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PODCAST

Fitt Insider

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

business entrepreneurship

All Episodes

31:01

61. Startup Spotlight: Lola Priego, Founder of Base

Fitt Insider ·

2020/12/15

This week, we’re excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups. We usually focus on established companies, operators, and inventors — and we’ll continue bringing you those conversations most weeks. But, from time to time, we’re highlight companies at the beginning of their journey. Today I’m joined by Lola Priego. Lola is the founder of Base — where they’re using at-home blood

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31:20

60. Brynn Putnam, Founder & CEO of Mirror

Fitt Insider ·

2020/12/08

Today I’m joined by Brynn Putnam. Brynn is the founder and CEO of Mirror — a connected fitness company that combines an interactive screen with on-demand workout content. In July, lululemon acquired Mirror for $500M. In this episode, we talk about Brynn’s motivation for starting Mirror and the genesis of the idea. What differentiates the company from the growing number of look-a-like products. How Brynn defines community in a digital world. And what factors led lululemon to ultimately

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31:57

59: Byron Ling, Partner at Canaan

Fitt Insider ·

2020/12/01

Today I’m joined by Byron Ling of Canaan Partners. In this episode, we discuss Byron’s investments in companies like Mirror, Ro, Papa, and Uniform Teeth. His insights on building a consumer brand in the healthcare space. And what we should look out for as fitness, wellness, and healthcare converge. About Byron Byron is a Partner at Canaan focusing on consumer and digital health investing. His investments include Papa, Ro, Uniform Teeth, Kin Euphorics, and Bravo Sierra. He was previously an

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30:43

58: Nate Raabe, Managing Partner at Rx3 Growth Partners

Fitt Insider ·

2020/11/24

Today I’m joined by Nate Raabe, the Managing Partner at Rx3 Growth Partners. In this episode, Nate tells us about partnering with Aaron Rogers to start Rx3. How the firm uses influencer investors to add value. And we learn about their investments in companies like Hydrow, Hims, Super Coffee, and CorePower Yoga. About Nate Nate is currently the managing partner at Rx3 Growth Partners, a consumer-focused influencer fund based in Orange County. Rx3 invests in both growing and established

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30:55

57. Startup Spotlight: Zaw Thet, CEO of Exer

Fitt Insider ·

2020/11/17

This week, we’re excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups. We usually focus on established companies, operators, and inventors — and we’ll continue bringing you those conversations most weeks. But, from time to time, we’re highlight companies at the beginning of their journey. Today I’m joined by Zaw Thet, CEO of Exer. Exer uses AI and computer vision to power its motion

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35:26

56. Deepen Parikh, Partner at Courtside Ventures

Fitt Insider ·

2020/11/10

Today, I’m joined by Deepen Parikh, a partner at Courtside Ventures. Courtside is an early-stage venture firm focused on fitness and wellness, sports and media, and gaming. In this episode, Deepen tells us about Courtside’s new $75M fund, the firm’s thesis as it related to fitness: including the reinvented gym, human performance, community, and personalized data. And we get into how he thinks about the team, business model, and market when evaluating an investment opportunity. A quick

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40:17

55. Nick Green, CEO of Thrive Market

Fitt Insider ·

2020/11/03

Today I’m joined by Nick Green, CEO of Thrive Market. In this episode, we discuss: Thrive’s business model that’s been described as Costco meets Whole Foods. The importance of increasing access to healthy, high-quality foods. How Nick was able to raise $250M after getting turned down by countless investors. Why he says the company is just getting started. About Nick Nick Green is the co-founder and CEO of Thrive Market, an online market on a mission to make healthy living easy and

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42:56

54. L Catterton Managing Partners Michael Farello &...

Fitt Insider ·

2020/10/27

Today, I’m joined by L Catterton Managing Partners Michael Farello & Jon Owsley. In addition to investments in consumer brands across almost every category, L Catterton has been heavily involved in the fitness space investing in Equinox, ClassPass, Peloton, Tonal, and many others. In this episode, we take a deep dive into the future of fitness, including COVID’s impact on gyms and studios, the growth of connected fitness, and the potential for tech companies like Apple and Amazon to get

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28:54

53. Startup Spotlight: Cam Porter, CEO of Core

Fitt Insider ·

2020/10/20

This week, we’re excited to bring you the first episode of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups. We usually focus on established companies, operators, and inventors — and we’ll continue bringing you those conversations most weeks. But, from time to time, we’re highlight companies at the beginning of their journey. Today I’m joined by Cam Porter — the Founder and CEO of Core. Core is making it easy for

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33:48

52. Randy Hetrick, Founder & CEO of TRX

Fitt Insider ·

2020/10/13

Today I’m joined by Randy Hetrick — the Founder and CEO of TRX. In today’s episode, we discuss Randy’s journey from Navy SEAL to inventing the TRX suspension trainer. The company’s “triple threat” of innovative products, professional education, and fitness content. And why Randy believes TRX represents a more accessible approach to exercise than more expensive connective fitness options. About Randy Randy Hetrick is the founder and CEO of TRX Training, one of the world’s leading fitness

