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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

01:02:11

Higher Dose - Helping YOU Get High Naturally

The Story of a Brand Show ·

2023/05/16

This episode is brought to you by Sendlane. Lauren says, “we built rituals around our wellness tech to really amplify the benefits of the wellness tech and create an amazing experience for people at home that they want to do over and over again because the more you do it, the more benefits you're gonna get, the better you're gonna feel.” Today, we interview Lauren Berlingeri, Co-Founder of Higher Dose. Higher Dose cultivates the hottest at-home wellness tools using nature-inspired technologies

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01:13:28

Before - Meet Men's Health Best Toothpaste - 2023...

The Story of a Brand Show ·

2023/05/16

This episode is brought to you by Sendlane. Steve and Jamie say, “Your mouth health is directly connected to your gut and mind health. Especially your gut. You have people spending a ton of money on probiotics and if they're not taking care of their mouth health, they could be completely out of balance.” Today, we interview Steve Thorp and Jamie Collins, Co-Founders of Before. Before is a custom dentist-approved formula made with clean ingredients and packaged in a 100% recyclable plant-based

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01:04:43

True Classic - Giving Their Customers Confidence

The Story of a Brand Show ·

2023/05/09

This episode is brought to you by Sendlane. Ryan says, “Care more about humans. And as much as you think, you care. It's not even close to where you should be. That's what I would say. I think everyone needs to take a very long look at what they're in business for. If you're in business for profits and cash, then you'll never gonna realize the profits and cash that you actually want, because you're just gonna be thinking about yourself.” Today, we interview Ryan Bartlett, Co-Founder & CEO of

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56:35

Veracity Selfcare - Healthy, Balanced Life on the...

The Story of a Brand Show ·

2023/05/09

This episode is brought to you by Sendlane. Allie says, “we're exposed to we're exposed to 85,000 chemicals that disrupt our health and hormones. And this is not allowing your body to heal itself, take care of itself, and create this sort of homeostasis that is, a healthy, balanced life that you feel from the inside and see on the outside.” Today, we interview Allie Egan, Founder & CEO of Veracity Selfcare. Veracity creates a personal selfcare experience based on real data about your hormones

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54:21

Yais Thai - Bringing Bold Thai Flavors Right to Your...

The Story of a Brand Show ·

2023/05/05

This episode is brought to you by Sendlane. Leland says, “So the authenticity piece, obviously that's really core and central to our brand. One thing that I'm proud of myself and Sarah for doing and holding true to remaining authentic. Because, earlier on when we were trying to raise capital and got a lot of pushbacks on, is Thai a large enough section in the grocery store? Is the market large enough for that? And a lot of investors And other folks pushed us to try to, do something that was more

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01:03:00

BEAM, Be Amazing - Eat Up This Thing Called Life!

The Story of a Brand Show ·

2023/05/04

This episode is brought to you by Sendlane. Michael says, “We also have a nutritionist, a formula, a flavorist on staff that most brands don't have. And then the next layer is we get to manufacture the product. We control that process, so we have disclosure, we have control into all of that. There's no middleman. That allows us to make the top of the line product with no middleman, no surcharge, no upcharge. We're offering premium formulas, incredible flavors and experiences for market price.”

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01:03:05

Barefaced - Skincare Formulated for Results

The Story of a Brand Show ·

2023/05/04

This episode is brought to you by Sendlane. Jordan says, “My goal is to be evergreen. We use evidence backed research when we're doing any of our formulations. So we can offer someone a medical grade experience, kind of in-office consult, from the comfort of their own couch.” Today, we interview Jordan Harper, Found, CEO, and Nurse Practitioner of Barefaced. Barefaced® is a direct to consumer skincare brand dedicated to building relationships, confidence, and knowledge through healthy,

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01:00:05

Droplette - Improving Your Skin from Within

The Story of a Brand Show ·

2023/04/30

This episode is brought to you by Sendlane. Madhavi says, “we've started trying to design products where you see the result very quickly after one use.Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because you're delighted by the results.” Today, we interview Madhavi Gavini, CEO of Droplette. Droplette is a technology company revolutionizing the skincare industry with its breakthrough

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01:17:04

Rodeo - Consumers Don't Want a Subscription?

The Story of a Brand Show ·

2023/04/30

This episode is brought to you by Sendlane. Ben says, “the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume.” Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for

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01:15:14

Good Journey - Delicious Better-for-You Donuts

The Story of a Brand Show ·

2023/04/25

This episode is brought to you by Sendlane. Kristoffer says, “one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking. Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates

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50:32

Rare Circles - Turn Community Engagement into Revenue

The Story of a Brand Show ·

2023/04/25

This episode is brought to you by Sendlane. Ethan says, “Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into fitness, they could be into renovation. There's people that are passionate about it and want to talk about it. And so I would say it can be done in every single space. There are spaces

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01:08:06

Your Super - You Can Take Control of Your Health

The Story of a Brand Show ·

2023/04/25

This episode is brought to you by Sendlane. Michael says, “If you are eating more clean three to five days in a row, you're gonna feel a major difference. Three to five days, that's it. You don't have to do it for years and years. It’s obviously better. You're gonna feel better. Just doing it for three to five days, you're gonna feel a major difference. You're gonna feel lighter, you're gonna feel less bloated. You're gonna feel more clear, more productive, more energy. And that's what it is

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01:12:11

Tiege Hanley, Inc. - The Voice for Uncomplicated...

