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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:31:58

David Meerman Scott on Fandom and Marketing

Social PR Secrets by Lisa Buyer ·

2020/04/28

What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom. Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially

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00:35:14

Guy Kawasaki and Peg Fitzpatrick The Art of Social Media

Social PR Secrets by Lisa Buyer ·

2020/04/24

What can we learn from the co-authors of the bestseller book, The Art of Social Media? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it. Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and

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00:35:14

Guy Kawasaki and Peg Fitzpatrick The Art of Social Media

Social PR Secrets by Lisa Buyer ·

2020/04/24

What can we learn from the co-authors of the bestseller book, The Art of Social Media? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it. Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to

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00:19:18

Sarah Evans Lessons as a Digital Correspondent

Social PR Secrets by Lisa Buyer ·

2020/04/21

Have you ever wondered what a day in the life of a digital correspondent is like? Now is your chance to find out. Sarah Evans and Lisa Buyer sit down to discuss the social media revolution and what it is like being a digital correspondent in 2014. Sarah Evans is currently the CEO and founder of Sevans Strategy and Sevans Digital PR and tells us about her path to success. Tune in to find out how she got to where she is professionally and dishes out some of her best tools and secrets to success. This

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00:19:18

Sarah Evans Lessons as a Digital Correspondent

Social PR Secrets by Lisa Buyer ·

2020/04/21

Have you ever wondered what a day in the life of a digital correspondent is like? Now is your chance to find out. Sarah Evans and Lisa Buyer sit down to discuss the social media revolution and what it is like being a digital correspondent in 2014. Sarah Evans is currently the CEO and founder of Sevans Strategy and Sevans Digital PR and tells us about her path to success. Tune in to find out how she got to where she is professionally and dishes out some of her best tools and

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00:27:09

Ian Cleary on Content Strategy

Social PR Secrets by Lisa Buyer ·

2020/04/17

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?” In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a

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00:27:09

Ian Cleary on Content Strategy

Social PR Secrets by Lisa Buyer ·

2020/04/17

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?” In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists

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00:28:06

Cathy Hackl PR Disruption and Growth

Social PR Secrets by Lisa Buyer ·

2020/04/14

What is happening to PR? Cathy Hackl, a former Hispanic marketing evangelist for Boom Social and founder of Live Video Campus provides insight into a 2017 article about PR’s role in the evolving digital and social media spheres. This previously recorded episode of the Social PR Secrets Podcast introduces Hackl, an expert in both VR and AR, who has been named one of the top 10 Tech Voices on Linkedin in two consecutive years and has authored two books, including The Augmented Workforce: How

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00:28:06

Cathy Hackl PR Disruption and Growth

Social PR Secrets by Lisa Buyer ·

2020/04/14

What is happening to PR? Cathy Hackl, a former Hispanic marketing evangelist for Boom Social and founder of Live Video Campus provides insight into a 2017 article about PR’s role in the evolving digital and social media spheres. This previously recorded episode of the Social PR Secrets Podcast introduces Hackl, an expert in both VR and AR, who has been named one of the top 10 Tech Voices on Linkedin in two consecutive years and has authored two books, including The Augmented

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00:40:19

Chris O'Byrne on All Things Book Publishing

Social PR Secrets by Lisa Buyer ·

2020/04/10

Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing. Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch, Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets. Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success. Tune in to this segment to learn about

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00:40:19

Chris O'Byrne on All Things Book Publishing

Social PR Secrets by Lisa Buyer ·

2020/04/10

Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing. Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch, Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets. Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success. Tune in to this segment to learn

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00:19:22

Kendall Bird and Katy Katz on Persona Profiles

Social PR Secrets by Lisa Buyer ·

2020/04/07

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of

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00:19:22

Kendall Bird and Katy Katz on Persona Profiles

Social PR Secrets by Lisa Buyer ·

2020/04/07

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marketing

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00:30:59

Mel Carson Social Media Strategy Secrets

Social PR Secrets by Lisa Buyer ·

2020/04/03

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR

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00:30:59

Mel Carson Social Media Strategy Secrets

Social PR Secrets by Lisa Buyer ·

2020/04/03

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR Secrets

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00:14:15

Krista Neher's Guide to Instagram and Pinterest

Social PR Secrets by Lisa Buyer ·

2020/03/31

What’s the most crucial aspect of making content shareable? According to Krista Neher, it’s that you absolutely have to have good images with every product or post. In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, international speaker, and entrepreneur Krista Neher to get her advice on how brands should use Instagram and Pinterest. If you want advice on social media marketing, Krista is the woman to go to. She

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00:14:15

Krista Neher's Guide to Instagram and Pinterest

Social PR Secrets by Lisa Buyer ·

2020/03/31

What’s the most crucial aspect of making content shareable? According to Krista Neher, it’s that you absolutely have to have good images with every product or post. In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, international speaker, and entrepreneur Krista Neher to get her advice on how brands should use Instagram and Pinterest. If you want advice on social media marketing, Krista is the woman to go to. She literally

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00:23:31

Virginia Nussey Shares the Power of Chatbots with...

Social PR Secrets by Lisa Buyer ·

2020/03/27

How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to frequently asked

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00:23:31

Virginia Nussey Shares the Power of Chatbots with...

Social PR Secrets by Lisa Buyer ·

2020/03/27

How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to

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00:38:44

Madalyn Sklar Talks Twitter Tools and Benefits

Social PR Secrets by Lisa Buyer ·

2020/03/24

What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time. During this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with Twitter expert and influencer Madalyn Sklar to get her advice on the uses and benefits of a platform like Twitter for a brand or personal account. If anyone can share the pros to Twitter it’s Madalyn. The social expert has worked in digital marketing for 22 years and

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343 results

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