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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

24:16

Key Takeaways From Ben Newman's Vegas Bootcamp

Built To Grow Fitness Business ·

2023/10/19

In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs.At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also

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22:12

Which 'Hard' Are YOU Choosing?

Built To Grow Fitness Business ·

2023/10/17

Life's never about the easy path, especially in the world of business. Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the path of least resistance? If you want to succeed, you need to choose your hard.Sure, it's tempting to stay in the middle, where the waves are calm and everything feels average. But mediocrity doesn't breed success. Whether you're a gym owner or a business tycoon, the journey to success is

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21:08

Is the Juice Worth the Squeeze?

Built To Grow Fitness Business ·

2023/10/12

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.But is this grand vision always the best idea?Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years.However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not

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16:23

Two Campaigns To Build Your List Now

Built To Grow Fitness Business ·

2023/10/10

Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads.Why is a list so essential?When you own your traffic, you can market to it whenever you want. There's no need to constantly buy new leads or try to gather more. They're already on your list. And if you nurture them and consistently offer value,

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12:46

How to Boost Gym Sales Without Being Pushy

Built To Grow Fitness Business ·

2023/10/05

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money.Yet, at Tim’s gym, they've cultivated a distinct culture.They've recognized over time that many personal trainers, while experts in fitness, don’t have that innate "salesperson" touch. But here’s the deal: for the business to thrive, sales are essential. When the entire team is on board and contributes to this, the

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19:16

Direct Appointments vs Discovery Calls (A/B Test...

Built To Grow Fitness Business ·

2023/10/03

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.On the surface, it seems like

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24:42

Black Friday Domination

Built To Grow Fitness Business ·

2023/09/28

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175? But here's the secret weapon: strategy. Instead of a sudden sale announcement, the key is building

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29:09

Money-Making Activities vs. Time Wasters

Built To Grow Fitness Business ·

2023/09/26

We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the business world. But is it always right? I'd say, not necessarily. On paper, it's logical – why waste time learning something new when you can hire someone else to do it? But here's a catch: just because you're great at something doesn't always mean it's the right task for you. The real value here is time. It's an invaluable

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20:01

High Ticket vs. Recurring Revenue

Built To Grow Fitness Business ·

2023/09/21

With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran, to ignore such promises. And let's be honest: who wouldn't want an extra $100,000 in their pocket?But there's a catch. As you delve deeper into these glamorous figures, the shine often fades. Much like the bulk of an iceberg that remains hidden beneath the surface, there's more to

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30:38

Are You Winning?

Built To Grow Fitness Business ·

2023/09/19

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.It wasn't just his gym. Across the board, July posed challenges for many gym owners. Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.Here's the twist: for three out of the four

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24:44

Are Your Coaches Putting You At Risk?

Built To Grow Fitness Business ·

2023/09/14

Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim recently spoke with.Those young men stepped into a gym model that, on the surface, seems efficient but has some lurking pitfalls. It is a personal training gym, which also functions as a big box. They offer a variety of training formats, from one-on-one sessions to team training and semi-private

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25:46

Are Lockdowns Coming Back?

Built To Grow Fitness Business ·

2023/09/12

According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it.Thinking back to the first round of COVID, a lot of the stuff they told us to do just didn't pan out the way they said it would - masks, vaccines, closing up shops… but then places like Walmart kept going like nothing happened. That seemed quite unfair, especially for the gym owners. And it's pretty clear that people in power like telling us what to do. So, how are

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36:49

Profit First for MicroGyms w/ John Briggs

Built To Grow Fitness Business ·

2023/09/07

Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" book, subtitled "The New Workday Standard of Creating More by Working Less."John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor real estate investors, dentists, and landscape professionals. At this point, there are more than 10

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25:06

How to Optimize Your Gym’s Weak Points and Boost...

Built To Grow Fitness Business ·

2023/09/05

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. Essentially, that's throwing the baby out with the bathwater.Why

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12:54

Two Types of Clients

Built To Grow Fitness Business ·

2023/08/31

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele.For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts.However, they got only 15 sign-ups for this cost-free event, leading them to

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17:31

SOP - The Boring Thing You Need to Do

Built To Grow Fitness Business ·

2023/08/29

The topic of this episode is something most gym owners try to avoid - standard operating procedures.Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’re pure magic. Here’s why… Instead of viewing SOPs as a boring chore, think of them as a golden ticket to escape your everyday grind, especially when every moment of your day feels packed. To step away from the grind, you need to train others to do what you do. And for that? You need an SOP, a detailed

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10:46

Don't 'Just Do It’

Built To Grow Fitness Business ·

2023/08/24

Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.)All these offerings come at a low price of $99 a month for unlimited workouts. This move

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25:05

7 Steps To Switch To Semi-Private Training

Built To Grow Fitness Business ·

2023/08/22

The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’Firstly, it's important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach.One of its greatest advantages is that it's a simpler and

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24:44

How Employees Make Money

Built To Grow Fitness Business ·

2023/08/17

In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.However, this overlooks a fundamental aspect of business and value creation. While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more

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23:03

Your Exit Strategy

Built To Grow Fitness Business ·

2023/08/15

Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.This hands-on approach

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701 results

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