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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

The Fall of Content Factories and the Rise of Modern...

The Content Cocktail Hour ·

2022/06/21

“The Fall of Content Factories and the Rise of Modern Day Content Distribution in B2B,” Brett's most recent piece, was motivated by the changes he's personally seen in his marketing career. In the face of content overload, it's become clear that distribution must take precedence. Brett will be speaking alongside Ross Simmonds for Foundation's online webinar, 7 Distribution Tactics for the Modern Marketer, on June 22. 0:00 Intro1:36 Event with Foundation3:27 New article9:16 Change in content

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0:00

Are You Designing CX for Marketing or for Your...

The Content Cocktail Hour ·

2022/06/17

The focus of today's episode with James Gilbert is customer experience (CX). James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand. 0:00 Intro 1:03 Conversation with James 1:55 RedRoute 4:30 Company culture and

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0:00

The Battle to Keep Things Stupid Simple When Trying...

The Content Cocktail Hour ·

2022/06/13

Brett and Jonathan discuss an incident at The Juice that made them take a step back and realize they needed to zoom out, look at the big picture, and simplify their message. To win and keep customers, The Juice needs to pare down their business ideas and ensure that what they do is "stupid simple” and not at all confusing. Doing that takes vision, leadership, reflection, redirection, and teamwork! 0:00 Intro 1:14 Conversation with JG 3:30 Streamlining a messy message 8:22 Moment of

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0:00

Content Marketing is Creating the Next Wave of...

The Content Cocktail Hour ·

2022/06/10

Jason Grunberg is the GM at Sailthru, a top ESP solution and the world's largest sender of personalized emails. Initially interested in magazine journalism, Jason has worked his way up the C-suite by thinking outside the box with content and considering the emotional state of his audience. Brett and Jason talk about B2B marketing shifts, attributes of future marketing leaders, and the rise of the individual creator. 0:00 Intro 0:48 Conversation with Jason 4:30 Career path 8:30 Role of

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0:00

Filling the Gap and Becoming the Tastemaker for B2B...

The Content Cocktail Hour ·

2022/06/06

A tastemaker is defined as one who sets the standards of what is currently popular or fashionable. Jonathan and Brett use tastemakers to save time and make decisions in their personal lives, from choosing a steakhouse to choosing which golfer to follow. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer. 0:00 Intro 0:48 Conversation with JG 3:00 Personal

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How to Create Personalized Experiences For Your...

The Content Cocktail Hour ·

2022/06/03

Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro 1:00 Conversation with Elizabeth 2:25 Content Strategy Collective 6:08 Theme of conference 8:30

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0:00

How to Do Modern Day Sales Outreach with Mindy Metz

The Content Cocktail Hour ·

2022/05/31

Brett invites Mindy Metz from The Juice’s Sales Team to discuss her modern approach to sales outreach. The days of cold emailing are long gone. Mindy thoroughly researches and studies the content of whoever she is considering reaching out to beforehand, so that they can build a personal relationship. 0:00 Intro 1:03 Conversation with Mindy 2:28 Indy 500 5:50 Modern outreach 7:40 Traits of great lead 10:10 Mindy’s background and process 14:40 Example 17:30 Outdated outreach 20:05 Taylor

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0:00

How Speaking Opportunities Can Be Your Most Impactful...

The Content Cocktail Hour ·

2022/05/27

Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker. Her company, Curious B2B Marketing, offers training, programs, consulting, coaching, and masterclasses. She’s best known as the creator of the OTTER Framework (Objectives, Tools, Training, Expectations, Review & Reflect). The topic of today's conversation with Brett is public speaking. Giving speeches was intimidating at first, but now Charlie is a pro and relies on them to primarily grow her business

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0:00

3 Modern Day Marketing Ways to Build for Quality Over...

The Content Cocktail Hour ·

2022/05/23

After speaking at “The Modern Day Marketer” webinar hosted by Goldcast, Brett McGrath reflects on his aspirations to speak at more events and thinks even more critically about the quality versus quantity debate. It inspired him to write his latest article, “3 Modern Day Marketing Ways to Build for Quality Over Quantity.” One, be a community-oriented marketer. Two, promote your content the modern way. Three, embrace modern reporting. 0:00 Intro 3:50 Goldcast Webinar 6:20 What sucks in B2B

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0:00

Traits of a Successful Community in B2B with Joel...

