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PODCAST

Conscious Design Podcast™

Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.

arts design

All Episodes

00:10:23

Launching a Product - How do you keep track of your...

Conscious Design Podcast™ ·

2021/05/20

How to keep track of your ideas? In this video, Ian Peterman talks about the importance of tracking your idea. Learn some techniques on how to take notes and why it helps a lot in the process. Find out how to organize your ideas after taking notes about them. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want

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00:13:56

Launching a Product - Should I hire contractors, an...

Conscious Design Podcast™ ·

2021/05/20

In this episode of Conscious Design, Ian Peterman talks about the ways to hire a designer. Learn about the best option to get a designer for your project. Find out the benefits of contractors for the business. Know what are the benefits of agencies to your business. You also will know about in-house teams and the benefits of having one. You will learn strategies on how to crate an effective workflow when combining these things. ///////// Have a question you want us to answer? Submit your question

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00:13:21

Launching a Product - How do I deliver products to...

Conscious Design Podcast™ ·

2021/05/19

Getting your product to the customer is a vital part of launching a product. It's often where the first physical experience of the product begins. Product delivery can be something no one thinks of or a customer's worst nightmare that can turn into a PR issue for you. There are many components to think about. Ian Peterman goes over the many aspects of how to deliver products to your customer. Learn the different options and what needs to happen for your customers to get your product in their

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00:10:48

Launching a Product - How do I Find Designers?

Conscious Design Podcast™ ·

2021/05/19

How to find your designer? In this video, Ian Peterman explains why a direct-hire is crucial in finding the perfect designer. Learn about contractor platforms. Know the difference between the contractor platform and direct hire. Find out the importance of looking into direct agency directories. Learn strategies about alternative ways in finding the right designer. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you

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00:06:35

Launching a Product - Should i know my customer...

Conscious Design Podcast™ ·

2021/05/18

Knowing your customer journey before developing a product can be helpful. There are many ways to approach when developing a product. All are based on what information you know and what information you need to get. Ian Peterman talks about what knowing your customer journey does for you when starting to develop a product. Startups aren't always able to make this happen, but it can still be a useful exercise. ///////// Have a question you want us to answer? Submit your question for a chance to get a

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00:10:01

Launching a Product - How do I create a market rather...

Conscious Design Podcast™ ·

2021/05/18

In this new Conscious Design episode, Ian Peterman talks about how to create a market and not enter an existing one. Learn how technological breakthroughs might force you to create a brand new market. Find out new strategies in creating a new market. Know what it means to be noticed by customers. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:07:32

Launching a Product - Do I need drawings or CAD to...

Conscious Design Podcast™ ·

2021/05/18

Are you wondering if you need drawings or CAD to get a product made? Maybe you've heard someone talk about getting a product made by just directly working with a manufacturer. Ian Peterman talks about drawings and CAD for product production and shares insight into some best practices. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:12:21

Launching a Product - What is a COG and when is it...

Conscious Design Podcast™ ·

2021/05/15

Another important part of launching your product is finding out the cost of goods (COG). The cost of goods is also crucial in optimizing already existing products. In this video, Ian Peterman talks about COG’s and when you need to start putting one up. Learn about how to set it up for your product launch. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:12:52

Launching a Product - How do you prove valuation when...

Conscious Design Podcast™ ·

2021/05/15

How do you prove value when you have not made any revenue? In this episode of Conscious Design, Ian Peterman talk about hard assets and how these assets show some value to your business. Earn about the IP assets and what these can do for you. Find out what third-party companies can do to yours. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:11:38

Launching a Product - How to get packaging made for...

Conscious Design Podcast™ ·

2021/05/13

Packaging is a crucial part of your product. Good packaging adds to product presentation and customer experience. In this video, Ian Peterman talks about how to get good packaging for your product. Learn about the different things to consider when you work on packaging for your product. Watch the video to dig into the importance of packaging. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions

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00:12:52

Launching a Product - How do you automate your...

