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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

35:50

Episode 238 - Attention! with Rob Hatch

The Extraordinary Business Book Club ·

2020/10/05

"We are bombarded every single day by buzzes and dings and notifications... I wanted to help people find some simple ways to reclaim the power of their decisions instead of reacting all the time, to take a breath or to set up some simple rules and systems that they could use to make better decisions for their life, for their business." Rob Hatch had been training to write a book for nine years without knowing it, as he built up not only a loyal readership for his weekly newsletter (all now poised

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38:43

Episode 237 - People Stuff with Zoë Routh

The Extraordinary Business Book Club ·

2020/09/28

"Some days it feels like an emotional connection with the people who need to hear it. And those are good article days... it's a great pleasure when people write back saying, Oh, that just hit the mark for me today. That was exactly what I needed to hear. Did you write it just for me? And I'm like, No, I wrote it for me, but I'm glad it helps you." Zoë Routh has been writing all her life, but she still wrestles with imposter syndrome, titles, and days when it just feels like a chore. Luckily for us,

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33:19

Episode 236 - Unpacking stories with Shuhrat Ashurov

The Extraordinary Business Book Club ·

2020/09/21

The best business books include powerful stories that get across key points in a memorable, engaging way. What if we could make those stories accessible to more people, more easily? That's the vision that prompted Shuhrat Ashurov to create Storypack, a microlearning app that gives people in business access to a library of stories from business books and also encourages them to add their own. Shuhrat talks about how he personally recognised the power of story-based learning, the difficulty of

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37:51

Episode 235 - Misadventures with Gayle Mann and...

The Extraordinary Business Book Club ·

2020/09/14

'Failure can be quite a deceptive word... misadventures feels like a much more forgiving word that allows you to go off and try stuff.' Gayle Mann and Lucy-Rose Walker have supported thousands of entrepreneurs in their work with Entrepreneurial Spark and beyond, and if there's one thing they've learned it's that the reality of being an entrepreneur is very different from the version portrayed on social media. By encouraging entrepreneurs to share their misadventures and how they coped, they hope to

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36:13

Episode 234 - Being Less Zombie with Elvin Turner

The Extraordinary Business Book Club ·

2020/09/07

"Being open to the journey of innovation of your own book is really important..." Someone told Elvin Turner as he prepared to write his first book to expect two things: first, that he would have a ton of new ideas, and second, that as he forced those ideas onto the page, they would simplify, and simplify, and simplify. Turns out they were right, and Elvin revelled in the 'IP generator' that his book Be Less Zombie turned out to be. In this fascinating conversation we talk about zombie companies

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41:34

Episode 233 - Loving your imposter with Rita Clifton

The Extraordinary Business Book Club ·

2020/08/31

Imposter syndrome gets a bad rap, but it can be rocket fuel, says Rita Clifton. 'It's a drive, you know, go with it and use it.... you worry that you're not going to be good enough, and you stretch yourself. That's when you grow most.' As well as talking about her own extraordinary career, from a working-class family to Cambridge and then on to top roles at Saatchi & Saatchi, Interbrand and more, plus a portfolio of non-executive directorships for businesses and environmental groups, she talks about

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24:22

Episode 232 - Lessons from the Virtual Writing Retreat

The Extraordinary Business Book Club ·

2020/08/24

Q: What do you get when you throw together a bunch of people all working on different business writing projects into a 2-week virtual retreat? A: Lots, it turns out. If you're listening to this podcast you already know how valuable writing is for your business, but that doesn't mean it's easy. In this special episode, eight participants in the most recent Practical Inspiration Virtual Writing Retreat share what they learned over the two weeks. Discover why writing doesn't always look like writing,

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34:39

Episode 231 - The Writer's Process with Anne Janzer

The Extraordinary Business Book Club ·

2020/08/17

'Writing is a way of doing something physically while thinking deeply, it's a container for deep thought in your life. If you think about it that way, it's a really wonderful thing to make time for in your life.' Anne Janzer's mission is to 'help people spread important ideas by writing'. In this conversation we talk about why that matters and what it looks like in practice. What IS the process of writing? Spoiler alert: it starts long before the actual writing. Inspiring, energising and

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37:17

Episode 230 - The Best Bits: The Journey of Writing

The Extraordinary Business Book Club ·

2020/08/10

Yes it's a cliché that writing is a journey, but that's because it's TRUE. In this week's Best Bits episode I look back over the last few conversations in The Extraordinary Business Book Club and highlight the ways in which my guests have been shaped and changed, and moved forwards in their lives, by the experience of writing their books. Do you recognise any of these? Tom Cheesewright on how working with an editor turned his whole message on its head Rob Law on how an editor spotted the pivotal

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41:13

Episode 229 - Authors and events with Sasha Frieze

The Extraordinary Business Book Club ·

2020/08/03

How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you're an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for speakers and authors in this new world. From how (and when) to pitch for a speaking gig to smart tips for selling your book when you can't sit and sign it at the back of the room, this is every author's

