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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:30:59

Ep 184: Managing The Digital Experience with Ananth Rao

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/30

Market Proof Marketing · Managing The Digital Experience with Ananth Rao Kevin Oakley is joined by Ananth Rao, Senior Director of Marketing at EYA Marketing, LLC. They discuss Ananth’s continued success with virtual Presale Without Fail community launch events during the pandemic, the process behind rolling out a brand new Hubspot CRM program, what the future of marketing automation looks like, and more!EYA Marketing LLCfocuses on highly walkable neighborhoods that feature innovative architecture

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00:43:18

Ep 183: The Accuracy of Content Hubs

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/23

Market Proof Marketing · The Accuracy of Content Hubs Kevin Oakley, Andrew Peek, Jackie Lipinski discuss what’s on the minds of builders going into 2022, how accurate content hubs need to be for your home builder website, and they share their thoughts behind removing crime stats from real estate websites. Story Time (8:20)Jackie discusses content hubs for 2022 and how builders shouldn’t be afraid to use them for sharing “inspiration” Andrew has an error when recording an interview for his visual

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00:47:25

Ep 182: Why Passion and Persistence Always Prevails

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/16

Market Proof Marketing · Why Passion and Persistence Always Prevails Kevin Oakley, Andrew Peek, Jen Barkan discuss why passion and persistence will always help you prevail when it comes to your career, the Q3 Online Sales Benchmarks, the 3 phases of the consumer journey pre-purchase and why everyone (Kevin included) has been screwing this up, and more! Story Time (1:31)Jen’s son Sam is getting a collegiate baseball offer! She shares a story of his persistence through adversity and why he had to

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00:42:15

Ep 181: Looking Into 2022 and Beyond With Ivy Zelman

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/15

Market Proof Marketing · Looking Into 2022 and Beyond With Ivy Zelman Kevin Oakley was thrilled to recently host Ivy Zelman, Chief Executive Officer of Zelman & Associates, on the Market Proof Marketing Podcast. Kevin and Ivy discussed a range of topics, including the housing industry for 2022 and beyond, she answers questions that home builders wrote in, she shares her thoughts on build-to-rent, as well as they discuss her book Gimme Shelter: Hard Calls + Soft Skills From a Wall Street

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00:48:06

Ep 180: Best Professional Development Series

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/09

Market Proof Marketing · Best Professional Development Series Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low

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00:41:08

Ep 179: The Benefits of Self Evaluation

Market Proof Marketing: Home Builder Marketing Insights ·

2021/12/02

Market Proof Marketing · The Benefits of Self Evaluation Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects! Story Time (2:11) Jackie discusses the marketing missteps

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00:49:10

Ep 178: The Challenges Builders Face with Greg Bray

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/22

Market Proof Marketing · Technology & Home Builders with Greg Bray Kevin Oakleyis joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more! They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day is

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00:39:17

Ep 177: Are All Marketers Liars?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/17

Market Proof Marketing · Are All Marketers Liars? Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying. Story Time (2:11) Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying. Samantha

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00:41:57

Ep 176: Winter Cleaning For Marketing

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/11

Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley,Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a

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00:25:33

Ep 175: Increasing Buyer Engagement With Photos with...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/08

Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to

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00:40:01

Ep 174: The Home Builder Visual Content Series

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/04

Market Proof Marketing · The Home Builder Visual Content Series Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories. Story Time (1:26)Jackie shares the exciting news of the launching of DYC’s new website, the first month of data

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00:38:37

Ep 173: Curiosity Over Perfection with Jessi Kelly

Market Proof Marketing: Home Builder Marketing Insights ·

2021/11/01

Market Proof Marketing · Curiosity Over Perfection with Jessi Kelly Kevin Oakley is joined byJessi Kelly, the Vice President of Sales and Marketing atStylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career. Kevin and Jessi discuss: Myers Barnes’s

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00:45:33

Ep 172: Promoting Active Adult Communities

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/28

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of

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00:37:39

Ep 171: The $3.18 Tomato

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/21

Market Proof Marketing · The $3.18 Tomato Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. Story

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00:47:03

Ep 170: Perpetual Learning For Professional Development

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/14

Market Proof Marketing · Perpetual Learning For Professional DevelopmentWow, we’ve got a full house for this episode! Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! Story Time (01:33) Jen is coming in with nothing but love today

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00:40:39

Ep 169: Should You Be A Pioneer Or A Fast Follower?

Market Proof Marketing: Home Builder Marketing Insights ·

2021/10/07

Market Proof Marketing · Ep 169: Should You Be A Pioneer Or A Fast Follower? Kevin Oakley, Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to be a fast follower. Also, they review the internal considerations when rolling out a CRM system, why sooner is better than faster for content marketing, and why you better be working on your 2022 budgets. Story Time (01:54) Julie shares the concept of ‘sooner over faster’ and how it relates to content

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01:05:02

Ep 168: The Future Of Attribution

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/30

Market Proof Marketing · The Future Of Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable for the first time on the podcast! Story Time (01:52) Julie receives a crazy high estimate for a simple patio. Andrew discusses if attribution in 2021 either helps or hurts

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00:39:26

Ep 167: The Nationals with Lisa Parrish

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/27

Market Proof Marketing · The Nationals with Lisa Parrish Hello new podcast format! Let us know your thoughts as we experiment with having our guest episodes as stand-alone episodes. Also be sure to check out Kevin's recent "Digging Deeper Into Buy Online with Denise Dersin from Professional Builder" interview and learn more about the upcoming Market Proof Marketing Academy happening on December 1-3, 2021 here >>> www.marketproofacademy.com Kevin Oakley is joined by Lisa Parrish, Chief Creative

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00:50:35

Ep 166: Is The Home Priced Too High Or Do You Need...

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/23

Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing

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01:16:27

Ep 165: How To Do The Most With What We Have

Market Proof Marketing: Home Builder Marketing Insights ·

2021/09/16

Market Proof Marketing · How To Do The Most With What We Have with Jeff Rutt and Matthew Baehr Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home projects

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