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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

46:11

257 - Why You Should Invest in Events as a Marketing...

The Marketing Millennials ·

2024/05/21

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris. The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community

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8:53

SPECIAL SERIES: Secret Subject Line Tips | Bathroom...

The Marketing Millennials ·

2024/05/20

🤔 To open with an emoji or not to open with an emoji… that is the question. Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important? You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing. Follow

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29:26

256 - Why PR and Organic Social Work Well Together,...

The Marketing Millennials ·

2024/05/16

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media

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38:30

255 - How to Add Creators To Your B2B Gameplan

The Marketing Millennials ·

2024/05/15

Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. Tune in as he shares his

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10:39

Why Marketing Works: Jake From State Farm

The Marketing Millennials ·

2024/05/14

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom? Aidan unravels how the

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9:19

SPECIAL SERIES: Get People to Open Your Emails |...

The Marketing Millennials ·

2024/05/13

To: You@gmail.com From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽 Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper. Follow

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36:42

254 - The Importance of Building a "Belief" in...

The Marketing Millennials ·

2024/05/09

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies? Jon shares how you can best leverage podcasting and

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8:41

Don’t ALWAYS Blame the Channel (Solo Edition)

The Marketing Millennials ·

2024/05/08

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits

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10:33

Why Marketing Works: Loro Piana

The Marketing Millennials ·

2024/05/07

If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest? Tune in

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10:22

SPECIAL SERIES: Our Secrets for Getting People to...

The Marketing Millennials ·

2024/05/06

Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to

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41:21

253 - Good vs Bad Marketing w/Dave Kaufman - Head of...

The Marketing Millennials ·

2024/05/02

Good vs Bad Marketing.Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy

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25:10

252 - B2B Content Marketing w/Tracey Wallace |...

The Marketing Millennials ·

2024/04/30

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on

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11:36

SPECIAL SERIES: Webinar Registration Tactics That...

The Marketing Millennials ·

2024/04/29

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance. Plus, what’s the #1 thing you can do

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12:23

Why Does Everyone Want the Stanley Tumbler???

The Marketing Millennials ·

2024/04/25

What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company. How did Stanley capitalize on influencer

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27:05

251 - Do You Need a Fractional CMO?, with John...

The Marketing Millennials ·

2024/04/24

Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights? And stay tuned as John shares his

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44:01

250 - Why You Should Start Using Video Today in Your...

The Marketing Millennials ·

2024/04/23

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they

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10:46

The KING of Hot Sauce: the Mastermind Behind...

The Marketing Millennials ·

2024/04/18

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.What are we talking about? Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world? Aidan

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47:34

249 - A New Way to Go-To-Market, with Jared Fuller,...

The Marketing Millennials ·

2024/04/17

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust. Jared also shares insights on the future of marketing and the importance

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38:56

248 - The Hourglass Marketing Funnel, with Heather...

The Marketing Millennials ·

2024/04/16

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and

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11:17

The Greatest Movie You’ll NEVER See

The Marketing Millennials ·

2024/04/11

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. That’s right. DEAD. Is the movie trying to kill you in some sick real-life “Saw” game? Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired

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