x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

24:49

Audible Equity: An Interview with Audio Branding...

Audio Branding ·

2021/10/27

“Brands and companies are going to have to be much more thoughtful about how they're approaching audio and how are they making people's lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of this is subconscious, but that's really where sound design and audio branding becomes increasingly valuable.” -- Shez MehraThis episode is part two of my interview with audio branding

en

36:49

Audible Equity: An Interview with Audio Branding...

Audio Branding ·

2021/10/20

“If you're not thinking about sound and audio strategically and intentionally as it applies to every part of the mix in marketing, every touchpoint, every channel, every platform, then you're likely going to be doing yourself a disservice.” -- Shez MehraThis week’s guest is an award-winning creative entrepreneur, founder, advisor, and producer who specializes in building brand affinity through the strategic and intentional use of sound. Sounds like the perfect person to ask about audio branding,

en

39:58

An Audio Retrospective - Celebrating 100 Episodes

Audio Branding ·

2021/10/13

Sound is a subject I’m very passionate about, and it’s more important than we think. When I started this podcast I wanted as many people as possible to know that their audio shouldn’t be an afterthought. But as I spoke with people about this topic, I learned that I had a lot to learn about it too. Every guest on this show has shared valuable information about how sound shapes us, and I’ve been fascinated by the depth of these conversations. I hope you have too.There’s a lot to unpack here, and the

en

22:50

The Sound of Marketing: An Interview with Jeanna...

Audio Branding ·

2021/10/06

“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't."Jeanna IshamThis week’s episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna’s inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland.A

en

24:47

The Sound of Marketing: An Interview with Jeanna...

Audio Branding ·

2021/09/29

“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.”Jeanna IshamThis episode's guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as

en

26:33

Podcasting By Numbers: An Interview with Jeff Vidler...

Audio Branding ·

2021/09/22

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it's still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.”Jeff VidlerThis week’s the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and president of Signal Hill Insights, as we discuss smartphones, Clubhouse, the future of podcast growth and

en

25:25

Podcasting By Numbers: An Interview with Jeff Vidler...

Audio Branding ·

2021/09/15

“It's a gift to listeners. If you make your podcast a gift to listeners, they'll appreciate the fact that you gave them that gift and they'll remember you for that and they'll think better of you for that as a brand.”Jeff VidlerThis week's guest has remained at the forefront of changing audio landscape. From his start as a radio station manager and program director, he's spent more than twenty-five years in research, sharing his passion for audio with North America’s major broadcast companies. More

en

28:45

Healing Tones & Audio Therapy: An Interview with...

Audio Branding ·

2021/09/08

“I came into the world listening. Other people came in noticing, visually, or touching things, tactically, which is why there are sculptors and visual artists, and some of us were just innately oriented toward the sound of the world.”- Michael JolyThis week is the second half of my interview with Michael Joly, founder of solu® and maker of the n.o.w. Tone Therapy™ device, where we talk about microphones, share tips for improving your sound recordings on a budget and look at the future of sound

en

42:26

Healing Tones & Audio Therapy: An Interview with...

Audio Branding ·

2021/09/01

"In tone therapy, we've created a space which is both safe and intriguing so we can solve some of the discomfort problem with mindfulness meditation and we can also solve some of the boredom aspects of it."- Michael JolyThis episode’s guest is the founder of solu®, maker of n.o.w. Tone Therapy™, a sound meditation device. Before solu®, he designed a range of professional and consumer audio products for motion picture sound, home theater, and recording studio use. He has a background as a musician,

en

37:11

Interview with Producer, Randall Libero - Part 2

Audio Branding ·

2021/08/25

“Producers are people who are interested in developing and creating new ideas that expand human awareness and human consciousness.”Randall LiberoThis week is part two of my interview with online media authority Randall Libero. He's an executive producer of VoiceAmerica as well as co-producer of the new dramatic podcast "Marilyn: Behind the Icon.," and we'll be talking about myths, movies and the future of audio storytelling.The Power of the ImageWe begin the second half of the interview with a

en

32:50

Interview with Producer, Randall Libero - Part 1

Audio Branding ·

2021/08/18

“All throughout this, in the background, it's been, for me, a study about the effect of media on human consciousness.” Randall LiberoWhen it comes to creating a brand and being known as an authority in your field, podcasting truly is thenew frontier. This week's guest is on the forefront of that frontier, particularly audio drama: he's a producer, online media authority, speaker, and radio and TV host who's been creating original productions for network and independent television, broadcast news,

en

05:28

Music of the Spheres

Audio Branding ·

2021/08/11

“In space, no one can hear you scream.” At least not according to a certain famous movie tagline, and for the most part, it’s absolutely right. Sound as we know it travels as vibrating waves through matter, and there just isn’t enough of it in the vacuum of space to carry sound. But that doesn’t mean space is really silent. Ancient scholars believed in the “Musica Universalis” or the “music of the spheres,” a universal harmony created by the movements of the planets and stars that, though inaudible

en

29:14

Interview with #VoiceFirst Influencer, Physician,...

Audio Branding ·

2021/08/04

“The convenience and service AI Voice will afford is part of the power of this system.”Dr. Teri FisherAI Vocal Biomarkers“When you take a digital photograph, in addition to getting the image, there’s data that’s captured by the camera.” He compares the digital photograph information to the type of data you can get from hearing a voice. Besides the actual words, you can also clue in to mood, context, tone and other elements that give vocal information to the receiver. You can quantify this

en

28:15

Interview with #VoiceFirst Influencer, Physician,...

Audio Branding ·

2021/07/28

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice.Settle back with your drink of choice and find out what the future of AI has to bring us!What The Voice Den Event is All AboutDr. Fisher has put together an online event with the idea of creating

en

25:05

Audio Essentials with Filmmaker Kevin Elliot - Part 2

Audio Branding ·

2021/07/21

Matching Audio to Your BrandWhen Kevin’s company begins a brand project, they start from the perspective of the first sound that will strike an audience’s mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.He prides himself on grabbing people's hearts and drawing them in emotionally to the soundtrack and

en

20:03

Audio Essentials with Filmmaker Kevin Elliot - Part 1

Audio Branding ·

2021/07/14

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”Kevin ElliotFilmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he's also a college professor, teaching public

en

05:26

Singing Blobs and Electric Melodies

Audio Branding ·

2021/07/07

Machine learning has helped shape just about every aspect of our digital lives, whether it’s deciding which Netflix show or YouTube video to recommend to us or even teaching cars to drive themselves. One of the most innovative uses for machine learning, however, is in creating music. Just recently Google released Blob Opera, a machine learning tool by David Li that “pays tribute to and explores the original musical instrument: the voice.” There’s a link below for you to try it out for yourself: all

en

34:01

Interview with Vocal Coach for Singers & Speakers,...

Audio Branding ·

2021/06/30

In the first part of my interview with Julia Langley, we discussed everything from how she’s transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound.I can’t wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us.We discuss:How tone is perceived by an audience (in general)The importance of projection and annunciationBringing in dynamics to

en

34:13

Interview with Vocal Coach for Singers & Speakers,...

Audio Branding ·

2021/06/23

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it’s her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she’s taken from it. I love how many actionable tips there are in this episode and I’m sure you’ll be able to find something to relate to your own

en

05:21

Positive Vibes Only

Audio Branding ·

2021/06/16

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just

en

323 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College