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PODCAST

Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free

Joe Casabona, Business Systems Coach

You started your business for freedom, not to be chained to your desk. I help solopreneurs replace manual tasks with a reliable system so they can take time off worry-free. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business

business entrepreneurship

All Episodes

61:52

The RIGHT Way to Pitch Sponsors for Your Content with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/10/03

Most brands don’t care about your numbers! It’s true, and I’m not the only one who thinks so. Justin Moore knows a thing about brand deals. He’s done 500 himself, and over 1,000 through his agency. Today he teaches creators how to get paid brand deals through his cohort-based course, Brand Deal Wizard. And in today’s episode, we cover a lot, but it’s just the tip of the iceberg.Top TakeawaysYou need to be able to articulate why brands should pay you — and it’s not just about your numbers

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44:02

Want to Grow Your Business? Stop Using Someone Else’s...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/09/26

Starting a business has never been easier. We can now sign up for a free ConvertKit account, get a nice-looking landing page, and even start selling products in mere minutes. Because of that, it can be tempting to jump into “making” the business without thinking about why your business exists. According to Cara Chace, that is a recipe for disaster. Listen on to learn why. Plus, in Build Something More, Cara tells us about her previous career as a special agent.Top TakeawaysYou need to

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47:37

Define Your Business’s Values to Prevent Burnout with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/09/19

“Get a real job.” “If you’re going to start a business, you need to grow.” “Hustle.” If you’re starting a business, you’ve probably heard this “advice.” You’ve also probably heard that you need to do exactly what someone else did. But all of that is poison to our creator businesses. And Dr. Shante Cofield has the antidote: Moar You. If you want to know the importance of values-based marketing, how to be vulnerable enough to grow, and the seasonality of life, this episode is for you. My

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60:26

Creating Sponsorable Content with Melanie Deziel

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/09/12

Perhaps it’s fitting that today’s interview is a play in 3 acts. After all, I’m talking to Melanie Deziel, speaker, author, and founder of Story Fuel. It makes sense that we talk about creating good content in 3 acts: idea generation, brand deals, and coming up with headlines. This discussion is completely packed with fantastic advice to help up your content creation game.Top Takeaways:When it comes to content, we often focus too much on the format, and not the actual message. instead,

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54:29

Building a Niche Podcast and Newsletter Through Free...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/09/05

Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That’s Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementation for K12 schools. But he didn’t just fall into that. He spends years building a brand, understanding his audience, and giving away content. How has that helped him? Listen to find out! Plus, we get deep into education during the pandemic in Build Something More.Top Takeaways:You create great

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28:14

My Failed Attempt at Building a Community

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/29

When I was in college, building a community felt pretty easy. Have some event, get free food, people come, people talk. Maybe they will bring some of their friends. This happened all the time – campus events, weekends at the bar, over the summer. So I thought building a community online would be similar. Easier even! There are no geographic boundaries. I would just invite people to come to my community, and they'd go and hang out.But that didn't happen. In fact, my community was a baron

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54:24

Want to be a Better Podcast Guest? Be Open and Honest...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/22

Today’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering free podcast coaching for episodes of this show, and she pitched coming on to talk about podcast guesting. While I thought we were going to talk about her advice for being a good guest, what we ended up doing was having a great conversation about our experiences. But don’t worry: it gets tied together at the end. Because we’re constantly told that online

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50:54

Live Coaching: Growing Your Podcast Through Your...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/15

It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways:Having a good website with easy-to-speak URLs is the best way to send people to

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14:43

Introducing Make Money Podcasting

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/10

Interested in starting or growing a podcast that actually generates revenue? Check out my new show, Make Money Podcasting! Listen to all of the episodes and subscribe at https://makemoneypod.com/ ★ Support this podcast ★

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49:20

Finding Hope in Grief as a Creator with Sherry Walling

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/08

We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us experience grief in one way, shape, or form — and Dr. Sherry Walling is no different. But she decided to write about her grief. First, it was just for her. Then she shared it. Then she decided that her writings could help countless people and turned them into a book. I’m grateful she took the time to

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54:21

Finding and Converting Leads with Good Content with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/08/01

Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we

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62:36

How Creators can Find Hidden Profit in Their Business...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/25

What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harris to tell us the 4 ways to find hidden profit in your

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62:09

Using Your Podcast for Lead Generation with Sam Munoz

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/18

A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I

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10:07

Troy Dean on Getting Your Students from Zero to Win

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/16

Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win."Listen to the entire episode at https://howibuilt.it/027Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by Sensei ★ Support this podcast ★

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56:07

You Need to Form Good Writing Habits with Dickie Bush

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/11

I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through the roller coaster that is content creation faster, and with

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9:37

Nathan Ellering on coming up with a content marketing...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/09

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by TextExpander ★ Support this podcast ★

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57:07

Why You’re Losing Money with a Bad Customer...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/07/04

“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know what you’re thinking: “What if I don’t write code?” Well, if

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60:55

What It’s Like Building and Selling a Content Company...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/06/27

“Creator” is a word that has really come into focus in an industry in the last few years. But content creation is nearly as old as the internet itself. And building businesses from your content…that’s not new either. Just ask Chris Coyier, the founder who recently sold his hugely popular blog, CSS Tricks, to Digital Ocean. We talk about his journey, how he made money, and answer the question: are we seeing an uptick in content acquisitions as more companies realize it’s a great way to

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54:04

The Book You Need to Write Better Content with Maddy...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/06/20

When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.Top Takeaways:When writing for humans, you need to appeal to the people you’re writing for

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7:31

Jeff Sheldon on how to choose the right ideas and...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2022/06/18

Jeff Sheldon does what he does extremely well. But he's also expanded his business from clothes to coffee and paper products. How does he do it without burning out? Listen to today's bit to find out.Listen to the entire episode at https://howibuilt.it/013 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ★ Support this podcast ★

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