The Story of a Brand Show ·

2023/04/14

This episode is brought to you by Sendlane. Kelley says, “I was just astounded. What guy is educated enough about skincare to understand what these products are? There's nobody that I know in America that is in my sphere of friends or business people that would understand any of this, and I sure didn't. But big cosmetic companies really thought that they could market skincare to men how they market for women. And it just didn’t work out very well. That’s why Tiege has been so successful. Our

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01:01:11

Chelsea & Rachel Co. - An Agency Obsessed with...

The Story of a Brand Show ·

2023/04/14

This episode is brought to you by Sendlane. Chelsea says, “I think what we're seeing is everybody's looking at every area for ways to tighten their budget and their marketing dollars. And what is exciting about what's possible with D2C is you're still seeing this pushback into stores, but those that have invested well into D2C, realizes it influences the store purchase.” Today, we interview Chelsea Jones, Co-founder of Chelsea & Rachel Co. One of only five woman-owned Shopify-Plus Preferred

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01:01:59

Perky Plant - Filled with Good Food for Your Plant

The Story of a Brand Show ·

2023/04/14

This episode is brought to you by Sendlane. Liz says, “Perky plant is a hundred percent organic fertilizer in an easy-to-use shaker bottle for house plants. So picture your spice jars that are sitting in your kitchen right now but full of organic fertilizer for those house plants. You can just put it on your counter, put it on your shelf next to your plant, and it's a reminder to feed your plant and keep it healthy.” Today, we interview Liz Murphy, Co-founder & CEO of Perky Plant. Perky Plant is

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01:24:59

BROC SHOT - The Beauty & Wellness Product that Really...

The Story of a Brand Show ·

2023/04/08

This episode is brought to you by Sendlane. Gracia & Benjamin say, “from a skin perspective, most people think of skin as something that they should treat from a topical standpoint. Skin is our largest organ. Our gut is really the place where every single health practitioner, every human, everybody should focus first.” Today, we interview Gracia Walker and Benjamin Silver, Co-founders at BROC SHOT. BROC SHOT is a daily shot for beauty, body + brain powered by a certified broccoli sprout powder

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01:03:08

MUNICIPAL - A Community of Self-made, Unstoppable People

The Story of a Brand Show ·

2023/04/08

This episode is brought to you by Sendlane. Harry says, “I think the part about the company that really excites me is the things that we have done to provide resources and experiences for people to fulfill their full potential. We launched a mentoring program last year. Our goal is to personally one-on-one mentor, thousands of people, where we're providing them with one-on-one connection with outsiders, experts, mentors to help them overcome whatever’s getting in their way of achieving what they

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52:23

Another Tomorrow - The Next Evolution in Sustainable...

The Story of a Brand Show ·

2023/04/08

This episode is brought to you by Sendlane. Today, we interview Vanessa Barboni Hallik, Founder & CEO of Another Tomorrow. Another Tomorrow launched in January 2020 and are an end-to-end sustainable luxury ready-to-wear collection and platform. They have a transparency initiative that will ensure each of its products, particularly its articles of clothing, come with a tag equipped with a QR code. This QR code links customers to a product ID page that offers transparency on the history of the

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01:15:36

LIFEAID Beverage - The Entrepreneur's Guide to Mindset

The Story of a Brand Show ·

2023/03/30

This episode is brought to you by Sendlane. Aaron says, “My wife always reminds me that things always work out. I know that viscerally, I've lived that. I think as entrepreneurs, we get so deep in the weeds and the stress of the business and how many people are counting on us from our employees or investors, our customers that we forget that. It might have been Tony Robbins, that said everything always works out and if it hasn't worked out yet, it hasn't reached its full resolution. Life is not

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01:05:40

MachForty - Real-world Experience Not Theoretical Ideas

The Story of a Brand Show ·

2023/03/29

This episode is brought to you by Sendlane. Forest says, “...most of the agencies are just pretty bad. I hate to say that, but they are. You know, folks are spending way too much or they're getting someone way too junior or it's an agency that pretends to be good at everything, but they're really great at just one or two things. And so we're helping [our clients] kind of cut through all the clutter and make sure that they have the right stack.” Today, we interview Forest Bronzan and Scott

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1,363 results

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