The Content Cocktail Hour ·

2022/05/20

Joel Primack is a community-led growth expert. He’s an advisor and podcast host of The Community Led Growth Show at Charla, a community intelligence platform. He also leads social and community at Lattice, a people management platform. In this episode, Joel and Brett discuss the traits and give examples of successful B2B communities. Nowadays, the internet is overflowing with communities, making it difficult to select one that meets your needs. When it comes to joining and/or forming a

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0:00

Organizing around board meetings and how to sort...

The Content Cocktail Hour ·

2022/05/16

After a recent board meeting, Jonathan sorts through feedback from stakeholders and explains how he plans and organizes for these important meetings. Jonathan tells Brett that that receiving, filtering, and incorporating feedback is an essential part of being a CEO. It’s not always easy, but a great leader makes their team feel heard and is able to clearly communicate priorities. 0:00 Intro 0:54 Conversation with JG 2:42 Board meeting 5:40 Managing and filtering feedback 8:56 Prioritizing

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Creating a New Role at Your Brand By Creating Content...

The Content Cocktail Hour ·

2022/05/13

Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more. 0:00 Intro 1:00 Conversation with Nick 1:52 In-person conferences 6:00 Alyce 7:28 Creating your own role 12:47

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0:00

Why we are telling a story around the Modern Day...

The Content Cocktail Hour ·

2022/05/09

Brett McGrath emphasizes the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. The enemy has been identified: content syndication. They've established who the hero is: the modern day marketer. Finally, they've discovered the solution: modern day distribution. It's time to say goodbye to outdated marketing schemes. There's a proven better way to market! 0:00 Intro 1:55 Topic of episode 3:00 Friday episode teaser 5:10 Spotlight the enemy 8:36 Day in

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0:00

The Biggest Obstacles Companies Face in Publishing...

The Content Cocktail Hour ·

2022/05/06

Dan Mills is the VP of Marketing at Wistia, a video software platform built for businesses. Dan studied audio, played in a band, and worked as an understudy on Broadway before joining Wistia in 2010. Brett and Dan address why businesses should be using video, as well as how they can overcome challenges such as costs, authenticity, and employing creatives. Dan's recommendation is to simply get started! 0:00 Intro 1:13 Conversation with Dan 3:05 Working at recognizable brand 5:24 Dan’s

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This is how we set goals before each quarter at The...

The Content Cocktail Hour ·

2022/05/02

As the first quarter comes to an end, Brett and Jonathan chat about their quarterly rocks, a goal-setting framework based on the EOS (entrepreneurial operating system). Create more launch-able moments and establish content syndication as the villain are two of the goals. Rock goals should be ambitious yet attainable; they aim to complete 80 percent of their rocks each quarter. 0:00 Intro 0:54 Conversation with JG 2:24 Reflecting on past quarter 4:28 Messaging around content syndication 9:30

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0:00

How to Build a B2B Influencer Strategy That Actually...

The Content Cocktail Hour ·

2022/04/29

Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly

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0:00

Is what you are building a vitamin or a pain killer?

The Content Cocktail Hour ·

2022/04/25

Problem solving, effective communication, and tenacity are all required at a growing tech startup. Both Brett and Jonathan's positions need them to communicate data, production positioning and messaging in a clear and concise manner. A question Jonathan has asked, is The Juice a vitamin or a pain killer? There are ups and downs at any job, but especially at a startup, everyone needs to align on the big vision. 0:00 Intro 0:57 Conversation with Jonathan 3:44 Qualities of a startup employee

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0:00

The Role of Leadership in Content Creation and...

The Content Cocktail Hour ·

2022/04/22

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses. 0:00 Intro 0:49

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0:00

The Modern Day Marketing Way to Launch a New Product

The Content Cocktail Hour ·

2022/04/18

Brett McGrath describes the behind-the-scenes process of launching Creator Pages beta. The successful experience prompted him to write an article titled "The Modern Day Marketing Way to Launch a New Product." The Juice has received awesome feedback on Creator Pages, and Brett intends to keep the momentum going. On Thursday, April 21, you can join the Creator Pages waitlist by going to thejuicehq.com/creators-waitlist. 0:00 Intro 4:35 The “why” behind Creator Pages 6:02 Content distribution

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0:00

How to create product-led content that resonates with...

The Content Cocktail Hour ·

2022/04/15

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of

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