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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

15:29

#156: Three Stages of the CX

Roadmap to Referrals ·

2021/06/08

If you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier. As we are learning the ins-and-outs of the client experience (CX), a key piece to "seeing" it within your business is understanding the 3 stages of the CX. The 3 stages are the new, active and alumni stage. But not all businesses have all 3 stages. And to determine

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24:54

#155: Nuts & Bolts of the CX

Roadmap to Referrals ·

2021/06/01

As we start to build or tweak or refine your Client Experience, we need to get the foundational parts in place of the CX. We're calling this episode the nuts and bolts. Specifically answering when the CX starts, when (or if) it ends and the 2 part formula that makes up the CX. Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/155.

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20:34

#154: This Should Drive Your Client Experience

Roadmap to Referrals ·

2021/05/25

When helping business owners create their own client experience, we start with one particular activity to help them decide what type of experience to build. From this activity, we create the experience touch points that evoke the emotions they want their clients to have while working with them. I unpack the steps of this activity - start to finish - in this episode. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/154.

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18:55

#153: Bottom Line Impact of the Client Experience

Roadmap to Referrals ·

2021/05/18

A strong, intentional and sticky client experience does many things for your business. In this episode, we look at 4 bottom line impacts the right client experience can have on your business. You already know I'm going to say receiving referrals is one of the 4 (and a personal favorite of mine) but what are the other 3? Let's dive in. All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/153.

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17:59

#152: Customer Service Does Not Equal Client Experience

Roadmap to Referrals ·

2021/05/11

For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, it's just one part of how client will judge your company. Let's talk about why. All resources mentioned on this page can be found on the show notes page at www.staceybrownrandall.com/152.

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20:45

#151: Being Referable

Roadmap to Referrals ·

2021/05/04

When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the right relationship. So I'm going to explain the ins and outs of the client experience in a series of mini-lessons so you can improve, tweak or create an intentional client experience for your business. Resources mentioned in this episode can be found on the show

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26:06

#150: Celebrating 150 Episodes

Roadmap to Referrals ·

2021/04/27

One hundred and fifty episodes. 150 episodes! It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it. I mean, I always planned to hit this milestone when I started but 150 weeks is a long time. But together, we did it. Yes, with your continued listening, feedback, suggestions for topics, amazing reviews, 5 star ratings and high fives... we hit this milestone together. And in honor of 150 episodes, I cooked up an episode in true "Stacey" fashion..

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21:18

#149: Share and Tell

Roadmap to Referrals ·

2021/04/20

Share and tell... the grown up version of "show and tell." Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm facing. Plus I've announced the date for the next live Referrals Challenge... just a few weeks away in May so snag your spot now at www.staceybrownrandall.com/challenge. All links and resources can be found on the show notes page for this episode at

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20:52

#148: Breaking Down Layer #5 of Your Referral Strategy

Roadmap to Referrals ·

2021/04/13

We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients. This episode brings into light an area we haven't discussed on the podcast in way too long... which is having a sticky client experience and being referable. This is where it all starts so it's fitting we dive in deeper. On this episode we look at the new client stage and planting client experience referral seeds during it but we will also

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29:10

#147: Breaking Down Layers #3 & #4 of Your Referral...

Roadmap to Referrals ·

2021/04/06

Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create more referral sources. In this episode we break down two of the language tactics... language tactics for prospects who are referred and language tactics

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22:02

#146: The Who, What, When, Why & How of Referrals

Roadmap to Referrals ·

2021/03/30

Second quarter is starting... and now is the time to put a referral plan in place to take care of your referral sources. In this episode I break down the who, what, when, why and how of referrals so you can get started the right way! All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/146.

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30:07

#145: Do You Agree or Disagree?

Roadmap to Referrals ·

2021/03/23

So in the last episode (#144), I went on a rant talking about how we should be caring for our referral sources, not testing them. If you missed it, well, I encourage you to go listen to it. Because this week's episode is a discussion with my buddy Jordan Ostroff based on the previous episode. Let's just say it all started with a LinkedIn post by Jordan about referrals in which someone (who will remain nameless) commented on how we're to handle and treat our referral sources. That perspective was

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19:26

#144: What's Wrong Today with the Collective Referral...

Roadmap to Referrals ·

2021/03/16

Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for decades. You guessed it, the asking for referrals advice. But lately I'm seeing another type of mindset move into focus that is an off-shoot from the

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19:02

#143: This Bears Repeating

Roadmap to Referrals ·

2021/03/09

I felt it was time to re-visit the fundamental philosophy of how referrals without asking works. Specifically because what's on deck in two upcoming episodes. Meaning I want to make sure you're crystal clear on the referrals without asking philosophy, how we define referrals, who's in the cast of characters and what a referral is really all about. This foundation will help you understand why I think many - though not all - have it wrong with how referrals are taught, discussed or talked about

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38:05

#142: When the Hard Work Pays Off

Roadmap to Referrals ·

2021/03/02

When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources. On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her journey on learning and executing on the strategy I teach to develop potential referral sources into existing, current, active referral sources. And her

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22:08

#141: Breaking Down Layer #2 of Your Referral Strategy

Roadmap to Referrals ·

2021/02/23

In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We call this layer - layer #2 - the potential referral source layer. You can download the visual to show you how all 6 layers of your referral strategy

en

22:17

#140: Q&A: How Referrals Fared in 2020

Roadmap to Referrals ·

2021/02/16

It's the number one question I've been receiving since the new year started... "How did referrals fare in 2020?" I looked over the data of how my clients in the Growth By Referrals program did to gather a few significant and key points. We looked at industry, how long they had been cultivating referral from their referral sources and if they continued with their 2020 touch point plan regardless of unknowns. In this episode, let's talk about successes and challenges. You can find the resources

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28:19

#139: A Referral Strategy in Action

Roadmap to Referrals ·

2021/02/09

Sometimes the best way to learn and then apply what I teach about generating referrals without asking is through understanding how it worked for another business owner. As I teach you the first layer of your referral strategy, hear from David Ferguson, a financial planner, on what he learned and experienced as he put the first layer of his referral strategy in place. He shares the lightbulb moments he had plus his success. All resources mentioned in this episode are available on the show notes

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21:34

#138: Breaking Down Layer #1 of Your Referral Strategy

Roadmap to Referrals ·

2021/02/02

Last three episodes we've been digging into referral sources. Understanding who they are, the relationship you have with them, if they are active or not active. In this episode, #138, I'll show you why knowing who your referral sources are is so important. In a previous episode I introduced the concept of looking at your referral strategy from a layering approach. The first layer of that strategy is what you do to take care of your existing referral sources. Let's break the layer down,

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21:57

#137: Clarifying the WHO

Roadmap to Referrals ·

2021/01/26

By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year. All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/137.

en

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