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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:52:57

Ep 193: Trading Up

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/10

Market Proof Marketing · Trading Up Kevin Oakley, Andrew Peek, and Jessie Suggs compare the buying and selling experiences of buying a new car when you aren’t specifically shopping for one and how it relates to home buying. They talk about what buyers want, and don’t want, from the Buy Online process, supply chain issues will still be a major issue in 2022, Facebook losing daily users, rising interest rates, and more! Story Time (1:20) Jessie recently went to get her tires rotated and ended up

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00:40:03

Ep 192: Empowering Everyone With The Freedom To Move...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/07

Market Proof Marketing · Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor Kevin Oakley is joined by Derek Schairer, the General Manager of Home Builder Partnerships and Business Development at Opendoor, and Alex Toth, the General Manager, Homebuilder Partnerships and Business Development at Opendoor. They discuss how Opendoor has grown over the years, how they partner with new home builders, and how their mission is to empower everyone with the freedom to

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00:28:31

Ep 191: Sleep, Creep, Then Leap

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/03

Market Proof Marketing · Sleep, Creep, Then LeapAndrew Peek, Jackie Lipinski, and Bryce Baker discuss how new home builder marketers could apply the gardening term “sleep, creep, then leap” to their own growth and why you always want to keep growing your knowledge roots deeper. They give 6 tips on how to prepare for the International Builder Show in Florida for 2022 as well as what not to do. Plus they talk about digital photo authentication and what builders can do to protect their images, the top

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00:36:34

Ep 189: The Value Of Video Marketing Content with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/24

Market Proof Marketing · The Value Of Video Marketing Content with Dawn Dantzler Kevin Oakley is joined by Dawn Dantzler, Vice President of Marketing & Customer Experience at Tilson Homes in Texas. Kevin and Dawn discuss the value of long-form and short-form video content, who can and should represent a company in videos, and how to think about content in ways that moves a person down the marketing funnel. After over 83 episodes of Tuesdays at 2pm with Tilson Live, Dawn shares her biggest takeaways,

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00:48:26

Ep 188: Phishing Scams To Be Aware Of

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/20

Market Proof Marketing · Phishing Scams To Be Aware Of Kevin Oakley, Julie Jarnagin, and Samantha Matlock share examples of phishing scams you should be aware of that scammers are utilizing in an attempt to get access to builders' ad accounts and how you can take steps to prevent your accounts from getting hacked. Our advice: Never click on any links within an email from “Facebook” that says you have an ad “violation” to review, know that Facebook will never notify you via the messenger app that

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00:52:32

Ep 187: Coming Soon Community Playbook for OSCs with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/13

Market Proof Marketing · Coming Soon Community Playbook for OSCs with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan dive into "The Coming Soon Community Playbook for Online Sales Specialists", Jen Barkans's latest blog that gives crystal clear instructions on what steps Online Sales Specialists need to take when they have a new home community launching soon. They also discuss easy wins companies can take to make an exceptional customer experience, why you are who you surround yourself with,

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00:34:10

Ep 186: Evolving Together with Devon Bloxom

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/10

Market Proof Marketing · Evolving Together with Devon BloxomKevin Oakley is joined by Devon Bloxom, Director of Marketing and Online Sales for Estridge Homes in Indiana. Devon shares how her team has grown over the years and how they hire with company culture in mind. She shares the tragic worst-case scenario that her marketing team had to overcome after the person who handled their website passed away unexpectedly. Estridge Homes has been building homes in the Indianapolis area for nearly five

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00:40:25

Ep 185: What You Need To Track On Your Website

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/06

Market Proof Marketing · What You Need to Track On Your Website Kevin Oakley, Andrew Peek, Becca Thomasdiscuss events vs. goals in google analytics and what you should and should not track on your website. Plus they dive into Zillow adding SharePlay, TikTok now being the most visited website on the internet, & Kevin also shares his experience moving into his new home! Story Time (02:42)Becca would like to remind everyone to review your website’s conversions goals you currently have set up in

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00:30:59

Ep 184: Managing The Digital Experience with Ananth Rao

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/30

Market Proof Marketing · Managing The Digital Experience with Ananth Rao Kevin Oakley is joined by Ananth Rao, Senior Director of Marketing at EYA Marketing, LLC. They discuss Ananth’s continued success with virtual Presale Without Fail community launch events during the pandemic, the process behind rolling out a brand new Hubspot CRM program, what the future of marketing automation looks like, and more!EYA Marketing LLCfocuses on highly walkable neighborhoods that feature innovative architecture

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00:43:18

Ep 183: The Accuracy of Content Hubs

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/23

Market Proof Marketing · The Accuracy of Content Hubs Kevin Oakley, Andrew Peek, Jackie Lipinski discuss what’s on the minds of builders going into 2022, how accurate content hubs need to be for your home builder website, and they share their thoughts behind removing crime stats from real estate websites. Story Time (8:20)Jackie discusses content hubs for 2022 and how builders shouldn’t be afraid to use them for sharing “inspiration” Andrew has an error when recording an interview for his visual

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00:47:25

Ep 182: Why Passion and Persistence Always Prevails

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/16

Market Proof Marketing · Why Passion and Persistence Always Prevails Kevin Oakley, Andrew Peek, Jen Barkan discuss why passion and persistence will always help you prevail when it comes to your career, the Q3 Online Sales Benchmarks, the 3 phases of the consumer journey pre-purchase and why everyone (Kevin included) has been screwing this up, and more! Story Time (1:31)Jen’s son Sam is getting a collegiate baseball offer! She shares a story of his persistence through adversity and why he had to

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00:42:15

Ep 181: Looking Into 2022 and Beyond With Ivy Zelman

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/15

Market Proof Marketing · Looking Into 2022 and Beyond With Ivy Zelman Kevin Oakley was thrilled to recently host Ivy Zelman, Chief Executive Officer of Zelman & Associates, on the Market Proof Marketing Podcast. Kevin and Ivy discussed a range of topics, including the housing industry for 2022 and beyond, she answers questions that home builders wrote in, she shares her thoughts on build-to-rent, as well as they discuss her book Gimme Shelter: Hard Calls + Soft Skills From a Wall Street

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00:48:06

Ep 180: Best Professional Development Series

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/09

Market Proof Marketing · Best Professional Development Series Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low

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00:41:08

Ep 179: The Benefits of Self Evaluation

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/02

Market Proof Marketing · The Benefits of Self Evaluation Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects! Story Time (2:11) Jackie discusses the marketing missteps

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00:49:10

Ep 178: The Challenges Builders Face with Greg Bray

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/22

Market Proof Marketing · Technology & Home Builders with Greg Bray Kevin Oakleyis joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more! They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day is

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00:39:17

Ep 177: Are All Marketers Liars?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/17

Market Proof Marketing · Are All Marketers Liars? Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying. Story Time (2:11) Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying. Samantha

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00:41:57

Ep 176: Winter Cleaning For Marketing

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/11

Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley,Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a

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00:25:33

Ep 175: Increasing Buyer Engagement With Photos with...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/08

Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to

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00:40:01

Ep 174: The Home Builder Visual Content Series

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/04

Market Proof Marketing · The Home Builder Visual Content Series Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories. Story Time (1:26)Jackie shares the exciting news of the launching of DYC’s new website, the first month of data

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00:38:37

Ep 173: Curiosity Over Perfection with Jessi Kelly

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/01

Market Proof Marketing · Curiosity Over Perfection with Jessi Kelly Kevin Oakley is joined byJessi Kelly, the Vice President of Sales and Marketing atStylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career. Kevin and Jessi discuss: Myers Barnes’s

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