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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

33:20

Start the Week: Labor's media law reform promise;...

Unmade: media and marketing analysis ·

2022/05/02

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media law becomes an election battleground* Will the public pay for ad-supported Netflix?* Making sense of Telstra’s $50m Fetch deal* News Corp buys into Stockhead* Why WPP merged Mediacom and Essence, and the Accenture Interactive global rebrandAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here. Today’s episode

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50:47

Media Unmade - Chapter 26: Deus Ex Machina (and an...

Unmade: media and marketing analysis ·

2022/04/27

Today’s edition features the final extract from the audio edition of my book, Media Unmade.In today’s chapter, we reach the end of the 12-year decade covered in the book.Via the News Media Bargaining Code, the government institutes a shakedown of the digital behemoths. Google twigs quickly, finding ways to hand over cash to Australia’s big publishers. Facebook is slower on the uptake before boss Mark Zuckerberg eventually does a deal with treasurer Josh Frydenberg.And in North Sydney, Nine gets

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28:58

Start the Week: SCA hunts for next CEO; Musk seizes...

Unmade: media and marketing analysis ·

2022/04/26

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* SCA calls in headhunters for Grant Blackley’s successor* Twitter board agrees to sell to Elon Musk* CarExpert takes the war to its rivals* Netflix had a bad week; CNN+ had a worse one* WPP’s giant e-commerce playToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think at letters@unmade.mediaFurther

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28:21

Media Unmade - Chapter 25: Friday The Thirteenth

Unmade: media and marketing analysis ·

2022/04/20

Welcome to the latest Unmade podcast. Today’s edition features the penultimate extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, we reach 2020. It was shaping up to be a typical year for the media, with the Olympics set to boost ad spend, but media bosses complaining they were still having to scrap for every dollar.And then, on Friday 13 March, Covid upended everything. The Melbourne Grand Prix was

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18:41

Start the Week: AFL up for grabs; Who will win the...

Unmade: media and marketing analysis ·

2022/04/18

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* AFL kicks off rights battle;* The post-Easter TV ratings war starts early;* Is Elon Musk serious about owning Twitter?Today’s episode features Unmade’s Tim Burrowes in the UK, and friend-of-the-podcast Abe Udy in Australia. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* SMH / The Age: AFL open to alternatives as McLachlan targets one last

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32:56

Media Unmade - Chapter 24: Fake News

Unmade: media and marketing analysis ·

2022/04/13

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, I examine the period when the negative impact on democracy of social media platforms becomes impossible to ignore. The Cambridge Analytics scandal demonstrates Facebook’s carelessness with user data, while Brexit and the election of Donald Trump prove to be propelled by

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36:15

Start the Week: Foxtel IPO is dead; Sack SCA bosses...

Unmade: media and marketing analysis ·

2022/04/10

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* All the latest TV developments: Foxtel IPO is pulled; UK government prepares to float Channel 4; NBCU Oz content rights up for grabs; Battle for the CTV homescreen;* What the six week election campaign means for the media;* Ray Hadley’s attack on SCA management* How WPP fell behindToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As

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28:31

Media Unmade - Chapter 23: Billionaire Elephants

Unmade: media and marketing analysis ·

2022/04/08

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, I explore the aftermath of the merger between Nine and Fairfax Media.The biggest loose end to tie up was what to to with the community newspapers division. Some of the country’s most celebrated regional newspapers - the likes of The Canberra Times, The Newcastle Herald, Illawarra

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30:53

How The Brag Media's 'centre of culture' strategy led...

Unmade: media and marketing analysis ·

2022/04/05

The guest on today’s edition of The Unmade podcast is Luke Girgis, CEO of The Brag Media, which has quickly become the dominant publisher in the Australian music industry.He talks to Unmade’s Tim Burrowes about how The Brag Media came about, why they eventually passed on buying Junkee, and how Variety will be the company’s bridgehead into the screen industry.Transcript:Tim Burrowes:Welcome to unmade. I'm Tim Burrowes. My guest today is Luke Girgis, the CEO of Brag Media. Luke, welcome along. Now the

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29:39

Start the Week: Now or never for the Foxtel float;...

