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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

39:56

The Challenge of Influencer Fraud from an Influencer...

Winfluence - The Influence Marketing Podcast ·

2020/10/07

Fashion influencer Emily Ho has a unique perspective on influencer marketing. She's not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand's marketing and how to combat the practices. If you haven't heard of comment pods as a brand, or influencer, you may want to pay special attention to this episode

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32:38

Bridging the Gap Between Influencer Analytics and...

Winfluence - The Influence Marketing Podcast ·

2020/10/02

Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement strategies to prove the worth or programs like influencer marketing. We talked about the measurement approach, affiliate marketing, ROI and more on an insightful

en

26:49

Diving into the State of B2B Influencer Marketing...

Winfluence - The Influence Marketing Podcast ·

2020/09/30

Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting. Lee joins the show to dive into the survey responses and better quantify and qualify how business-to-business companies are using influencers and how other businesses

en

30:35

We've Entered The Age of Influence

Winfluence - The Influence Marketing Podcast ·

2020/09/25

This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we launched this show, Winfluence, we had a few interviews specific to influence and influence marketing I wanted to make sure were available to you here. The first one of those I’ve pulled together is with author Neal Schaffer. His new book The Age of Influence, is a great resource for anyone wishing to understand influencer marketing from a process

en

40:07

Identifying Influencers by Relevance Not Reach

Winfluence - The Influence Marketing Podcast ·

2020/09/23

Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence strategies in different markets. In this episode of Winfluence - The Influence Marketing Podcast, we talked about the global

en

28:40

The Fertile Ground that is B2B Influence Marketing

Winfluence - The Influence Marketing Podcast ·

2020/09/16

Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. Michael and I dive into some of the granularity he uses in finding influencers for his clients, but also what insights the influencers tell him that better informs his client’s overall marketing. We

en

30:04

Is Influence Marketing an advertising or public...

Winfluence - The Influence Marketing Podcast ·

2020/09/09

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As you might expect, its head of product, Alistair Wheate has a decidedly comms-side view of the practice. I visit with him to tackle that difference, talk about how influencer tool algorithms work and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

33:35

Reverse Engineering Influence Marketing Through...

Winfluence - The Influence Marketing Podcast ·

2020/09/02

Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why and how needs to be triggered to influence everything from consideration to purchase to loyalty. Get out your notebooks for a doozie of insights onslaught

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41:27

Identifying Influencers by Relevance Not Reach

Winfluence - The Influence Marketing Podcast ·

2020/09/02

The biggest challenge influencers often face is figuring out how to monetize their content by partnering with brands. Brands biggest challenge is finding influencers who understand the business of influence marketing. Tabitha Hawkins founded the Association of Influencers and Content Creators to bridge that gap and help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. We talked about the association, her approach,

en

27:18

Transactional or Relationship? What’s Patron...

Winfluence - The Influence Marketing Podcast ·

2020/09/02

Adrian Parker is the Global Vice-President of Marketing at Patron Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on relationship building, how Patron views influencers and the unique influence audiences in the alcoholic beverage world. Learn more about your ad choices. Visit

en

37:12

Is Standardization of Influencer Marketing Possible?

Winfluence - The Influence Marketing Podcast ·

2020/09/02

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. We discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional versus relational influence strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

42:23

The Original Industry Software Founder Ted Murphy...

Winfluence - The Influence Marketing Podcast ·

2020/09/02

Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. I catch up with Ted to look back at the journey, talk about the 2020 version of IZEA’s offering and arm-wrestle about the one element in IZEA’s offering I have issues with. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

51:28

How White Castle Feeds the Crave

Winfluence - The Influence Marketing Podcast ·

2020/08/25

** Note - This is the final episode of Digging Deeper that will be simulcast on this feed. Subscribe to Digging Deeper separately at jason.online/diggingdeeper. This feed changes Sept. 2 to Winfluence - The Influence Marketing Podcast. ** This episode features White Castle CMO Lynn Blashford who touches on creativity, influencers, content marketing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

49:29

Marketing Films that Matter

Winfluence - The Influence Marketing Podcast ·

2020/08/18

** Digging Deeper has changed feeds. Starting September 1, you'll need to get that show's feed at https://diggingdeeper.libsyn.com - This feed will officially launch Winfluence - The Influence Marketing Podcast on September 2. Subscribe to both!** This episode of Digging Deeper sees Jason sit down with film producer Jyoti Sarda to talk about her documentary "And She Could Be Next" Learn more about your ad choices. Visit megaphone.fm/adchoices

en

42:32

Brand Activation Strategy and Customer Identification

Winfluence - The Influence Marketing Podcast ·

2020/08/11

** Note: The feed changes September 2 to no longer include Digging Deeper. Make sure to subscribe to it at https://diggingdeeper.libsyn.com. This feed becomes Winfluence September 2, 2020.** This episode - Brand activation strategist Makayla Ervin discusses branding and customer identification for new and small businesses and debates life coaches with Jason Falls. Learn more about your ad choices. Visit megaphone.fm/adchoices

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46:50

Influencers unionizing? Is that good or bad?

Winfluence - The Influence Marketing Podcast ·

2020/08/04

Crystal Duncan from Edelman joined Jason on #DiggingDeeper to chat about influencer marketing. The topic of potential influencer unions came up. The two discussed the feasibility of unions, the advertising versus public relations angle of influence marketing and more. Be sure to subscribe to the Digging Deeper feed to not miss episodes after September 1, 2020. This feed will begin airing Winfluence - The Influence Marketing Podcast after that date and no longer simulcast Digging Deeper. Learn more

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50:39

How Content Marketing Makes You a Brand Publisher

Winfluence - The Influence Marketing Podcast ·

2020/07/28

**Update your feeds! Digging Deeper will only simulcast to this feed until September 1, 2020. Don't miss the great interviews on Digging Deeper by subscribing at https://jason.online/diggingdeeper and connecting to wherever you get your podcasts. This episode: Andrew Hanelly from RevMade talks about content marketing strategy and making your brand a publisher! Learn more about your ad choices. Visit megaphone.fm/adchoices

en

39:31

Hiring Freelance Talent to Scale Your Business

Winfluence - The Influence Marketing Podcast ·

2020/07/21

This Episode: If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School. Learn more

en

50:14

Rethinking Success with Doug Holladay

Winfluence - The Influence Marketing Podcast ·

2020/07/14

** Update your feed to subscribe to Digging Deeper at https://diggingdeeper.libsyn.com/ ** Jason sits down to talk with PathNorth CEO and former Goldman Sachs executive Doug Holladay about his new book Rethinking Success. Why do motivated and successful business people and entrepreneurs often end up alone and unhappy? Holladay knows and wants to help redefine success to change it. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

38:47

How Kroger is navigating 2020

Winfluence - The Influence Marketing Podcast ·

2020/07/07

UPDATE YOUR FEEDS! This podcast feed will not carry Digging Deeper as of September 1, 2020. It will change into an influencer marketing podcast, so please add the Digging Deeper feed to your subscriptions. The links are at http://jason.online/diggingdeeper This episode of Digging Deeper has Kroger's Curtis Midkiff, Jr., join and discuss what the conversations, planning and response has been for his company and its reaction to social issues of the day. Learn more about your ad choices. Visit

en

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