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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:40:18

Pulse Check: After Further Consideration — Part 2

Higher Ed Pulse ·

2024/07/11

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:Your effectiveness as a leader is negatively impacted when you neglect self-care.Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.Executive leadership carries personal risk and responsibility,

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00:14:25

Live at eduWeb Summit: Communicating DEI at U of M

Higher Ed Pulse ·

2024/07/10

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.Guest Name:

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00:17:12

Live at eduWeb Summit: Navigating the New Media...

Higher Ed Pulse ·

2024/07/10

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/- - - -Connect With Our

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00:15:20

Live at eduWeb Summit: Why Using AI is like Baking a...

Higher Ed Pulse ·

2024/07/10

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.Connect with Christina on LinkedIn:

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00:16:43

Live at eduWeb Summit: The Secret to High-Converting...

Higher Ed Pulse ·

2024/07/09

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.Key TakeawaysCritical Components: Essential elements of a successful program page include clear job

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00:21:57

Making Bets: Picking Future Winners in EDU

Higher Ed Pulse ·

2024/07/08

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.Related Links:Webinar: Overcoming Recruiting and Engagement Challenges:

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00:40:14

Pulse Check: After Further Consideration — Part 1

Higher Ed Pulse ·

2024/07/04

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion. Key Takeaways from Part 1:Over the past three decades, the role of the

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00:23:49

Doing More With Less

Higher Ed Pulse ·

2024/07/01

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.Key Takeaways:Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search

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00:37:40

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/27

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions. Takeaways:Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.International enrollment is on

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00:21:59

Schmooze or Lose — How to Network Like A Pro

Higher Ed Pulse ·

2024/06/24

“I love networking and making small talk with strangers,” said no one ever. Mallory and Seth dive into the vital role of networking, exploring strategies for building meaningful connections both online and in-person. Learn practical tips on how to expand your professional network, the importance of community in conferences, and how to maintain and nurture these relationships for career growth.Key Takeaways:Networking opportunities are a key reason for attending conferences in person.Networking falls

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00:43:52

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/20

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, and now advising institutions on best practices in enrollment marketing, Dayana provides insightful takeaways, including:The importance of clear and accessible information on application requirements for international students.A need for better, more personalized communication and support throughout the entire higher education journey.Consideration for

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00:25:44

No Presidents, Mo Problems

Higher Ed Pulse ·

2024/06/17

Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and communications teams. With half the Ivy League experiencing leadership changes and shorter tenures becoming the norm, this episode explores why this is happening and offers actionable advice for marketers facing these transitions. Discover how to align with new leadership, secure quick wins, and position yourself as a key player in institutional success.Key

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00:01:44

Enrollify.org Relaunch: More Content, More Community

Higher Ed Pulse ·

2024/06/13

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.- - - -Connect With Our Co-Hosts:Mallory

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00:39:19

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/13

In Part 3 of this Pulse Check series on International Recruiting, guest Ruby Nagashima gives listeners an inside look into what makes Soka University a destination institution for international students. Takeaways:Being intentional and mission-driven are key to international student recruitment and success.Soka’s inclusive culture, financial aid, and student engagement contribute to a unique and accessible educational experience.Requirements like mandatory study abroad for both domestic and

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00:25:23

Why Every EDU Pro Should Build Their Personal Brand

Higher Ed Pulse ·

2024/06/10

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify

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00:31:13

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/06

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international

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00:21:39

Cutting Degrees to Grow Enrollment

Higher Ed Pulse ·

2024/06/03

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings

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00:34:09

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/05/30

Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, to discuss key trends in international recruitment and education. In this episode you will learn about:Current international student mobility trendsImportance of localization to disparate marketsDrivers and motivations of students by country and continentWhat the future may hold

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00:30:52

Pulse Check: Learning from Leaders — Part 5

Higher Ed Pulse ·

2024/05/23

In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration. Guest Name: Elias Martinez - Texas State

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00:21:14

The Mad Dash for Deposits: Marketing & Making Your Fall

Higher Ed Pulse ·

2024/05/20

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.Key Takeaways:Understanding the Issue: The FAFSA redesign has caused

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