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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

51:11

Audience Expansion: How This Brand Saw A 97X Increase...

Cubicle to CEO ·

2022/12/19

Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world

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48:44

Pitch Without Social Proof! She Secured A $25K...

Cubicle to CEO ·

2022/12/12

How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is

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64:41

6 Figure Affiliate Payout With A 6K List: This Email...

Cubicle to CEO ·

2022/12/05

Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way

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39:07

Behind The Business: Content, Podcasts, and Books I’m...

Cubicle to CEO ·

2022/11/28

Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the kind of content she has been consuming lately, and we can’t wait for you to hear what it is and why. Press

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41:27

This Author Sold $25K Worth Of Books In 4 Afternoons...

Cubicle to CEO ·

2022/11/21

How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to

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47:41

Health-Ade Founder Used Craigslist To Get Their...

Cubicle to CEO ·

2022/11/14

If you love a scrappy startup story, today’s case study is a true standout. I’m joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we’re taking a trip down memory lane to the brand’s early days in 2013, when they were quickly running out of money and only carried in 10

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49:18

After Rejecting A Shark Tank Investment, She Raised...

Cubicle to CEO ·

2022/11/07

If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite

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48:51

[Income Report] How I ‘Future-Proofed’ My Business &...

Cubicle to CEO ·

2022/10/31

Welcome to another one of our quarterly income reports! If you’re a new listener of the show, we highly recommend going back and listening to our previous income report episodes to get a better understanding of why we started sharing this information 4 years ago as part of our advocacy for financial transparency. If you want to check out our previous reports, we’ve created a curated playlist for you here: https://ellenyin.com/incomereport If you are a returning listener of these income reports,

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43:17

GrubHub’s Founder Grew Revenue By 300% One Week After...

Cubicle to CEO ·

2022/10/24

On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers. Since leaving GrubHub post-IPO in 2014, Mike more

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60:16

Set Up A Strategic Podcast Guesting Tour That Will 4X...

Cubicle to CEO ·

2022/10/17

You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This

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56:52

Want To Scale a Luxury 1:1 Service Past $500K? This 7...

Cubicle to CEO ·

2022/10/10

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years. Instead of shooting a handful of

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68:43

Would You Merge Your Business With A Friend's? These...

Cubicle to CEO ·

2022/10/03

We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by

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44:48

Jaclyn Johnson Sold Out A 1,500 Person Create &...

Cubicle to CEO ·

2022/09/26

Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a

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47:56

Charge $4200 A Day As A Creative (Becca Luna Made...

Cubicle to CEO ·

2022/09/19

Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience.Becca created her website in

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46:18

This One Page Document Added $35K To A Business In 1...

Cubicle to CEO ·

2022/09/12

Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals. Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the common challenge of CEOs becoming the bottleneck in scaling. The critical number is the focus of a one page

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53:42

Behind The Business: Opening My Oregon Coworking...

Cubicle to CEO ·

2022/09/05

Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride these first 7 months, so let’s just dive into the episode!Links mentioned in this

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53:42

Are You Multi-Passionate? Actor Julia Campbell Karnes...

Cubicle to CEO ·

2022/08/29

Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasions than inviting Julia - who plays mean girl Christie Masters opposite Lisa Kudrow & Mira Sorvino’s

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72:21

Real Talk With Rachel Hollis: The Full Scoop Behind...

Cubicle to CEO ·

2022/08/22

Today’s guest needs no intro - Rachel Hollis is a three-time New York Times bestselling author with over 100 million podcast downloads. This Austin mom of 4 is also the founder of RISE Conferences, the #1 personal development conference focused entirely on women. When Rachel texted me to ask if I wanted to do an episode together, it was an easy yes, but I wanted to be really intentional about using this opportunity to deep dive into a specific, actionable business strategy that she hasn’t shared

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58:53

She Stopped Selling For A Year And Still Made $45K In...

Cubicle to CEO ·

2022/08/15

Get 3 months of Kajabi for only $99: https://ellenyin.com/kajabi99OR try Kajabi FREE for 30 days with this link: https://ellenyin.com/kajabiImagine if your ability to perform the core function in your business suddenly became impossible due to an illness. That’s exactly what happened to our guest, Lady Kellsie Moore, a top video presence coach for entrepreneurs and speaker whose TMJ-D diagnosis prevented her from being able to speak for an entire year. In today’s case study, Kellsie shares her

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61:30

Borrow The Personality Quiz Funnel Behind This $70K...

Cubicle to CEO ·

2022/08/08

Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique

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415 results

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