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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

34:23

Dangerous Beeps: An Interview With Michael Schutz -...

Audio Branding ·

2022/01/19

“Ultimately the sound is almost irrelevant to the musical experience, with the important caveat that what matters about the sound is the psychological process it triggers in the mind of the listener. So it obviously plays an important role there, but what really matters is how it's being perceived and how it's being heard. So if there's something like a gesture that can change the perception, then you have changed the music, because music is something that really exists only in the mind of the

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38:13

The Voice of Tomorrow: An Interview With Dr. Ahmed...

Audio Branding ·

2022/01/12

“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say 'can you record a one-minute video,' they would do it – I'm sure they would all do it – but it would be heavier. The lighting has to be good, you cannot have a bad hair day, and so on, whereas in voice you just need to make sure that your voice is okay.” -- Dr. Ahmed BouzidIn this episode, we continue my interview with Dr. Ahmed Bouzid, renowned speech

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36:41

The Voice of Tomorrow: An Interview With Dr. Ahmed...

Audio Branding ·

2022/01/05

“I would say that the core driver has always been trying to enable more folks to engage, more people to be able to express themselves. So when I go back and look at all the things in my life, that seems to be the theme." -- Dr. Ahmed BouzidThis episode's guest is the founder and CEO of Witlingo, a McLean, Virginia-based company that builds tools for publishing sonic experiences, from Alexa Skills, Google Actions, and Bixby Capsules to Microcasts and social audio products and solutions. Before

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35:33

Musical Logos: An interview with Rajeev Raja - Part 2

Audio Branding ·

2021/12/29

“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don't judge it. You don't question the intentions of an artist. You just love the piece of music.” -- Rajeev RajaThis week we continue my interview with musician, soundsmith, and BrandMusiq founder Rajeev Raja as we talk about no-contact business branding, sonic branding in the retail market, and the challenge of bringing the nuance

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38:40

Musical Logos: An interview with Rajeev Raja - Part 1

Audio Branding ·

2021/12/22

“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we are multidimensional, and brands also need to express themselves in different ways depending on the environment that they are in.” -- Rajeev RajaThis episode's guest is the former National Creative

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32:37

Being More Human: An Interview With Graham Brown -...

Audio Branding ·

2021/12/15

“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people." -- Graham BrownThis week my interview with Graham Brown continues as we discuss machine learning, podcasting, and finding your ideal listener.Artificial VoicesThe second part of our interview begins with a deeper

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34:11

Being More Human: An Interview With Graham Brown -...

Audio Branding ·

2021/12/08

“If you've grown up not wanting to make mistakes because that was beaten out of you in the system, or if you've grown up trying to be perfect in your appearance, all of that is tough. Now you have to go onto a podcast and you have to be human, which is not easy.” -- Graham BrownMy next guest is the founder of Pikkal & Company, an award-winning, AI-powered, data-driven business-to-business podcast agency in Singapore, and The Podcast Accelerator, a mastermind of thought leadership podcast hosts

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30:43

Listen and Breathe: An Interview With John Watkis -...

Audio Branding ·

2021/12/01

"Your breathing is the key to calming yourself down because you can lower your heart rate and calm yourself by the proper breathing techniques. And so we call this diaphragmatic breathing, and anyone in theater arts and anyone who sings will do this type of breathing. It's also used in yoga and mindfulness, where you take that deep breath, imagining that you have a balloon inside your stomach, and as you breathe in the balloon expands. You hold it for a few seconds and you exhale slowly, and that

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25:23

Listen and Breathe: An Interview With John Watkis -...

Audio Branding ·

2021/11/24

“And we see it, we automatically know and can even tell when someone is reading something that is written. We're like, 'ah, they're reading.' And it's usually not their fault: it's that they're reading something that was written to be read by the eye, not for sound.”John WatkisThis episode's guest knows a thing or two about public speaking and connecting with an audience: he's a high-stakes performance coach, a professional speaker, and the author of Speaking Notes: The Eight Essential Elements to

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32:53

Exposing Marketing Misconceptions: An Interview With...

