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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

45:26

How The Newsette’s founder earned $40M for the media...

The Digiday Podcast ·

2022/01/25

Daniella Pierson founded the daily lifestyle- and business-focused newsletter, The Newsette, while on break during her sophomore year of college, and over seven years, has turned it into a $40 million business. That's thanks to, she said, a subscriber base of 500,000, that helped lead the company to end 2021 with a profit worth eight figures. Now, the 26-year-old entrepreneur, who also serves as the CEO of the media company, is planning to invest millions of dollars throughout the company to grow

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52:08

How Leaf Group transitioned to being a...

The Digiday Podcast ·

2022/01/18

Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a portfolio of expert-led content that readers turn to when making purchases. And now the media side of the business earns about two-thirds of its revenue from its commerce business,

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23:07

In depth: How Digiday reporters are mapping the...

The Digiday Podcast ·

2022/01/11

To many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealous tech CEOs. However, as the metaverse develops, the truth is that it has the potential to reshape the entirety of the online world in ways a lot of people don’t expect. The metaverse could be the solution to universal ID, a way to better connect scattered workforces and provide a new e-commerce strategy for brands and retailers looking to reach

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45:52

Minute Media’s Rich Routman explains how B2B tech is...

The Digiday Podcast ·

2022/01/04

In its tenth year of being in business and after a string of publisher purchases — which have included The Players’ Tribune and FanSided — Minute Media made its first tech-centric acquisition in 2021 with the pickup of publishing tech platform Wazimo in November. The acquisition reflects how tech is becoming a bigger component of Minute Media’s overall business and how its B2B tech revenue is becoming interwoven with its advertising revenue “The B2B side of our business, it’ll end up [in 2021 having

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69:09

Opportunity waits for publishers and marketers as...

The Digiday Podcast ·

2021/12/28

This year was not a quiet one for the industries that Digiday covers and the reporters who have had their ears close to the ground joined the Digiday Podcast to talk about the challenges and trends that they’ve been covering on their beats as well as what we’ll continue to closely watch in 2022, including cookie apocalypse preparedness, mitigating platforms’ influence on media buying, and how the return to office is an ever looming presence.

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44:57

BET’s Scott Mills shares plans for BET+ in 2022 and...

The Digiday Podcast ·

2021/12/21

BET actually entered the streaming wars before Disney and Apple. Two months before the debuts of Disney+ and Apple TV+, the ViacomCBS-owned TV network rolled out its own subscription-based streamer BET+. Now, as the current streaming era enters its third year, BET is preparing some updates to its streaming strategy in 2022, including testing an ad-supported tier and selling a subscription bundle with sibling streamer Paramount+. “We are very excited about the premium positioning that we’ve

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44:37

Why Yang Adija gamified NFTs to encourage Turner...

The Digiday Podcast ·

2021/12/14

Turner Sports has been one of the faster moving media companies in the blockchain space, having made its first concerted effort in launching an NFT project in 2018. For a sports media company, this made sense in a lot of ways. Sports fans have a fair amount of characteristics that would lend to them also being interested in cryptocurrencies, NFT collection and playing in the metaverse. For example, a large number of people participate in fantasy sports, while a number of others like to collect rare

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55:01

‘It’s too early to sell’: Why Axios is set on...

The Digiday Podcast ·

2021/12/07

It’s been a busy and well-publicized year for Axios, which has made a ton of headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old. In December 2020, the company acquired the Charlotte Agenda to get its local news arm into gear. In February, Axios launched its new software-as-a-service business, Axios HQ, which made over $1.5 million in under a year. And in the spring and summer of this year, rumors circulated the media space about

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50:56

'Becoming a direct-to-consumer company': How Condé...

The Digiday Podcast ·

2021/11/30

For Condé Nast, 2021 was the best year the company has had in the past decade, according to global chief revenue officer Pamela Drucker Mann. And after a tumultuous 2020, that outcome was neither a guaranteed nor expected. As of mid November, the media company’s total global commercial revenue -- including print -- was up 20%, Drucker Mann said on the latest episode of the Digiday podcast. Specifically on the digital side of the business, revenue rose nearly 40% year over year, which she attributed

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44:55

How 2021 taught Gallery Media to quickly adapt its...

The Digiday Podcast ·

2021/11/23

TikTok has transformed the way that consumers and brands interact with each other online over the course of just a couple of years. But the past year in particular has given those brands, and the media companies they partner with, more confidence in their approach to creating content for the platform. The biggest helper in decoding the secrets to TikTok success from a brand perspective is having the scale and regular posting cadence to quickly identify hits, as well as learn when to change

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39:33

How Vice Media Group’s Daisy Auger-Dominguez has put...

