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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

11:19

Reviving Business Boredom

Keep What You Earn ·

2024/01/18

Is your business lacking excitement? Occasionally, you might find yourself back in the grind, dreading Mondays as if you're just working a job. It's not uncommon for even highly accomplished entrepreneurs to voice their boredom and discontent with their thriving businesses simply because they're feeling uninspired. In this episode, I delve into my insights on business boredom and offer strategies to reduce distractions. What you'll hear in this episode: [1:51] What's causing your business to

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26:18

Tools to Unlock 10X Growth in Your Business with Jim...

Keep What You Earn ·

2024/01/17

Today we are sitting down with the incredibly knowledgeable Jim Emerich, founder of Backbone CFO. From accidental guru to virtual financial maestro, Jim has carved a niche in helping businesses achieve exponential growth. Do you struggle with cash flow forecasting? Are the financial complexities of growth leaving you overwhelmed? Well, Jim's got the tools and insights that could unlock a 10X revolution in your business. And if you've ever considered the fractional CFO world, Jim’s personal journey

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23:34

Secrets to Find a Stellar CFO with Jim Emerich

Keep What You Earn ·

2024/01/16

In this episode of "Keep What You Earn," Shannon is joined by Jim Emerich, CEO of Backbone CFO, as they delve into the secrets to finding a stellar CFO for your business. They discuss the importance of hiring a CFO at the right time, the qualities to look for in a fractional CFO, and the value of having a strong professional network to support your business growth. Jim shares practical tips for evaluating and connecting with the right financial professionals. This episode offers actionable insights

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10:40

How to Build Trust with Your Customers

Keep What You Earn ·

2024/01/15

In this episode of Keep What You Earn, Shannon dives into the crucial elements of building trust with your customers. She breaks down the commonly known "know, like, trust" concept and introduces her own equation for trust: relationship plus reliability. Shannon emphasizes the importance of not just being likable, but also consistently demonstrating commitment and reliability to earn the trust of your audience. Drawing from her own experiences and interactions with clients, she illustrates how

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14:45

3 Reasons to Separate Your Business Money from Personal

Keep What You Earn ·

2024/01/12

In this episode, Shannon delves into the crucial topic of separating business and personal finances. With her expert insight, she explores three concrete reasons why it's essential to maintain this division. From the impact on tax organization and IRS audits to potential legal ramifications, Shannon provides valuable advice on the far-reaching benefits of this practice for business owners. What you'll hear in this episode: 05:06 IRS agents expect honesty and organization. Trust matters. 09:17

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34:12

Investing in Your Image with Tannya Bernadette

Keep What You Earn ·

2024/01/11

Prepare to journey through the world of fashion psychology, as we discuss the challenge of standing out and the empowerment in fashion individuality. We'll discuss staples for any entrepreneur's wardrobe and why it's essential for business owners to present themselves confidently. Tannya will share tips on how to rediscover your style and elevate your professional appearance, all while ensuring comfort and authenticity. She'll also touch on the societal stigmas of investing in fashion and how to

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20:09

Everything You Need to Know About Sending and...

Keep What You Earn ·

2024/01/10

Welcome to episode 470 of Keep What You Earn, the podcast where we break down complex financial concepts for entrepreneurs. In this episode, Shannon shares the ins and outs of 1099s. She covers everything from who needs to file them and who needs to receive them, to what to do if you receive a 1099 from a customer. Whether you're a seasoned business owner or just starting out, this episode has everything you need to know about handling 1099s, just in time for the upcoming deadline. So, get ready to

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32:21

Why Sales is a Wealth-building Tool with Ro Shah

Keep What You Earn ·

2024/01/09

In today's can't-miss episode, we've got an exceptional conversation lined up with our esteemed guest, Ro Shah. Today, we're unlocking the secrets of sales as a wealth-building tool and why mastering it is non-negotiable for your business's growth. Ro, known for her expertise in coaching women in the financial industry, will share her insights into how overcoming the fear of selling and choosing mentorship are key to professional development and success. We'll delve into the deep end of why

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16:42

Maximizing Finances: Tax & Accounting Synergy

Keep What You Earn ·

2024/01/08

Today, Shannon discusses the importance of having a strong collaboration between tax and accounting professionals in order to maximize finances. She explains the distinctions between tax professionals and accountants, emphasizing the need for bookkeeping and financial statements to be properly managed and shared with the tax pro. Shannon highlights the value of consistent financial updates throughout the year, likening it to regular weigh-ins for a successful weight loss program. She explores the

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18:48

How to Play in the Gray When it Comes to Your Taxes

Keep What You Earn ·

2024/01/05

Today I'll be diving into the world of playing in the gray areas of tax codes. I'll be sharing some valuable insights on how to navigate potential gray areas in taxes, along with offering examples and advice on making a solid business case for deductions. Throughout the episode, I'll provide practical strategies for entrepreneurs looking to maximize tax advantages while staying compliant. Tune in to learn how to equip yourself with the right tools to minimize risk and ensure a successful financial

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42:28

Integrating AI Into Your Team and Processes with Mike...

