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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:21:51

Bridging the gap to success in TV advertising:...

The MM+M Podcast ·

2023/11/28

The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path

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00:22:18

Optimizing TV engagement with precise patient...

The MM+M Podcast ·

2023/11/28

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:12:57

HLTH 2023 Takeouts: EMD Digital’s Michael Vande Vrede

The MM+M Podcast ·

2023/11/22

KGaA company. Vande Vrede discussed Syntropy’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:32:42

Dr. Gregory Scott Brown’s brand Rx for reducing...

The MM+M Podcast ·

2023/11/21

Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former First Lady Rosalynn Carter’s mental health advocacy. Music by Sixième Son. @mmmnewsTo read more of the

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00:13:45

HLTH 2023 Takeouts: Gabbi's Kaitlin Christine

The MM+M Podcast ·

2023/11/18

Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:53:13

Trinity’s Leslie Orne on the future of the pharma...

The MM+M Podcast ·

2023/11/17

Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $216 million ruling in the Take Care of Maya case.Follow us: @mmmnewsTo read more of the most timely,

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00:13:27

HLTH 2023 Takeouts: National Institute on Aging’s...

The MM+M Podcast ·

2023/11/16

Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:32:58

How to execute targeted content campaigns guided by...

The MM+M Podcast ·

2023/11/15

Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right

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00:09:48

HLTH 2023 Takeouts: Verily’s Alix Hart

The MM+M Podcast ·

2023/11/14

Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:10:26

HLTH 2023 Takeouts: Hims & Hers' Pat Carroll

The MM+M Podcast ·

2023/11/13

Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:26

HLTH 2023 Takeouts: WeightWatchers' Kevin O'Brien

The MM+M Podcast ·

2023/11/08

Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:35:11

Roku’s Schneider helps pharma ride ad-supported...

The MM+M Podcast ·

2023/11/07

In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’ recent seizure and a newly launched cancer research fund named after Alex Trebek.Follow us:

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00:16:50

HLTH 2023 Takeouts: ViiV Healthcare's Dr. Maggie...

The MM+M Podcast ·

2023/11/04

Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure.Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:15:44

HLTH 2023 Takeouts: ARPA-H’s Jared Adams

The MM+M Podcast ·

2023/11/03

Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:40:50

Do’s and don’ts for health podcasters

The MM+M Podcast ·

2023/11/02

“Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warning on eye drops and a rundown on Netflix’s Pain Hustlers movie. Follow us:

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00:15:01

HLTH 2023 Takeouts: Headspace’s Connie Chan Wang

The MM+M Podcast ·

2023/11/01

Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America. SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:13:05

HLTH 2023 Takeouts: DatosX Digital Health Labs’ Robin...

The MM+M Podcast ·

2023/11/01

Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:08:54

Transforming health, insightfully: 2024 and beyond, a...

The MM+M Podcast ·

2023/10/31

In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-based care and leveraging artificial intelligence working to increase efficiency, gain comprehensive

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00:16:27

HLTH 2023 Takeouts: GSK’s Lisa Banks

The MM+M Podcast ·

2023/10/31

Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:09:31

Programmatic at the physician’s service with Doceree...

The MM+M Podcast ·

2023/10/30

Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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679 results

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