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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

16:54

Moving Voters Up the Engagement Ladder with Bart...

Digital Politics with Karen Jagoda ·

2017/07/04

Bart Myers CEO and Founder, Countable.us wants to reduce the hurdles that make it hard for people to have their voices heard by elected officials. Using the Countable app, users can connect to the political process and vote on upcoming legislation, share their opinions about decisions, and inform their friends and family about their actions. While there have been many websites designed to inform voters about their own representatives, this new level of civic engagement takes advantage of mobile

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14:01

Using Data Analytics in State and Local Campaigns...

Digital Politics with Karen Jagoda ·

2017/06/21

David Radloff, Co-Founder and Partner, Clarity Campaign Labs talks with reporter Kate Kaye about how they approached the special Congressional election in GA, how data analytics were used to target persuadable voters, and how data from special elections might inform future campaigns. David also shares insights about GOTV, reaching out with a last minute message, and accurately predicting election results. @ClarityCampaigns @LowBrowKate Clarity Campaigns

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17:17

Should Not Be Surprised By Election Hacking by...

Digital Politics with Karen Jagoda ·

2017/06/12

John Patrick, president Attitude LLC is a founding member of the World Wide Web Consortium and with 35 years at IBM has seen his share of computer and Internet hacking. While he says we should not be surprised at the attempts to disrupt the election system in the US, we need to keep in mind that there is no single point of attack. There is no national voting infrastructure but rather hundreds of systems used by state and local authorities to register voters, and allow for voting and counting of

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12:50

DNC in Transition with Emily Schwartz UnLock The VAN...

Digital Politics with Karen Jagoda ·

2017/06/05

Emily Schwartz, Vice President Organizing, NationBuilder talks about the UnLockTheVan.com Initiative that is a petition to the Democratic National Committee to allow candidates and committees to access their data regardless of which tools and technology they choose to use. This is a behind the scenes look at how national committees are managing data, how hard it is for Democratic campaigns to be innovative because of the exclusive arrangement between the DNC and NGP VAN, and why the Republican

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16:15

Better Ways to Reach Elected Officials with Nick...

Digital Politics with Karen Jagoda ·

2017/05/30

Nick DeSarno, Manager, Digital and Communications Practice, Public Affairs Council reflects on alternatives to raucous town hall meetings, the value of small gatherings with elected officials, and how digital events can be effective for managing encounters on controversial subjects. Nick also points out that many people are weary of protesting with an established group and are striking out on their own but with limited success. @PACouncil Public Affairs Council

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17:11

Advances in Mobile Ad Technologies with Melinda...

Digital Politics with Karen Jagoda ·

2017/05/22

Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers. She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action. The key is getting someone to touch their mobile screen to swipe or shake or find out more about a candidate or cause. @DM2PRO @SabioMobile Sabio Mobile

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20:39

Who Will be Protesting Healthcare Decisions with Brad...

Digital Politics with Karen Jagoda ·

2017/05/16

Brad Ellison, Head of the Healthcare Practice at Phone2Action worked previously as legislative counsel to a member of the House of Representatives and knows how elected officials are likely to respond to protests and social media campaigns. The question now is how will the loyal base support the American Health Care Act and what about the backlash from voters who are concerned about the repeal of the Affordable Care Act. @Phone2Action Phone2Action.com

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15:36

Smarter Ways to Find New Donors with Forrest Howell...

Digital Politics with Karen Jagoda ·

2017/05/10

Forrest Howell Principal iDonatePro shines light on what is required to build and maintain donor relationships, moving donors up the ladder, and why fundraisers need to break down silos of donor data to cross compare donation behavior and identify likely new donors. Fundraisers also need to get beyond using spreadsheets to track their efforts. iDonatePro

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19:47

Increasing Efficiencies in Media Buying with Kyle...

Digital Politics with Karen Jagoda ·

2017/05/03

Kyle Roberts, President, Smart Media Group is just back from the National Association of Broadcasters conference and reports that we are headed for a world of IP based broadcast media with more consolidation of content providers and increased abilities to target viewers particularly on mobile devices. We also talk about the current wave of ads from Super PACS and what it really takes to build relationships with voters to move them from just watching ads to becoming engaged with a campaign

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16:11

Georgia 6th Congressional Special Election with Ted...

Digital Politics with Karen Jagoda ·

2017/04/27

Ted Peterson, digital director at the National Republican Congressional Committee talks with Kate Kaye about the focus of the NRCC in the Georgia special election to fill the vacant House seat in the 6th Congressional district. While this race got national attention, Ted focused on raising money from low dollar donors and turning out the base Republican voters while running negative ads against the top Democratic candidate Jon Ossoff. Plans underway for the run-off campaign. @NRCC @RealTedP

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19:58

Will Tech Community Mobilize in Defense of Net...

