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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

26:38

How to Get Architects to Demand Your Product

Smarter Building Materials Marketing ·

2020/02/24

In this episode, Zach and Beth talk to Michael Sather, Director of New Market Development at Solatube, about how manufacturers sales teams and distributors to create fervent demand for their product with architects. How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring

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26:37

Home Depot vs. Lowe’s vs. Amazon: Where You Should...

Smarter Building Materials Marketing ·

2020/02/17

In this episode, Zach and Beth talk to Lisa Prestifilippo, National Accounts Manager at Metal Sales Manufacturing Corporation, about the different types of people that buy on online platforms and what you can get from these sites to drive innovation and product development. The audience that buys on Amazon is different than the audience that buys on HomeDepot.com and is different than the audience at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online

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23:13

People Over Profits: A Building Materials Success Story

Smarter Building Materials Marketing ·

2020/02/10

In this episode, Zach and Beth talk to Josh Hendrickson, Director of Sales at Wilson Lumber Company, about how actually living the values your company espouses can be the very best sales pitch you’ll ever have. “People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of differentiation and a great way to drive long-last relationships.

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30:11

How Building Materials Can Embrace Failure to Drive...

Smarter Building Materials Marketing ·

2020/02/03

In this episode, Zach and Beth talk to Regis Verliefde, CEO at Warmup, about how his company’s mantra of “fail often and fast” has driven incredible growth and success. As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.

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32:09

2020 Housing Market Projections

Smarter Building Materials Marketing ·

2020/01/27

In this episode, Zach and Beth talk to Todd Tomalak, Senior Vice President at John Burns Real Estate Consulting, about why he’s optimistic for the future of home construction, the one thing he wishes home builders would do more of, and why the next big construction hot spot may not be where you think.

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22:19

Making the Path to Purchase Easier for Building...

Smarter Building Materials Marketing ·

2020/01/20

In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better. Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

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30:50

The Business of People in Building Products

Smarter Building Materials Marketing ·

2020/01/13

In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates. If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

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32:23

How One Manufacturer Is Driving Demand Through Content

Smarter Building Materials Marketing ·

2020/01/06

In this episode, we bring on a manufacturer who has built and scaled their business all by using content and creating valuable pieces of information that his audiences are looking for and finding online. This is an excellent testimonial on how you can use content and digital marketing to drive more demand for your business. Listen to hear great insights, great data and great tips on how you can use content to grow your building materials business.

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23:53

How Unique Experiences in Building Materials Can...

Smarter Building Materials Marketing ·

2019/12/16

Creating exceptional experiences for your customers can turn first-time buyers into lifelong fans. Listen as we talk with one manufacturer who’s creating unique experiences both online and offline to win customers for life.

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20:36

Owning the End Consumer by Manufacturing and...

Smarter Building Materials Marketing ·

2019/12/09

If you’ve ever considered both manufacturing and distributing your own products, this is the episode for you. Plus, if you’ve been trying to crack the code on how to target the end consumer without losing touch with your pro channel audience, we’re talking to a manufacturer who’s winning more business by being a great partner on multiple fronts: from manufacturing to distributing to customer service and incredible transparency.

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22:24

3 Marketing Metrics That Matter in 2020

Smarter Building Materials Marketing ·

2019/12/02

You've put a ton of effort into developing the perfect marketing plan for 2020, but how will you measure its success? On this week's episode, we're talking about three of the most important metrics building materials companies should be monitoring to help you gauge customer relationships, fuel growth and measure your marketing plan's success.

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27:16

How the Largest Building Materials Companies Stay...

Smarter Building Materials Marketing ·

2019/11/19

This week, we’re talking about how even the biggest manufacturers need to stay nimble to keep on top of the changing market landscape, and how digital marketing does more than get your name out there. In this episode, Zach and Beth talks to Daniel Gills, Vice President of Business Development at Yale Locks and Hardware, about how big manufacturers are using digital marketing not just as a way to reach new customers, but also as a driver for product innovation.

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21:45

5 Steps to Drive Demand for Local Partners to...

Smarter Building Materials Marketing ·

2019/11/04

The key to growing your manufacturing business is helping your local dealers and pros grow their businesses. When your local partners are selling more successfully to their end customers, they’ll purchase more from you. This week, we discuss 5 steps manufacturers can take to help their local partners drive more demand, increasing sales for both them and you.

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23:48

China, Tariffs and Impacts on Building Materials

Smarter Building Materials Marketing ·

2019/10/28

Have you wondered how China, trade wars and tariffs all affect the building materials industry? This week's guest specializes in manufacturing in China. We talk to him about what it all means for manufacturers, especially if you import or work with China in any capacity, and how it all translates to building products.

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28:08

Building Materials Pricing & Value Strategies

Smarter Building Materials Marketing ·

2019/10/21

Do you know what the main motivator and value communicator is for building products? It's the price of your product. In this episode, we tackle this topic head-on and discuss mistakes manufacturers are making with their pricing strategies along with manufacturers who are doing it right.

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26:26

7 Digital Trends in 2020 That Can Make or Break Your...

Smarter Building Materials Marketing ·

2019/10/15

We are less than 100 days from 2020, and in this episode Beth and Zach break down strategies and trends that will help you in preparing for upcoming planning. Marketing is always changing so it's critical to use these changes to your advantage. These shifts present some great opportunities for building materials opportunities to grow sales and improve your online presence.

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42:13

The Future of Sustainability & How It Helps...

Smarter Building Materials Marketing ·

2019/09/30

The building materials industry isn't known for rapid change or innovation, but that won't always be the case. With the growing trend of sustainable materials, the industry is looking for ways to increase sustainability in a way that will also increase profitability. This week, we bring on two guests to talk about the future of sustainability in building materials and how it may not be as expensive or difficult as you currently think.

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25:31

How to Get and Keep the Architect’s Attention

Smarter Building Materials Marketing ·

2019/09/23

How do you get architects to pay attention to what you’re saying? Or better yet, how do you educate them effectively on your products? This is the central topic of today’s podcast. We’ve all been a part of those presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out, watching the clock, or on their phones, because your message isn't engaging them. On today’s episode, we bring on

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26:30

5 eCommerce Myths Impacting Building Materials Sales

Smarter Building Materials Marketing ·

2019/09/16

If you think your product isn't a fit for selling online or you've attempted to sell online in the past but didn't see the results you wanted, today's episode is for you. There are a lot of misconceptions around eCommerce in the building materials industry. Today, we bring on a guest to break down these myths and roadblocks and talk about the reality of making the move to selling direct.

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21:18

LinkedIn Strategies for Building Materials

Smarter Building Materials Marketing ·

2019/09/02

We’re seeing incredible results from using LinkedIn in the right way to drive leads and sales, but the key is understanding how to make valuable connections, build trust and start the customer relationship from step one. In today’s episode. we’re breaking down how you can use LinkedIn to grow leads and sales, and why it’s set up to be the leading social media platform for building materials companies for the foreseeable future.

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