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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:18:26

HLTH 2023 Takeouts: WeightWatchers' Kevin O'Brien

The MM+M Podcast ·

2023/11/08

Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:35:11

Roku’s Schneider helps pharma ride ad-supported...

The MM+M Podcast ·

2023/11/07

In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’ recent seizure and a newly launched cancer research fund named after Alex Trebek.Follow us:

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00:16:50

HLTH 2023 Takeouts: ViiV Healthcare's Dr. Maggie...

The MM+M Podcast ·

2023/11/04

Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure.Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:15:44

HLTH 2023 Takeouts: ARPA-H’s Jared Adams

The MM+M Podcast ·

2023/11/03

Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:40:50

Do’s and don’ts for health podcasters

The MM+M Podcast ·

2023/11/02

“Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warning on eye drops and a rundown on Netflix’s Pain Hustlers movie. Follow us:

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00:15:01

HLTH 2023 Takeouts: Headspace’s Connie Chan Wang

The MM+M Podcast ·

2023/11/01

Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America. SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:13:05

HLTH 2023 Takeouts: DatosX Digital Health Labs’ Robin...

The MM+M Podcast ·

2023/11/01

Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:08:54

Transforming health, insightfully: 2024 and beyond, a...

The MM+M Podcast ·

2023/10/31

In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-based care and leveraging artificial intelligence working to increase efficiency, gain comprehensive

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00:16:27

HLTH 2023 Takeouts: GSK’s Lisa Banks

The MM+M Podcast ·

2023/10/31

Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:09:31

Programmatic at the physician’s service with Doceree...

The MM+M Podcast ·

2023/10/30

Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:13:02

HLTH 2023 Takeouts: Walgreens’ Ramita Tandon

The MM+M Podcast ·

2023/10/26

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:19:43

GoodRx’s Akeel Williams on how health equity impacts...

The MM+M Podcast ·

2023/10/26

MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:49

AstraZeneca's Arun Krishna says Tagrisso-based combo...

The MM+M Podcast ·

2023/10/25

Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks and how the “Ozempic effect” could impact corporate America. Follow us:

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00:23:56

The 3 C's of equity-centered design for health, a...

The MM+M Podcast ·

2023/10/25

In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:23

Special report: A conversation with Tel Aviv-based...

The MM+M Podcast ·

2023/10/20

Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:52:41

VillageMD's marketing chief shares thinking behind...

The MM+M Podcast ·

2023/10/19

VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docuseries and olympian Mary Lou Retton's recovery from pneumonia.Follow us:

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00:14:45

Redefining the global health-native agency and...

The MM+M Podcast ·

2023/10/19

In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discussion shedding light on The Bloc’s mission to carve a distinct niche in the global health communications

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00:16:11

MM+M at HLTH: A Vegas smorgasbord

The MM+M Podcast ·

2023/10/12

MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:40:07

Organon’s Ryan Billings reflects on MM+M Awards

The MM+M Podcast ·

2023/10/04

On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by

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00:46:27

MM+M Podcast 9.27.23: How Anthony Farina solidified...

The MM+M Podcast ·

2023/09/28

Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff. Follow us: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us out at: mmm-online.comFollow us:YouTube:

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669 results

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