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PODCAST

Beernet Radio

Harry Schuhmacher

A podcast about the beer business and beyond. Hosted by Beer Business Daily publisher Harry Schuhmacher.

business marketing

All Episodes

00:28:09

Ep. 93 Brian Treacy of Sagamore Spirit

Beernet Radio ·

2022/05/19

Today we speak with Brian Treacy of Sagamore Spirit, the Maryland-based distillery which focuses on Marland Rye, a historical style sourcing local Maryland rye wheat. Show starts in earnest: 05:00 --------- 00:00 intro - historical banter, tech difficulties, a conspiracy revealed. 05:00 SHOW STARTS: Brian Treacy, co-founder and CEO of Sagamore Spirit. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues

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00:31:11

Ep. 92 Bronya Shillo of Fishers Island Lemonade

Beernet Radio ·

2022/05/12

Today the gang speaks with up-and-comer New Engand phenom Bronya Shillo, founder of Fishers Island Lemonade. Launched on Memorial Day weekend 2014, Fishers Island Lemonade is one of the first craft cocktails in a can and a pioneer in the ready-to-drink category. The recipe for the original Fishers Island Lemonade was inspired by the signature house cocktail at The Pequot Inn, which Bronya’s family-owned and operated on Fishers Island, New York. Premium vodka, barrel-aged whiskey, lemon and honey are

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00:39:39

Ep. 91 Exit interview with Jim McGreevy of the Beer...

Beernet Radio ·

2022/05/05

Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company. Show Starts in earnest: 13:00 ----time-stamped contents--- 00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties. 13:00 Show Starts: Jim McGreevy has joined the call. 14:40 beer vs soda industries: very different. 16:40 the threat of spirit-based rtd equivalency. 21:45

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00:21:22

Ep. 90 Obakeng Malope of Beer is Art project

Beernet Radio ·

2022/05/01

Today the gang speaks with Obakeng Malope, a young filmmaker in South Africa who is using her love of beer and brewing to help other young folks appreciate beer as an art, (and possibly a career) rather than just an intoxicant. Oby uses film and U.S. brewer ties to make a difference in the Covid-ravaged S. African beer industry. Show starts in earnest: 06:30 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. 06:30 show starts: Obakeng Malope joins the show. 07:45

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00:19:54

Ep. 89 Kyle Bradshaw of New Belgium Brewing Co.

Beernet Radio ·

2022/04/17

Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush. 03:00 show starts: kyle joins the call, new gig. 04:30 how voodoo franchise breaks thru clutter. 09:00 pricing strat. 10:45 marketing commitment. 12:00 voodoo copycats. 13:30 new fruit smash

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00:30:36

Ep. 88 Josh Landan of Wings and Arrow

Beernet Radio ·

2022/04/17

Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow. Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co. Show starts in earnest: 05:50 ----time-stamped contents---- 00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tree falls, etc. 05:50 Show starts: Josh joins the call. 07:00 why put parent brand/holding co wings and arrow

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00:36:41

Ep. 87 BeatBox co-founders Justin Fenchel, Aimy...

Beernet Radio ·

2022/04/06

Today the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank. Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 03:00 show starts: beatbox founders join. 04:15 recap of

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00:23:15

Ep. 86 Bianca Bruno of Courthouse News on Stone's...

Beernet Radio ·

2022/03/29

Today Jenn and Harry meet Bianca Bruno, the journalist from Courthouse News who brought everybody the eye-dropping verdicts against Molson Coors of $56 mill in favor of Stone Brewing (even though Harry kept saying $46 mil on the pod -- this is called an anticipatory correction). Show Starts in earnest: 03:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties, busted neon. 01:00 oscar's blues: harry somehow missed the drama. 03:15 bianca joins the call,

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00:32:07

Ep. 85 Kyle Cooke and Nick Califano of Loverboy

Beernet Radio ·

2022/03/22

Kyle Cooke, the founder of one of the hottest hard teas on the market, Loverboy, and COO Nick Califano join Harry and Jenn as we speak about their challenges and successes in launching Loverboy amidst Kyle's popular Bravo series, Summer House and Winter House. Show starts in earnest: 01:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties with slow internet after attempted burglary. 01:30 nick joins the call. 02:00 kyle joins the call. 02:45 update on loverboy since

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00:30:35

Ep. 84 Jessica Lukas of Cannabis Analytics Firm BDSA

Beernet Radio ·

2022/03/19

Jessica Lukas is the chief commercial officer of the leading data analytics firm for the cannabis industry, BDSA. I've known Jessica for many years, since she was at Nielsen, and she has a proven and unique ability for distilling vast amounts of data-points into simple, real, actionable insights. Join Harry as he and Jessica speak about the growing, but challenging, cannabis market in the U.S. and how it affects beverages. Show starts in earnest: 01:30 ---time-stamped contents--- 00:00 intro -

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00:48:16

Ep. 83 Willie's Superbrew co-founder and CEO Nico...

