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PODCAST

Higher Ed Live

RISC_OBFUSCATED

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry"s most important issues.

education higher education

All Episodes

00:48:05

Higher Ed Live: Special Edition - The Value of Earned...

Higher Ed Live ·

2016/09/23

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing and

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01:02:41

Student Affairs Live - Debate to Dialogue:...

Higher Ed Live ·

2016/09/22

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What are

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00:49:18

Admissions Live - #NACAC16 101: What to Know Before...

Higher Ed Live ·

2016/09/20

The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a first-timer or a NACAC conference veteran, the size and scope of our field’s largest conference can be daunting. Kate

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00:37:44

Marketing Live - Building a Better (Campus) Map

Higher Ed Live ·

2016/09/16

Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping systems, and then we’ll use that data to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus.

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01:03:01

Student Affairs Live - When We Mess Up: Critical...

Higher Ed Live ·

2016/09/15

Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be more effective in working against racism, how can we engage in critical reflections on our mistakes so to be better aspiring allies for racial justice? In this episode of Student Affairs Live, host Heather Shea Gasser connects with a panel of educators

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00:52:31

Admissions Live - The First Six Weeks

Higher Ed Live ·

2016/09/12

Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student and parent communication and support in the first six weeks of the school year. During this important time of transition we'll discuss how admission offices can be a better partner in the communication hand-off and play a role as supportive members

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00:28:21

Marketing Live - HighEdWeb's Integrated Marketing...

Higher Ed Live ·

2016/09/09

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

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00:44:16

Advancement Live - Encouraging Alumni Engagement...

Higher Ed Live ·

2016/09/07

Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.

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00:58:53

Admissions Live - FAFSA's Prior-Prior Year Meets...

Higher Ed Live ·

2016/08/31

Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, will talk strategies, counseling, and NACAC compliance for upcoming travel season and beyond.

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01:00:05

Marketing Live - Selling Big Ideas

Higher Ed Live ·

2016/08/25

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. With a

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00:59:41

Student Affairs Live - Mid-Level Professionals in...

Higher Ed Live ·

2016/08/24

Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? What factors affect mid-level longevity and career satisfaction? How can one effectively lead from the middle? What skills and competencies are essential in order to perform the duties of a mid-level professional? On this episode of Student Affairs Live,

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00:53:31

Admissions Live - Race-Conscious Admission

Higher Ed Live ·

2016/08/15

On June 23, 2016, the U.S. Supreme Court announced its second decision in Fisher v. University of Texas at Austin, which upheld the University of Texas’s race-conscious admissions program under federal law. The decision has already had an impact on policy development, considerations, and the efforts colleges and universities make to consider race in admission and enrollment. In this episode of Admissions Live we’ll speak with Terry Taylor, Education Counsel’s senior policy and legal advisor, about

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01:01:51

Higher Ed Live: Special Edition - What do High School...

Higher Ed Live ·

2016/08/15

What Do College-Bound High School Students Expect From Your Website and Digital Communications? Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.

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00:35:00

Marketing Live - Nailing Pinterest: It's Not All...

Higher Ed Live ·

2016/08/11

For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media

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01:06:25

Student Affairs Live - Transitions from #SAgrad to...

Higher Ed Live ·

2016/08/10

Two years ago, we featured a large panel of (then) graduate students in Student Affairs master's programs on an episode called Current #SAGrads: Their Future in Student Affairs. We've invited them back to appear on Student Affairs Live and share what their first year was like as new professionals in student affairs. What challenges did they face? What do they wish they would have known in grad school? What is their outlook on student affairs now that they are in the profession full time? On this

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00:50:20

Advancement Live - One Video to Rule Them All: Get...

Higher Ed Live ·

2016/08/09

Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation and smart production schedules to produce video content that produces results with audiences that matter without breaking the bank.

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00:52:18

Higher Ed Live: Special Edition - Implementing a...

Higher Ed Live ·

2016/08/01

We've proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we’ll speak with J. Michael Moore of Emory University's Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution's strategic plan – driving media coverage, alumni

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00:49:00

Marketing Live - Are Your Meetings broken?

Higher Ed Live ·

2016/07/29

Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, energizing, and purposeful meetings.

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01:14:47

Student Affairs Live LGBTQ+Latinx Issues in Student...

Higher Ed Live ·

2016/07/27

Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs with an esteemed panel of scholars, educators, and activists (generated from an open call). During the conversation, we'll address: What are the

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00:46:30

Higher Ed Live - Sizzler 2016: Building Better Email

Higher Ed Live ·

2016/07/27

The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what’s next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of the presentation.

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