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42:37

Episode 228 - Busy@Home with Tony Crabbe

The Extraordinary Business Book Club ·

2020/07/27

In a pandemic, we discover that we can do things we’d never imaged we could. Companies that have told staff for years that they can’t work at home have discovered that in fact they can, Tony Crabbe discovered that he could write a whole book in 16 days, and Hachette discovered that they could publish a book three weeks after it was delivered. In this week’s conversation Tony reflects on what he (and his family) discovered about working at that intensity, and shares some of the insights from the book

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38:48

Episode 227 - Mission: To Manage with Marianne Page

The Extraordinary Business Book Club ·

2020/07/20

'Systems transform lives.' After discovering the power of systems and processes in her career with McDonalds, Marianne Page now spends her time teaching small business owners that life-changing systems and processes aren't just for big companies. We also talk about the joy of management, the power of the deadline, and the smart way to write a book...

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37:33

Episode 226 - Relationships at work with Richard Fox

The Extraordinary Business Book Club ·

2020/07/13

'It's part of building a physical legacy. The work that I do now, working with people all the time, you are aware of the changes that people make in their lives, but I've also been rather envious of this friend of mine who's an architect and he was showing the portfolio of all the buildings that he's been designing; you know, to write a book is, is part of a legacy, not only for your children, but for people over the next 10, 15 years. And of course I'll be adding to that legacy with all the stuff

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36:20

Episode 225 - Leader with Katy Granville-Chapman and...

The Extraordinary Business Book Club ·

2020/07/06

"Leaders... really can bring a lot of joy into people's lives. They can uplift them, they can inspire them, they can help them connect to their purpose, they can support them, they can provide them compassion. That’s what we really care about, and the more leaders who choose to do that, because it's got massive performance benefits as well as being intrinsically a wonderful thing, the better." It's no exaggeration to say that leadership is life-changing, either for good or ill. Between them Katy

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32:50

Episode 224 - 65 Roses and a Trunki with Rob Law

The Extraordinary Business Book Club ·

2020/06/29

"When faced with personal challenges and business challenges, it's going to take a lot of energy to overcome them. So why not use that energy wisely and focus on the things you can influence and forget about the stuff you can't?" Rob Law, aka Trunki Daddy, has faced more personal and business challenges than most. In this conversation he talks about living with cystic fibrosis (or '65 roses', as children often put it), his extraordinary journey as an entrepreneur, and the power of writing as a way

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42:44

Episode 223 - Smoke and Mirrors with Gemma Milne

The Extraordinary Business Book Club ·

2020/06/22

'Writing the book was one of the hardest things I've ever done in my life... There's no quick fix. Everybody finds it hard. What differentiates people who have written books from those that haven't is the ones who wrote the books dealt with the fact that it was really hard.' Gemma Milne has come at hype from all sides in a career spanning advertising, sales, science journalism and investment, so she's well qualified to dissect it and help us understand what's really going on under the

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31:06

Episode 222 - Future-Proofed with Tom Cheesewright

The Extraordinary Business Book Club ·

2020/06/15

Tom Cheesewright spends his life gazing into the future to help businesses identify and respond to trends and technology, but his advice for writers is rooted in the here and now. A fascinating conversation taking in principles for business survival in a fast-changing world along with super-practical tips for writing - and editing - effectively. Plus a great tip for writers that is much more fun than most!

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34:03

Episode 221 - Writing like a journalist with Rachel...

The Extraordinary Business Book Club ·

2020/06/08

'Ask yourself continually: is this boring me?... Because if you're bored writing it, there is no chance that anybody is going to want to read it.' Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable curiosity. Both, it turns out, are useful when it comes to writing readable business books. Fast, funny and fearless, this is a masterclass in cutting through the 'showy-off wibble'

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38:58

Episode 220 - The Best Bits: Whole Self Writing

The Extraordinary Business Book Club ·

2020/06/01

One of the great privileges of hosting this podcast is the way that so many extraordinary business book authors are willing to share the vulnerable stuff - especially the fear and uncertainty around writing - with me, I hope you find it helpful too. In this week's episode, I look back over the last few weeks and draw together examples of authors demonstrating 'whole self' writing: bringing their flaws, anxieties, strengths, superpowers, and unique ways of Getting Stuff Done to the work of writing a

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32:08

Episode 219 - Jigsaw writing with Patrick Dunne

The Extraordinary Business Book Club ·

2020/05/25

'I decided not to do research, then write, then polish, but to have a big jigsaw approach, and do each day what I felt like doing. So if I felt like doing a bit of research, I would, if I felt actually I've got some stuff in my mind. I want to get down then I'd write and if I just fancied sort of finishing, polishing, I'd do a bit of that.' Patrick Dunne fell into writing books by accident. The main reason he agreed to write one in the first place back in 1997 was because he knew his Mum would be so

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