Beernet Radio ·

2022/03/13

Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more. Show Starts in earnest: 13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby. 13:15 SHOW STARTS: Nico joins the podcast. 15:30 willie's origin story. 17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join

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00:51:04

Ep. 82 Sam Calagione of Dogfish Head

Beernet Radio ·

2022/03/11

Today Dogfish Head co-founder Sam Calagione joins the gange to taste their two new innovations -- their canned cocktails variety pack, Bar Cart, and a new beer in partnership with Patagonia which makes use of the highly sustainable and earth-friendly Kernza grain: Patagonia Kernza Pils. Show starts in earnest: 02:00 ---time-stamped contents--- 00:00 Intro- hilarious banter, technical difficulties. Jenn is going skiing. 02:00 SHOW STARTS: sam calagione joins show. 05:00 grokking and tasting patagonia

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00:56:30

Ep. 81 Happy Dad co-founders John and Sam Shahidi

Beernet Radio ·

2022/03/09

The Nelk Boys and Full Send brands enjoy millions of engaged and energized fans, especially among young men -- the perfect demo for a hard seltzer. Harry speaks with Happy Dad seltzer co-founders John and Sam Shahidi in a hotel suite in Austin about how they got the idea for Happy Dad, coming up with the product, getting started with distribs and retailers, the secret to maintaining celebrity brands, and more. (Note: Audio quality isn't great so we had subtitles added to the video version of this

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00:22:43

Ep. 80 Zing Zang CEO Brent Albertson

Beernet Radio ·

2022/03/06

Zing Zang, the popular mixer most known for it's bloody mary and margarita mixes, has now entered the canned cocktail space with a line of spirit-based RTDs. Today Harry and Sarah are joined by Brent Albertson, CEO of Zing Zang, as we talk about the new launch, their innovation strategy, and more. Show Starts in earnest: 02:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 02:30 SHOW STARTS: Brent Albertson of Zing Zang joins the call. 03:40 background on zing

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00:41:00

Ep. 79 Alisa Beyer of Spa Girl Cocktails

Beernet Radio ·

2022/03/06

Spa Girl Cocktails was originally conceived by Karen Haines in her kitchen in Palm Springs. Later, serial entrepreneur Alisa Marie Beyer was brought in to re-capitalize and re-vitalize the brand, pivoting through covid along the way. Today, Harry and Jenn are joined by Alisa (and pr professional Elena Sheridan) as we talk about how she got here, and where Spa Girl Cocktails is going. ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties, grokking stz's results. 05:00

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00:22:44

Ep. 78 Julious Grant, CCO at Canopy Growth

Beernet Radio ·

2022/03/05

Today the gang catches up with Julious Grant, CCO at Canopy Growth, as we talk about their beverage products including Biosteel and more. Show starts in earnest: 04:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. Jordan taking pat leave. 04:00 SHOW STARTS: Julious Grant, CCO, Canopy Growth joins the show. 04:40 non-thc growth. 06:50 grokking biosteel. 08:45 biosteel channels and dtc. 09:30 regions where it shines. 10:20 sports marketing. 12:25 sharing with

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00:30:27

Ep. 77 Dan Baum of digital marketing firm, MULTIPLY

Beernet Radio ·

2022/03/05

Today the gang speaks with Dan Baum, the founder and CEO of digital agency MULTIPLY, which represents national consumer brands ranging from bourbon to national food brands and disruptive startups, as we speak about bev-alc digital social strategies and how the marketing times, they have changed. Show starts in earnest: 01:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. 01:00 SHOW STARTS - Dam Baum of Multiply joins the show. 02:00 dan's background - speed of

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00:39:30

Ep. 76 JuneShine co-founders Greg Serrao and Forrest...

Beernet Radio ·

2022/02/28

Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more. Show starts in earnest: 04:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 04:15 SHOW STARTS: Forrest and Greg join the call from JuneShine. 05:20 backstory. 07:20 hit upon hard kombucha, better

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00:38:16

Ep. 75 Craig Purser of the National Beer Wholesalers...

Beernet Radio ·

2022/02/20

It's been a hot minute since we've caught up with National Beer Wholesaler's Association chief Craig Purser. And as we slide into springtime, our thoughts naturally turn to the upcoming NBWA Legislative Conference, which after a hiatus of two years returns to Washington DC in early April, and we have much to talk about. In the meantime, Craig and I spoke about equivalency, Treasury's report on competition in the beer industry, franchise law, consolidation, blurring of lines, and more. Harry is

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00:19:14

Ep. 74 Annika Sörenstam and her Fizzy Beez line of...

Beernet Radio ·

2022/02/16

Annika Sörenstam, the Swedish professional golfer who has won 90 international tournaments making her the female golfer with the most wins to her name, is introducing a new honey-sweetened hard seltzer Fizzy Beez, spirit-based canned cocktails in the old standby flavors: marg, cosmo, mule, and mojito. Today Annika joins the gang as we talk about how she came up with the product, rollout out with Superior in Cincy, expansion plans, how she's cool with the antics at the WM Phoenix Open, and more. Show

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260 results

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