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PODCAST

How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.How I Built Thisis a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early

business

All Episodes

01:13:05

Everlane: Michael Preysman

How I Built This with Guy Raz ·

2023/11/20

When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online platform that would generate buzz around anything. He started with a cotton T-shirt, and taught himself every stage of production, from sourcing the fabric, to cutting, dyeing, and finishing. When Michael realized that some luxury brands charged as much as seven times the actual cost of a T-shirt, he decided to sell his for $15, and soon caused a stir by telling the world exactly

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00:30:33

Literally unearthing a climate solution with Cody...

How I Built This with Guy Raz ·

2023/11/16

When it comes to carbon emissions, there’s a major culprit you might not have heard about: cement. The production of cement emits almost as much carbon dioxide as cars do - but Brimstone CEO and co-founder Cody Finke says they’ve found a way to change that. This week on How I Built This Lab, Cody explains where all that carbon dioxide is coming from, and how swapping out a key ingredient in the production of cement could take it from carbon-intensive … to carbon-negative. This episode was

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01:07:30

Priority Bicycles: Dave Weiner

How I Built This with Guy Raz ·

2023/11/13

Priority Bicycles founder Dave Weiner quit his job as a software CEO to pursue a risky idea: building a new kind of bike. In 2014, he started sourcing parts to make his first low-maintenance model, with a rust-proof aluminum frame and a carbon fiber belt drive instead of a chain. Dave was able to keep costs down by selling DTC, but had to scramble to meet demand when his first Kickstarter campaign yielded 1500 orders. From there, Priority pedaled forward steadily, adding new models, and partnering

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00:42:16

When a robot cooks your lunch with Steve Ells of...

How I Built This with Guy Raz ·

2023/11/09

Steve Ells changed the restaurant industry once when he founded Chipotle in 1993. His idea for fast, freshly prepared food became the model for today’s “fast casual” format. It’s a story he told when he was first on the show back in 2017. Now, he hopes to revolutionize the industry again with a new chain of small, highly automated, vegan restaurants called Kernel. This week on How I Built This Lab, Steve Ells returns to reflect on stepping away from the company he spent decades building and how

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01:13:36

Kona Ice: Tony Lamb

How I Built This with Guy Raz ·

2023/11/06

Kona Ice founder Tony Lamb had a knack for sales since he was a teenager - a skill that served him well when he decided to sell Hawaiian-style shaved ice in Kentucky, where people had barely heard of it. After thirteen successful years as a vacuum cleaner salesman, Tony launched his first shaved ice truck in 2007. Fueled by a bad experience buying freezer-burned popsicles off a battered ice cream truck, he built a custom-made vehicle with a tropical vibe and a built-in “Flavorwave” that let

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00:41:20

The art of letting go with Vincent and Andrew...

How I Built This with Guy Raz ·

2023/11/02

How does a brand live on after its founders leave the company – especially one that was inspired by their family and their culture? That’s the question Vincent and Andrew Kitirattragarn have had to answer since their original appearance on How I Built This in January 2022. This week on How I Built This Lab, Vincent and Andrew share their aspirations for Dang Foods after a difficult and heartfelt departure. Plus, how they navigated changes in consumer demand post-pandemic and the resources that

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01:21:41

Etsy: Rob Kalin

How I Built This with Guy Raz ·

2023/10/30

Rob Kalin founded Etsy for people like him: makers and hobbyists. In 2005, he was kicking around New York trying to find buyers for his hand-made furniture, when he noticed that other craftspeople had the same need. So he and a few friends built a website where makers could sell a wide range of goods. Rob named it after an Italian phrase he heard in a Fellini film, and within three years, Etsy passed $10 million in sales. But as a young founder, Rob struggled to manage the rapidly-growing company;

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00:46:03

Love’s next chapter with Whitney Wolfe Herd of Bumble

How I Built This with Guy Raz ·

2023/10/26

The past few years have challenged Whitney Wolfe Herd like never before. The Bumble CEO kept the company afloat as the pandemic halted in-person meetups, then became the youngest female founder ever to take a company public...all while in the throes of first-time motherhood! This week on How I Built This Lab, Whitney offers perspective on leading and learning in extraordinary times. Plus, how social media may be fueling a loneliness epidemic and Whitney’s current obsession: harnessing the power of

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00:48:34

Leading through radical change with Julia Hartz of...