The Digiday Podcast ·

2021/11/16

Shortly after Daisy Auger-Dominguez joined Vice Media Group as its chief people officer in May 2020, the murder of George Floyd spurred companies across the media industry to pledge improvements to their organizations’ levels of diversity, equity and inclusion. VMG then took the further step of uploading its DE&I initiatives into a dashboard for all employees to see the company’s plans and track its progress. “Think of it as a project management app,” said Auger-Dominguez in the latest episode of

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39:51

AMC Networks’ Kim Kelleher says the TV ad market is...

The Digiday Podcast ·

2021/11/09

Everything has accelerated since the pandemic, including the historically slow-moving TV ad market. Not only did this year’s upfront cycle blow by, but early talks ahead of next year’s upfronts are already underway. “We’re having earlier conversations,” said Kim Kelleher, president of commercial revenue and partnerships at AMC Networks, in the latest episode of the Digiday Podcast. “Maybe it’s because I come from digital media and publishing, which were always-on mediums, that television is starting

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41:44

The Verge’s Nilay Patel talks about how Vox Media’s...

The Digiday Podcast ·

2021/11/02

Ten years after its debut, Vox Media’s technology news publication The Verge hasn’t necessarily changed all that much — at least not compared to its ambitions from the outset. Rather than changing course over the past decade, the outlet has followed through on its original trajectory. “The biggest difference between The Verge now and The Verge 10 years ago is that we have the staff and the capability to actually do all the things we wanted to do,” said The Verge editor-in-chief Nilay Patel in the

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44:47

Kill Your Algorithm Episode Two: The Vault of Power

The Digiday Podcast ·

2021/10/28

When the Biden administration named antitrust reform scholar Lina Khan as chair of the FTC, it didn't take long before Amazon and Facebook asked for her recusal in cases related to the two companies. But even as lawmakers call for regulators to rein in big tech algorithms, some have pushed against giving a Khan-led FTC any more money or power to help do it. And some who recall the 1980s-era episode that led congress to drastically diminish the FTC's authority warn against the risks of enacting rules

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40:07

How Agnes Chu and Helen Estabrook are breaking Condé...

The Digiday Podcast ·

2021/10/26

Condé Nast Entertainment is not a new player in the TV and film industry. Formed in 2011, the magazine publisher’s entertainment division has had a hand in adapting Condé Nast’s content into shows and movies, including an article by GQ that was made into Netflix documentary series “Last Chance U” and a short story from The New Yorker into Robert Redford-starring film “The Old Man and the Gun.” But now CNE is looking to play an even bigger role in Hollywood. “What we’re doing in film and television

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36:15

Kill Your Algorithm Episode One: Shocking Data Stories

The Digiday Podcast ·

2021/10/21

When the FTC alleged that period tracking app maker Flo Health shared people's private health information with Facebook and Google without permission, its settlement with the company required some changes in how it gathers and uses people's data. But some believed it was just another example of a feeble approach to enforcing the agency's authority. The settlement soon led to a controversial enforcement policy update that could affect countless health and fitness app makers. And that was just one

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39:06

NBCUniversal News Group’s Chris Berend explains how...

The Digiday Podcast ·

2021/10/19

TV news networks are swarming streaming, and NBCUniversal News Group is no exception. The Comcast-owned news organization already operates three standalone news streaming outlets — NBC News Now, Today All Day and MSNBC’s The Choice — and is stepping up its streaming operations. NBCUniversal “is becoming a streaming company in large ways, in addition to parks and other things. And so streaming is clearly a priority for our company, with Peacock and the success that we’ve seen there. And by

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43:52

How Well+Good is using its newsroom's knowledge to...

The Digiday Podcast ·

2021/10/12

Wellness and self care became two top categories for online shopping in 2020 — perhaps second only to online grocery and toilet paper — thanks to people managing stress levels and tending to personal care from their homes, rather than seeking out those services elsewhere. For Leaf Group’s digital wellness brand Well+Good, that surge in interest was a boon to its e-commerce business, something it’s been honing for the past four years. Year-to-date, commerce revenue has increased by 129% and gross

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40:52

HuffPost’s Danielle Belton sees the editor-in-chief...

The Digiday Podcast ·

2021/10/05

When Danielle Belton started as HuffPost’s editor-in-chief in April, she stepped into a newsroom that had spent a year in tumult. In addition to the trials of covering and living through the pandemic, the news outlet’s staff had gone through a sale from Verizon Media to BuzzFeed that eventually led to 70 HuffPost employees being laid off. And all the while, the newsroom had been without a leader. “They went so long without an editor-in-chief. The fact that there was going to be one put into place

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37:27

‘It’s not going to be nice’: Leah Finnegan is...

The Digiday Podcast ·

2021/09/28

When the bankrupt Gawker shut its doors in 2016, it seemed unlikely that the site known for snarky opinions, celebrity gossip and haughty critiques would return. But rumblings of the site’s return — and its snippy attitude — came in July 2018 when BDG CEO Bryan Goldberg paid just under $1.5 million for the defunct website. Three years later, Gawker is back up and running (after an initial false start with a different cast of characters) under editor-in-chief Leah Finnegan. Her work is cut out for

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466 results

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