Audio Branding ·

2021/11/17

*Please be advised - there is some strong language at the end of this episode.*“Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, then you can’t argue with that: it’s good. But what they’ve found is that even if someone is really positive on Facebook, it’s also psychologically harmful.”Austin FrankeThis episode’s

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30:07

Exposing Marketing Misconceptions: An interview with...

Audio Branding ·

2021/11/10

“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.”Austin FrankeThis week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a brand design and advertising consultant, he helps brands construct and establish memory structures in their customer’s brains over time. As a mission consultant, he leverages

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07:34

The Power of Podcasting

Audio Branding ·

2021/11/03

It's hard to believe it's been almost two years since the very first episode of Audio Branding. We've featured over forty exciting guests since the show started and talked about everything from audio branding (imagine that) and healing harmonies to machine learning and the sounds of the planets and stars. In this episode, we'll take a look at podcasting itself and some of the tools I use for my show that might be helpful to anyone thinking of starting their own podcast.Just so you know, some of the

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24:49

Audible Equity: An Interview with Audio Branding...

Audio Branding ·

2021/10/27

“Brands and companies are going to have to be much more thoughtful about how they're approaching audio and how are they making people's lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of this is subconscious, but that's really where sound design and audio branding becomes increasingly valuable.” -- Shez MehraThis episode is part two of my interview with audio branding

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36:49

Audible Equity: An Interview with Audio Branding...

Audio Branding ·

2021/10/20

“If you're not thinking about sound and audio strategically and intentionally as it applies to every part of the mix in marketing, every touchpoint, every channel, every platform, then you're likely going to be doing yourself a disservice.” -- Shez MehraThis week’s guest is an award-winning creative entrepreneur, founder, advisor, and producer who specializes in building brand affinity through the strategic and intentional use of sound. Sounds like the perfect person to ask about audio branding,

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39:58

An Audio Retrospective - Celebrating 100 Episodes

Audio Branding ·

2021/10/13

Sound is a subject I’m very passionate about, and it’s more important than we think. When I started this podcast I wanted as many people as possible to know that their audio shouldn’t be an afterthought. But as I spoke with people about this topic, I learned that I had a lot to learn about it too. Every guest on this show has shared valuable information about how sound shapes us, and I’ve been fascinated by the depth of these conversations. I hope you have too.There’s a lot to unpack here, and the

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22:50

The Sound of Marketing: An Interview with Jeanna...

Audio Branding ·

2021/10/06

“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't."Jeanna IshamThis week’s episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna’s inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland.A

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24:47

The Sound of Marketing: An Interview with Jeanna...

Audio Branding ·

2021/09/29

“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.”Jeanna IshamThis episode's guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as

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26:33

Podcasting By Numbers: An Interview with Jeff Vidler...

Audio Branding ·

2021/09/22

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it's still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.”Jeff VidlerThis week’s the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and president of Signal Hill Insights, as we discuss smartphones, Clubhouse, the future of podcast growth and

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25:25

Podcasting By Numbers: An Interview with Jeff Vidler...

Audio Branding ·

2021/09/15

“It's a gift to listeners. If you make your podcast a gift to listeners, they'll appreciate the fact that you gave them that gift and they'll remember you for that and they'll think better of you for that as a brand.”Jeff VidlerThis week's guest has remained at the forefront of changing audio landscape. From his start as a radio station manager and program director, he's spent more than twenty-five years in research, sharing his passion for audio with North America’s major broadcast companies. More

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28:45

Healing Tones & Audio Therapy: An Interview with...

Audio Branding ·

2021/09/08

“I came into the world listening. Other people came in noticing, visually, or touching things, tactically, which is why there are sculptors and visual artists, and some of us were just innately oriented toward the sound of the world.”- Michael JolyThis week is the second half of my interview with Michael Joly, founder of solu® and maker of the n.o.w. Tone Therapy™ device, where we talk about microphones, share tips for improving your sound recordings on a budget and look at the future of sound

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