Unmade: media and marketing analysis ·

2022/04/03

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Crunch time for Foxtel Group;* Sir Martin Sorrell’s audit problem;* Will Amazon be able to grab The Olympics?;* Clive Palmer’s big media spend;* How Drive to Survive revived Formula OneToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading (and viewing):*

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39:49

Media Unmade - Chapter 22: Polarising, Paying and...

Unmade: media and marketing analysis ·

2022/03/31

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, I explore the dramatic evolution of News Corp in Australia and around the world during the last decade.I analyse the insights offered by News Corp Australia’s executive chairman Michael Miller when I interviewed him on stage in 2018. It came at a point that the company was

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29:18

Start the Week: A merger for SWM and HT&E?; AAP's...

Unmade: media and marketing analysis ·

2022/03/27

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Why some of the shareholders of TV company Seven West Media and radio giant HT&E are open to a merger;* Gearing up for a big news week with the Budget, the Shane Warne memorial and perhaps an election called too;* AAP launches its own direct news offering;* Verdict on the new Qantas campaignToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d

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26:00

Media Unmade - Chapter 21: Taking sides

Unmade: media and marketing analysis ·

2022/03/24

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, I explore the ever worsening relationship cycle between the Coalition government and the ABC, as PM Scott Morrison and communications minister Paul Fletcher pursued regular confrontations, even after their pick of Ita Buttrose stepped up as chair.The chapter also recaps the

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26:14

Start the Week: A big exit from Nine; The ABC's...

Unmade: media and marketing analysis ·

2022/03/20

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Nine loses one of its top executives;* Government opens another front against the platforms;* The ABC’s Twitter problem;* The Oz’s new podcast projectToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* AFR: Lizzie Young to leave Nine for ad startup* SMH: Scale of ABC social

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20:24

Media Unmade - Chapter 20: Hard Stuff

Unmade: media and marketing analysis ·

2022/03/16

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, Nick Chan - the man who could have turned around the (mis)fortunes of Bauer Media in Australia - falls out with his German masters and abruptly walks away.His successor Paul Dykzeul sets about the cost cutting and “hard stuff” needed to get the company back on track before heading

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27:13

With a senior exec named as abuser, has adland's...

Unmade: media and marketing analysis ·

2022/03/13

In the latest edition of Unmade’s Start The Week podcast, Tim Burrowes and Damian Francis talk about developments in the world of media and marketing that broke over the weekend and this morning.Today’s episode deals with sexual harassment in the media and marketing industry. If you or someone you care about needs support, please contact 1800 RESPECT at 1800 737 732. In an emergency, call 000.Today’s topics:* The MD of one of Australia’s largest independent creative agencies is publicly named as a

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20:43

Media Unmade - Chapter 19: Home James

Unmade: media and marketing analysis ·

2022/03/08

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, we reach a moment of redemption for James Warburton as he returns to the media, and to his old home at Seven.By the time Warburton returned, the company had lost steam. What followed was a frantic few weeks as he made deals to address the company’s debt pile and build a national

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25:51

Start the Week: Are Media moves into ecommerce;...

Unmade: media and marketing analysis ·

2022/03/06

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are Media buys ecommerce platform Hard to Find* Can the TV industry change the conversation about overnight ratings?* Is Foxtel’s float dead?* What does Telstra’s move on Fetch mean?* WPP and Accenture join the exits from RussiaThis is the second episode of Start the Week. Like almost everything involving Unmade, it’s still an evolving format, so please do tell us what you

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26:44

Start the Week: Netflix in Oz; Variety mag Down...

Unmade: media and marketing analysis ·

2022/02/28

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* What was the boss of Netflix doing in Australia?;* Variety mag coming to Australia;* Why The Iconic ditched its marketing boss role* What we learned about the ASX companies last week* Does it matter that Ten was sixth channel on Saturday night?* John Croll’s return to the media monitoring marketThis marks the pilot episode of Start the Week, and features Unmade’s Tim

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24:17

Media Unmade - Chapter 18: The 800-Pound Gorilla

Unmade: media and marketing analysis ·

2022/02/23

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.In today’s chapter, we reach the end of Fairfax Media’s 177-year-old story.Five years ago, the management of Fairfax Media was running out of time. Although the company’s secret blue team was almost ready to take control of the metro newspapers with their new operating model, the February 2017 ASX

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