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31:11

51. Jason Baptiste, CEO of STUDIO

Fitt Insider ·

2020/10/06

Today I’m joined by Jason Baptiste, CEO of STUDIO. STUDIO is a smart hub for your home gym. In this episode, we discuss STUDIO’s transition from a fitness app to connected hardware. How digital fitness companies can build community online. Business model innovation in the fitness industry. And whether or not gyms will go the way of movie theatres and arcades. More from Jason Jason is the CEO and co-founder of STUDIO, the smart hub for your home gym. STUDIO is the one immersive screen

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37:20

50. Lionel Conacher, Managing Partner at NEXT VENTŪRES

Fitt Insider ·

2020/09/29

Today I’m joined by Lionel Conacher — Managing Partner at Next Ventures. Next Ventures is a venture capital firm investing in companies focused on human optimization across sports, fitness, and wellness. In this episode, we talk about how Lionel teamed up with Lance Armstrong to start the firm. Emerging opportunities in hydration, AI, and skin sensors. And why companies like Apple, Amazon, and Google are entering the health and fitness space. More on Lionel Lionel Conacher is a life-long

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33:03

49. Keith Nowak, CEO of Ten Thousand

Fitt Insider ·

2020/09/22

Today I’m joined by Keith Nowak, CEO of Ten Thousand. Ten Thousand is an athletic apparel brand for men. In this episode, we talk about how Keith’s athletic background and experience working venture capital inspired him to start the company. His laser focus on building an industry-defining brand for guys. And how they’ve managed to grow quickly while also achieving profitability. More from Keith Keith Nowak is the co-founder and CEO of the New York-based men's activewear brand, Ten

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29:47

48. Holly Maloney, Managing Director at General Catalyst

Fitt Insider ·

2020/09/15

Today I’m joined by Holly Maloney. Holly is the Managing Director at General Catalyst In this episode, we discuss Holly’s focus on growth-stage investments in the fitness and wellness space, why General Catalyst led Tempo’s $60M Series B, and Holly’s “Management, Market, Model” framework for evaluating deals. Get to know Holly: Holly Maloney is a managing director at venture capital firm General Catalyst. She works with GC’s Executives-in-Residence (XIRs) to create a new business or

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35:00

47. Josh Augustin, CTO of Tempo

Fitt Insider ·

2020/09/08

Today I’m joined by Josh Augustin. Josh is the CTO of Tempo — a smart home gym that uses computer vision to track your form in real-time. In this episode, we discuss the company’s origin story as a product designed to be used in the gym. How they pivoted to at-home fitness. The recent $60M funding round that valued the company at $250M. And the future of the connected fitness category. Get to know Josh: Josh Augustin is the Co-Founder and Chief Technology Officer of Tempo since 2014

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32:52

#46: Mike Maser, CEO of Big Sky Health

Fitt Insider ·

2020/09/01

Today I’m joined by Mike Maser. Mike is the CEO of Big Sky Health, the company behind the fasting app Zero, Oak, a mindfulness app, and Less, an app for mindful drinking. In this episode, we discussed Mike’s experience starting FitStar and selling it to Fitbit. How his personal battle with cancer led him to fasting and, ultimately, becoming CEO of Zero. And we talk about his plans to turn Big Sky Health into a platform for science-backed longevity products. About Mike Mike Maser is the

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34:38

#45: Matt Taylor, CEO of Tracksmith

Fitt Insider ·

2020/08/25

Today I’m joined by Matt Taylor, CEO of Tracksmith In this episode, we talk about what it takes to build a brand from the ground up, using storytelling to cultivate community, and Matt’s ambition to make Tracksmith a generational company. Let’s get into it. About Matt: Matt Taylor is a runner. From high school track meets to racing cross country and steeplechase at Yale, Matt learned to relish the challenge of competition and the delayed gratification inherent in the sport. After

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28:26

#44: Dayton Miller, Managing Partner at Boulder Food...

Fitt Insider ·

2020/08/18

Today I’m joined by Dayton Miller, Managing Partner at Boulder Food Group. In this episode, we talked about investing in better-for-you brands, breaking into food and beverage, the four variables Dayton looks for in a startup, and where the category is heading next. About Dayton: Dayton previously co-founded Function, a venture-backed health and wellness beverage company, which Dayton built from idea-conception to $20 million in retail sales until its acquisition by Sunsweet Growers, Inc

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31:03

#43: Bill Shufelt, CEO of Athletic Brewing

Fitt Insider ·

2020/08/11

Today I’m joined by Bill Shufelt, CEO of Athletic Brewing Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round. In today’s episode, we talk about the rise of mindful drinking, making non-alcoholic beer cool, and how Bill was able to raise money from 60 angel investors for a pre-product, pre-revenue company. About Bill Schuflet >> Bill Shufelt is the founder of Athletic Brewing Company - the first brewery in the country dedicated

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38:59

#42: Paul F. Austin, CEO of The Third Wave

Fitt Insider ·

2020/08/04

Today I’m joined by Paul F. Austin. Paul is the founder of The Third Wave — a resource for safe and responsible use of psychedelics. In today’s episode, we discussed where psychedelics fit in the broader wellness industry, the shift from industrialized medicine to personalized medicine, and what the “Equinox of psychedelics” might look like. More from Paul >> Paul F. Austin is an entrepreneur, public speaker, and educator. He has founded two companies in the emerging psychedelic space,

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302 results

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