Digital Politics with Karen Jagoda ·

2017/04/20

Martyn Griffen and Christopher Arroyo, Technology Practice, Phone2Action predict we will see protests related to the proposed rule changes for net neutrality. We have entered the Age of Advocacy and Martyn and Chris reflect on how earlier protests to resist SOPA/PIPA in 2012 and to get net neutrality passed in 2015 might be indicators of how all the different stakeholders will have their voices heard in the age of President Trump. @Phone2Action Phone2Action.com

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16:40

Need Cross Channel Strategies to Engage Voters with...

Digital Politics with Karen Jagoda ·

2017/04/12

Tara McGowan, Founder and CEO, Lockwood Strategy Lab was the digital director for the SuperPAC Priorities USA in 2016. She talks about lessons learned in their work to support Hillary Clinton for president, need to have a cross channel strategy to persuade and engage voters, value of Facebook to create relationships with constituents, and why future successful candidates will be digital natives regardless of age. @taraemcg Lockwood Strategy Lab

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14:13

Friend To Friend Outreach At Scale with Sangeeth...

Digital Politics with Karen Jagoda ·

2017/04/04

Sangeeth Peruri, Founder and CEO, VoterCircle talks about his own experience running for and winning a local school board seat by using a strategy of depending on friends and friends of friends to spread the word about his candidacy. Sang explains why tapping into trusted networks of friends is a multiplier for traditional activities and can be a guide to what type of campaign messaging is most effective. @VoterCircle VoterCircle

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14:00

Lessons Learned from the Bernie 2016 Campaign with...

Digital Politics with Karen Jagoda ·

2017/03/27

Reporter Kate Kaye chats with Keegan Goudiss, partner at Revolution Messaging and Director of Digital Advertising for Bernie Sanders 2016. He shares some memories from the campaign and discusses why he thinks Democrats should focus more on digital. He specifically wants campaigns to consider looking beyond click-throughs, donations and sign-ups to measuring the impact of their ads on goals such as persuading voters. @Goudiss @RevMsg @LowBrowKate Revolution Messaging

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16:12

Effective Political Texting with Ysiad Ferreiras Hustle

Digital Politics with Karen Jagoda ·

2017/03/22

Ysiad Ferreiras is the Director of Sales and Marketing at Hustle, an innovative app based solution that allows campaigns to use text messaging to increase dollars raised, attendance at events and votes. I talked with Ysiad at the recent American Associations of Political Consultants annual Pollies event where Hustle had a booth across the aisle from the USPS booth. We talk about who seems most likely to respond to text messaging--it may not be who you think. @Hustle_App @TheAAPC #2017Pollies

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16:57

Looking for Lessons Learned from the Hillary Campaign...

Digital Politics with Karen Jagoda ·

2017/03/12

Cindy Demsey, Chair, Cuyahoga Democratic Women's Caucus talks about the upcoming event being held on April 15 in Cleveland, OH to look at challenges faced by women candidates, lessons learned from the Hillary for President campaign, encouraging more women to run for public office, and addressing overt and implicit bias against women in powerful positions. Cindy is excited about the new interest women are showing to run for office and the determination women are showing to have their voices heard

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16:51

Imagine a Latina President with Joe Rothstein

Digital Politics with Karen Jagoda ·

2017/03/08

Joe Rothstein, political consultant and author of The Latina President...and the Conspiracy to Destroy Her talks about women who run for public office, building trust between candidates and voters, and how Trump might impact Hispanic voter registration. With more than 30 years experience working with campaigns, Joe has written a provocative political mystery that also sheds light on the behind the scenes world of campaign intrigue. The Latina President

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17:16

Math and Muscle Win Elections with Chris Turner...

Digital Politics with Karen Jagoda ·

2017/03/01

Chris Turner, CEO, Stampede Consulting reflects on lessons learned in 2016, significance of the Trump rallies which turned out to be a leading indicator of voter sentiment, and the importance of taking good care of the canvassers who are the human face of a campaign. We also chuckle over the fact that no-propensity voters are now on the list and will be receiving candidate messages and appeals for donations. Chris reminds Democrats that they have a lead in persuading voters as Republicans

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16:27

Finding Unlikely Voters with Dan Backer Great America...

Digital Politics with Karen Jagoda ·

2017/02/23

Reporter Kate Kaye talks to Dan Backer, general counsel and treasurer of Great America PAC, one of the larger super PACs that supported President Trump in 2016. They say they have built a list of at least 3 million active supporters. Great America PAC has used atypical approaches like running 1-800 tv ads to find those low propensity unlikely voters who Trump inspired to become politically engaged. They’ve spent around $200,000 so far in February alone. One goal is to encourage people to contact

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17:49

Back to Retail Politics with Michael Turk Opinion...

Digital Politics with Karen Jagoda ·

2017/02/16

Michael Turk, President, Opinion Mover Strategies, talks about how activists are becoming more sophisticated, how grassroots movements can be proxies for wealthy interests, and how the Twitter news cycle requires Trump contingency plans. @MichaelTurk Opinion Mover Strategies

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