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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:32

S8E19 - Selling The Dream: Real Estate Advertising...

Under the Influence with Terry O"Reilly ·

2019/05/09

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour. It's a form of marketing that touches all of us and it usually involves the

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35:16

S8E18 - Under The Influence of My Influences

Under the Influence with Terry O"Reilly ·

2019/05/02

This week, I’ll be sharingsome of the major influences in my life thathelpedinformmy thinking and shapemy career.Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with andseeing the corner of a billboard flapping in the wind. It’s a little lesson in who’s hadmeunder the influence... Hosted on Acast. See acast.com/privacy for more information.

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27:16

S8E17 - Best Product In A Leading Role: Celebrity CEOs

Under the Influence with Terry O"Reilly ·

2019/04/25

This week,we look at celebrities with their own brands.From asmalltowngeneral store owned by a comediantoa cosmetics empire started by an 18-year-oldtoa winery that was funded by theGodfathermovies - afew of them are even billion-dollar enterprises. Hosted on Acast. See acast.com/privacy for more information.

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26:55

S8E16 - Red Sheep: The Power of Word-Of-Mouth...

Under the Influence with Terry O"Reilly ·

2019/04/18

This week,we explore Word of Mouth Advertising.Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. Hosted on Acast. See acast.com/privacy for more information.

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27:07

S8E15 - Little Big Towns: Roadside Attractions As...

Under the Influence with Terry O"Reilly ·

2019/04/11

This week,we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look atone town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors. Hosted on Acast. See acast.com/privacy for more information.

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27:37

S8E14 - Disgustingly Effective: Marketing of Bodily...

Under the Influence with Terry O"Reilly ·

2019/04/04

Do you know which mascot is the most recognized but least liked on TV? This week,we look at disgusting but effective advertising mascots.Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they’re disgustinglylucrative. Hosted on Acast. See acast.com/privacy for more information.

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27:20

S8E12 - Objection Overruled: Law Firm Advertising

Under the Influence with Terry O"Reilly ·

2019/03/21

This week, we explore the world of law firm advertising.Some of it good, some of it bad, but a handful of it highly creative.We’ll break down the lawyer advertising lawsthat get some firms in trouble, we’ll look at the controversial billboard that got one lawyer death threats and the YouTube campaign that went viral - earning a divorce firm over 90M impressions. Hosted on Acast. See acast.com/privacy for more information.

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27:24

S8E11 - Air Quality: Rule-Breaking Radio Advertising

Under the Influence with Terry O"Reilly ·

2019/03/14

This week,we listen to the innovative ways marketers are usingsoundaround the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality. Hosted on Acast. See acast.com/privacy for more information.

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27:28

S8E10 - Distress Purchases

Under the Influence with Terry O"Reilly ·

2019/03/07

This week,we explore the world of distress purchases.Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ tosteeryou toward those purchases is fascinating. Hosted on Acast. See acast.com/privacy for more information.

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27:35

S8E09 - Unwitting Endorsers

Under the Influence with Terry O"Reilly ·

2019/02/28

This week,weexplore the world ofunwitting endorsers.Sometimesa celebrity is featured in an advertising campaign withouthis or herknowledge or permission.There’s no denying the pull of celebrity, buta brand is a legal property. And if you trespass, you risk trouble. Hosted on Acast. See acast.com/privacy for more information.

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27:29

Putting The Woo In Hollywood: Marketing The Movies

Under the Influence with Terry O"Reilly ·

2019/02/21

This week,just in time for theOscars, we look at some of the most innovativemoviemarketing.Fromadvertising an R-rated superhero tomarketing a silenthorrorfilmwithvirtually no dialogue, today’s movies aren’t just breakingrecords -they’re breaking all the rules. Hosted on Acast. See acast.com/privacy for more information.

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27:32

S8E07 - The Most Interesting Adman in The World: The...

Under the Influence with Terry O"Reilly ·

2019/02/14

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process. Hosted on Acast. See acast.com/privacy for more information.

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26:46

S8E06 - The Pompatus of Skippy: Brand Names In Songs

Under the Influence with Terry O"Reilly ·

2019/02/07

This week,we look at the use of brand names insongs.Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans.But the stories behind each are fascinating. And our list may even include some of your favourite songs. Hosted on Acast. See acast.com/privacy for more information.

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27:22

S8E05 - Monastic Merchandise: Products Made By Monks

Under the Influence with Terry O"Reilly ·

2019/01/31

This week,we look at products made bymonks.Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal incannabis. But in almost all cases, the products sell well and sellfast. And the reasons why…are fascinating. Hosted on Acast. See acast.com/privacy for more information.

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27:38

S8E04 - Vending Machines: Coin-Operated Marketing

Under the Influence with Terry O"Reilly ·

2019/01/24

This week,we explore the fascinating world ofvending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines.They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you. Hosted on Acast. See acast.com/privacy for more information.

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27:03

S8E03 - A Matter of Time: The History of Commercial...

Under the Influence with Terry O"Reilly ·

2019/01/18

This week,we look at the history of commercial lengths.From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changinglengths of commercials that’s so fascinating. It’s the reasons why. Hosted on Acast. See acast.com/privacy for more information.

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27:10

S8E02 - Wacky Ad Spaces

Under the Influence with Terry O"Reilly ·

2019/01/10

This week on Under The Influence,we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to getcreative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces. Hosted on Acast. See acast.com/privacy for more information.

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27:12

S8E01 - Jumping The Shark: Spokesperson Disasters

Under the Influence with Terry O"Reilly ·

2019/01/03

This week,we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their mishaps. Hosted on Acast. See acast.com/privacy for more information.

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27:39

S7E25 - Ask Terry 2018

Under the Influence with Terry O"Reilly ·

2018/06/21

This week, it’s our annual Ask Terry episode -where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to whether lawn signs really affect elections, this year’s questions were fun and insightful. Hosted on Acast. See acast.com/privacy for more information.

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27:29

S7E24 - Fasten Your Seatbelts: How Self-Driving Cars...

Under the Influence with Terry O"Reilly ·

2018/06/14

This week,we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding.Fasten yourseatbelts. Hosted on Acast. See acast.com/privacy for more information.

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