Keep What You Earn ·

2024/01/04

Today, we're diving in with the innovative Mike Abramowitz. Prepare to be inspired as Mike walks us through his own transformation, embracing AI for unprecedented time and financial freedom. We'll learn creative AI uses, such as crafting customized grocery lists, and dissect the 10-80-10 approach that's reshaping task delegation. As we navigate the potential of AI in simplifying and enhancing business operations, Mike will share insights on how these technologies have fueled his financial

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19:23

Minimizing Tax Season Anxiety with Three Simple Steps

Keep What You Earn ·

2024/01/03

Navigating tax season may not be the highlight of your year, but fear not! In this episode, I unveil three invaluable tips that can transform this mundane task into a stress-free experience. Brace yourself for a spoiler – it's not about burdening yourself with additional tasks; rather, it's about smart strategies that alleviate the pressure without adding more to your plate. What you'll hear in this episode: 03:33 Outsourcing bookkeeping can save you time. 07:38 Start now, don't wait, organize tax

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38:20

Keeping Your Customers to Drive Growth with Ali Cudby

Keep What You Earn ·

2024/01/02

Join us as Ali illuminates the essential strategies for keeping your customers loyal and driving business growth. Discover why nurturing customer relationships extends well beyond the initial sale and learn how truly understanding your customer base can lead to unparalleled success. From tackling the misconceptions of the "customer is always right" philosophy to defining and engaging with your most loyal customer segments, this episode will challenge you to think differently about sales and

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12:18

How to Set a Pattern of Success for 2024

Keep What You Earn ·

2024/01/01

Hey there, on today's episode of Keep What You Earn, I'm excited to unpack how to set up for a successful 2024. I'll be diving into four key strategies to help you achieve your goals, from committing to your priorities and holding yourself accountable, to surrounding yourself with the right people and influences. Join me as we explore how to cultivate authentic relationships, seek valuable support, and navigate the confusing world of accounting and tax. Let's set a pattern of success for the year

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14:55

How to Stop Feeling Unprepared For Tax Time

Keep What You Earn ·

2023/12/29

Today I’m diving into the crucial steps entrepreneurs can take to eliminate tax season stress. As a CPA and business owner, I’m sharing practical tips to ensure a smoother tax preparation process. From the importance of proper bookkeeping to setting clear expectations with your accountant, these insights offer valuable guidance for business owners. You will also find a valuable tool for organizing tax documents and learn the benefits of proactive communication with your accountant. What you'll

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28:04

How to Use HSAs to Save on Taxes with Austin Preece

Keep What You Earn ·

2023/12/28

Welcome to another exciting episode of Keep What You Earn! Today, I am bringing you all the insider insights into Health Savings Accounts (HSAs) and how they can be a game-changer for saving on taxes. Joining me is none other than Austin Preece, a certified financial planner and enrolled agent, who's here to share his wealth of knowledge on all things HSAs. In this episode, Austin and I get down to the brass tacks of HSAs, including their benefits, who qualifies for them, the opportunities for

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10:25

Why Just Bumping Up Prices Doesn't Cut It

Keep What You Earn ·

2023/12/27

Ever been told you should charge more? Yeah, we all have! The pressure to hike up prices for better revenue is real. But guess what? It's not always the magic fix. In this episode, I dive into why there's more to boosting your income than just jacking up prices and spill the beans on ways to tweak your revenue game for the long haul. What you'll hear in this episode: [1:13] How can I bolster my profit margins when they're not holding up? What steps should I take? [05:33]

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15:55

2023 in Reflection

Keep What You Earn ·

2023/12/26

Today we're taking a look back at 2023, and setting the stage for 2024. I’m reflecting on the milestones and challenges of the past year, giving a shout-out to the amazing team behind the podcast and their successes, such as securing the Keep What You Earn trademark and expanding into a dedicated team. I am also sharing my personal theme for the year, "ownership," and revealing the new focus for 2024: "simplify." This episode is packed with insights and a call to action for listeners to share their

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16:56

How to Create More Accurate Forecasts

Keep What You Earn ·

2023/12/22

In this episode I dive into the world of forecasting, outlining the differences between cash flow forecasts, budgets, and projections. I’m sharing valuable insights on creating more accurate forecasts, and emphasizing the importance of being directionally correct rather than perfect. I am also discussing the significance of considering sales pipelines, anticipating revenue, and factoring in personal cash flow needs when preparing business forecasts. So, get ready to gain practical wisdom and

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43:28

Why Financial Independence Seems Impossible for Women...

Keep What You Earn ·

2023/12/21

In this empowering episode, I am joined by the remarkable Millen Livis, a holistic financial independence mentor with an inspiring story of overcoming adversity. Together, we unpack the often daunting challenge of financial independence, dissecting the mental blocks and subconscious barriers that hinder financial success. As we champion the goal of living life on our own terms, free from the worries of cost, this episode promises to leave listeners with practical strategies,

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