How I Built This with Guy Raz ·

2023/10/19

Back as the show’s first-ever ‘three-peat’ guest is Julia Hartz, co-founder and CEO of Eventbrite. The events industry has been transformed by the past three years, giving Julia the opportunity to evolve Eventbrite to better serve its key customers — event creators. This week on How I Built This Lab, Julia goes back in time to review how she kept a ticketing service afloat when no one was buying tickets. Plus, thoughts on effective leadership from a public company CEO, and Julia’s tips for

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01:03:44

Herschel Supply Co.: Jamie and Lyndon Cormack

How I Built This with Guy Raz ·

2023/10/16

Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no background in manufacturing, they learned to make bags partly by ripping old ones apart. Then they Googled their way to finding a factory and scrambled to catch up as orders started to roll in. Since

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00:35:01

Unlocking the renewable energy revolution with Ramya...

How I Built This with Guy Raz ·

2023/10/12

Ramya Swaminathan is the CEO of Malta Inc, a company that spun out of Google’s moonshot factory in 2018 to work on an energy storage solution using the existing power grid. One thing holding the world back from a transition to clean energy: electricity generated from sources like the sun and wind has to be used right away or it disappears…but one possible answer might be—salt. This week on How I Built This Lab, Ramya recounts how she got into the renewable energy industry with two previous

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01:10:07

Freshpet: Scott Morris

How I Built This with Guy Raz ·

2023/10/09

Freshpet co-founder Scott Morris helped transform pet food by sidestepping traditional kibble and cans, and making slice-and-serve meals that almost looked palatable enough for humans. When Scott and his partners launched the business in 2006, the concept of fresh pet food was so novel that retailers balked at installing special refrigerators for it. So Freshpet provided its own refrigerators, a logistical nightmare that nearly ground the business to a halt. More than 30,000 refrigerators later,

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00:36:27

A biometric smart gun with Kai Kloepfer of Biofire

How I Built This with Guy Raz ·

2023/10/05

Biofire founder and CEO Kai Kloepfer believes there’s at least one way to decrease gun deaths in America. Early next year, his company will begin shipping the world’s first handgun with an electronic firing system that unlocks instantaneously upon fingerprint or facial verification. This week on How I Built This Lab, how Kai spent the past decade designing a firearm intended to prevent unauthorized use, particularly by children and adolescents. Plus, why past efforts to bring a smart gun to market

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01:07:36

Vuori: Joe Kudla

How I Built This with Guy Raz ·

2023/10/02

Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they worked out in. When Joe launched Vuori in 2015, women’s athleisure brands like Lululemon were exploding, but there wasn’t a similar brand that catered to men. So Joe set out to sell men’s workout clothes that didn’t scream “hey, these are workout clothes!” and tried to place them into yoga studios and other small stores. At first Vuori didn’t get much traction – so Joe made a

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00:38:40

When your dinner is printed with Eshchar Ben-Shitrit...

How I Built This with Guy Raz ·

2023/09/28

Redefine Meat co-founder and CEO Eshchar Ben-Shitrit long had aspirations to lead a company, though he never imagined taking the risk to start his own. But learning about the environmental harms of mass beef production, plus having to answer his kids’ questions about what happens to baby cows at certain farms, was enough to convince him to say goodbye to corporate life and join the plant-based revolution. This week on How I Built This Lab, Eshchar recounts his path from product manager to marketing

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01:12:13

Yasso: Amanda Klane and Drew Harrington

How I Built This with Guy Raz ·

2023/09/25

Amanda Klane and Drew Harrington are childhood friends, and co-founders of Yasso; they defied the advice of experts by creating a recipe for frozen Greek yogurt treats, and building Yasso into a $200 million dollar brand. When Amanda got the idea in 2009 to freeze Greek yogurt into popsicles, she reached out to Drew, who had already started a business selling—and there’s no way you could guess this—inflatable beer pong tables. The two friends set out to make a high protein, low-calorie yogurt bar,

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00:42:19

A climate-resilient ancient grain with Pierre Thiam...

How I Built This with Guy Raz ·

2023/09/21

Pierre Thiam is a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce the world to fonio, an ancient West African grain built for climate change. But it hasn't been all sunshine and good harvests for Pierre. In fact, he was robbed just days after he first arrived in New York City from Senegal. It was 1989, and he had just traveled to the U.S. to study chemistry and physics. This chance incident, however, set Pierre’s life on an entirely

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01:33:06

ARRAY: Filmmaker Ava DuVernay (2021)

How I Built This with Guy Raz ·

2023/09/18

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, and in 2012,

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00:45:43

Reclaiming food waste with Jasmine Crowe-Houston of...

How I Built This with Guy Raz ·

2023/09/14

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change. Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with businesses

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01:01:00

Jack Black Skin Care: Curran and Jeff Dandurand

How I Built This with Guy Raz ·

2023/09/11

In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisdom that American men would never want to moisturize and exfoliate - and a total lack of interest from investors - Curran and Emily Dalton forged ahead, with the help of Curran’s husband Jeff. Their brand, Jack Black, launched in 2000, and eventually landed in major department stores, with some unexpected boosts from the Dallas Cowboys and

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413 results

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