Conscious Design Podcast™ ·

2021/05/13

Find out how to automate your communication with your customers in this episode of Conscious Design. Ian Peterman talks about the concept of automation in communication. Learn about the reasons why some businesses might choose to automate. Find out the benefits of automation in communication for your business. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:15:26

Launching a Product - How do I bring a product to...

Conscious Design Podcast™ ·

2021/05/12

Developing a product is an exciting process and an investment. But, you only get that investment back if you do one of two things. Sell it to someone else to take to market, or take it to market yourself. In this video, Ian Peterman talks about how to bring a product to market and some common options. Watch to learn about how to bring your product to market successfully. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who

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00:12:48

Launching a Product - How do you automate your...

Conscious Design Podcast™ ·

2021/05/12

Learn about how to start planning for your start-up idea. In this episode of Conscious Design, Ian talks about the importance of a well-thought-out goal. Find out why market research is crucial in your product development. Learn more tips on how to estimate costs and make a budget for your project. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered -

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00:11:52

Launching a Product - When Can I Use Off-Shelf Parts...

Conscious Design Podcast™ ·

2021/05/11

Ever wondered what constitutes an off-shelf part and when you should or shouldn't use them? Ian Peterman dives into when off-shelf parts should be used and whether you need to design every part in your product. Successful product development requires smart decisions in part selection and cost, which is where off-shelf parts often come in. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions

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00:11:22

Launching a Product - How to Build a Product by...

Conscious Design Podcast™ ·

2021/05/11

Welcome to another episode from the Conscious Design channel and today we are going to discuss how to build a product which solves and already existing problem. Ian stars off by going through the step of prototyping. Ian then talks about feedback and why it matters in the early stages of product development and how can people guide you towards a direction for your product. Ian mentions that while a prototype is important it does not have to be your final product for getting feedback and what are the

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00:17:07

Launching a Product - Is There A Market For My Product?

Conscious Design Podcast™ ·

2021/05/11

Welcome to another episode from the Conscious Design channel and today we will be answering a question that is bothering businessmen and inventors all over the world: whether there is a market for your product? First Ian defines how you should be thinking about a market and what does the word market actually represent. Ian discusses how your different metrics and definitions will shape the process needed for market research. Next Ian discusses the topic of market research and most importantly states

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00:09:02

Launching a Product - Types of Prototypes

Conscious Design Podcast™ ·

2021/05/10

There are several types of prototypes, each with a different purpose and use in the product development process. Prototyping is an important part of product development and when done right can save you time and money. If you aren't familiar with prototyping, watch this video to learn more about the different types of prototypes and when to use them. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your

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00:10:03

Launching A Product - What are the basic stages of...

Conscious Design Podcast™ ·

2021/05/09

Welcome to another episode of the Conscious Design channel and today we are going to be talking about the basic stages of product development. Ian starts of by describing the research of stage and what different types of research you might find yourself doing. Next Ian talks about ideation and the main different between the research stage and the ideation stage. At the third stage, engineering, Ian describes the more technical stage and what questions should you ask yourself during this stage. After

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00:19:27

Launching a Product - How much does it cost to make a...

Conscious Design Podcast™ ·

2021/05/08

You've probably wondered, "How much does it cost to make a prototype?" more than once. If you have an idea or an invention and haven't gone through the process before, it can be intimidating, or seem cost prohibitive. Of course, if you want to prototype a new electric car, that won't be cheap, but most people's inventions aren't that complicated. Watch this video to hear Ian Peterman go over prototyping and costs. ///////// Have a question you want us to answer? Submit your question for a chance to

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00:09:17

Launching a Product - How do I protect my idea while...

Conscious Design Podcast™ ·

2021/05/06

Having a product idea is great, but the next steps aren't always clear. If you want to sell your idea, but aren't sure how to protect it, you've come to the right place. Ian Peterman answers the question "How do I protect my idea while selling it?". Turns out there are a few ways to protect your idea while you are sharing it with potential buyers, and you probably don't know about all of them. Watch this episode to learn how you can protect your idea and be able to sell it so you can make a profit

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