x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

34:45

Referral Partners 10 People to get Design Referrals...

Resourceful Designer: Strategies for running a... ·

2018/06/08

Referral Partners 10 People to get Design Referrals From It's confusing for wannabe entrepreneurs to start a business. Their confusion creates an excellent opportunity for you, as a designer to team up with referral partners and not only help these entrepreneurs get started, but it also helps grow your and your referral partners' businesses. Starting a business is a daunting task. You don't just get out of bed one morning and think to yourself “What should I do today? I know, I’ll start a business.”

en

43:05

Using Google AdWords to Attract Design Clients - RD123

Resourceful Designer: Strategies for running a... ·

2018/06/01

Using Google AdWords to Attract Design Clients Any time designers get together in person or online on platforms like Facebook, LinkedIn or Reddit, you’re sure to hear someone ask how to attract more clients. It’s one of, if not the most significant problem faced by designers. Without clients, your business fails. It doesn’t matter how good a designer you are if you don’t have people paying for your services your business will not survive. There are many ways you can attract new clients. Last week I

en

38:17

12 Inexpensive (or free) Ways to Promote your Design...

Resourceful Designer: Strategies for running a... ·

2018/05/25

You need to promote your design business if you want it to grow. Just like any other endeavour, if you don't promote your design business you are drastically impeeding its chance to grow. It's called brand recognition, which you being a designer should know. The idea is that when someone is in need of a service, you offer, there's a good chance they will choose to work with someone they know, or at least someone they've heard of. It's up to you to get your name out there so that the "someone they've

en

36:43

Most Design Clients Are Ignorant - RD121

Resourceful Designer: Strategies for running a... ·

2018/05/18

Most Design Clients Are Ignorant When I say that most design clients are ignorant I'm not trying to be mean or derogatory. I'm simply stating a fact. The definition of "Ignorant" is someone who is lacking in knowledge or information as to a particular subject. That description is a perfect fit for design clients who often don't understand what it is you do, or how you do it. Design clients don't understand how the creative process works. They don’t know how much effort goes into even the simplest of

en

34:39

Discovery Process - Doing It Right - RD120

Resourceful Designer: Strategies for running a... ·

2018/05/11

How in depth is your Discovery Process? The Discovery Process is kind of like dating, or at least what I can remember from my dating days. It’s done at a point in your client relationship when you want to get to know them better. What are their goals, what makes them feel good, what frustrates them, what do they like, dislike? Why do they want to work with you? This conversation reveals the thoughts and feelings your client has towards their business, product or service. Larger agencies have people

en

21:27

Being Effective vs Being Productive - RD119

Resourceful Designer: Strategies for running a... ·

2018/05/04

How effective are you when you work? I don’t know if it’s because it’s springtime or if there’s some national or international initiative going on, but a lot of podcasts and blogs have been talking about productivity lately. Covering things such as ways to get things done more proficiently. Ways to make your job easier. Ways to not only do more but do more in less time. These articles and podcasts also talk about the wide variety of apps, journals and other tools to help increase your

en

33:46

Minimising Back and Neck Pain From Long Days...

Resourceful Designer: Strategies for running a... ·

2018/04/27

Do you suffer from back or neck pain? The other day at dinner during some idle chit-chat with my wife she mentioned a presentation she attended about ergonomics and how to minimise back and neck pain from sitting at a computer all day. The following morning at breakfast I found presentation handouts she had left on our kitchen table, and I started skimming over them. Before I knew it, I had read them all. They were so informative that after breakfast I came into my office and made some adjustments

en

29:19

Calling Myself A Design Consultant Grew My Business -...

Resourceful Designer: Strategies for running a... ·

2018/04/19

What's in a title? Since the inception of the design industry we designers have struggled with what title to give ourselves. I started my career calling myself a Graphic Artist. Later I changed to Graphic Designer and stuck with it until just recently when I took on the title of Design Consultant. Even though the bulk of my work these days is web design I’ve never called myself a Web Designer unless I paired it with Graphic Designer. As in, I'm a Graphic/Web Designer. In my experience, the title

en

24:28

Crafting Your Elevator Pitch - RD116

Resourceful Designer: Strategies for running a... ·

2018/04/12

Do you have an elevator pitch? Imagine running into an old high school classmate at the airport. Someone you haven’t talked to in years. After exchanging some pleasantries, you realise they would be a perfect design client for you. They ask you what you do for a living, and as you start thinking of the best way to pitch your services to them, their flight is called, and you’ve lost your chance. That’s where having an elevator pitch could have helped you. What is an elevator pitch? An elevator pitch

en

41:34

Stop Treating Design As A Commodity - RD115

Resourceful Designer: Strategies for running a... ·

2018/04/06

Design should not be a commodity. I recently saw a conversation in a Facebook group discussing price lists on design websites. The consensus was that including fixed or package prices on your site diminishes the value of your services as a designer. This got me thinking. Are designers who include price lists positioning themselves as a commodity? What is a commodity? Let me share three definitions of a commodity that I found online. A commodity is a physical substance, which is interchangeable with

en

29:52

Observations From New Entrepreneurs - RD114

Resourceful Designer: Strategies for running a... ·

2018/03/30

What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise Centre. They decided this time around that adding a "graphics" related seminar would be valuable to new business owners and they asked if I would be interested in presenting. The seminar I presented was advertised with the title “Graphic Design Basics”

en

51:46

Design Discounts: Pros, Cons and Alternatives - RD113

Resourceful Designer: Strategies for running a... ·

2018/03/23

Should you offer design discounts to your clients? Let me start off by saying I'm not a fan of offering discounts for design services. And by the looks of it, I'm not alone. In preparing for episode 113 of the Resourceful Designer podcast, I read a lot of articles about the pros and cons of offering design discounts, and almost all of them said it was a bad idea. The main reason is that offering a discount lessens the perceived value of you, your services and the overall brand you are building for

en

43:55

How I Found International Design Clients - RD112

Resourceful Designer: Strategies for running a... ·

2018/03/16

Taking your design business international. There are many ways to attract international design clients. You can travel the world and talk to people about your business. You can invest in an international marketing campaign. You can become an SEO wizard and draw clients from around the world to you. Or, you can do what I did and give something away for free. My first international client, without even trying. If you listen to the Resourceful Designer podcast, you may have heard me mention bits and

en

44:50

How Good Impressions Can Help Your Design Business -...

Resourceful Designer: Strategies for running a... ·

2018/03/09

What makes up good impressions? The impressions you leave on your clients determine their willingness to work with you in the future. When good impressions outweigh bad impressions, clients will want to do business with you again. So how do you ensure you are making good impressions while dealing with your clients? Let me tell you a story About a year ago something happened to our washing machine. Every time we tried to do a load of clothes the washer would start up and then stop. Lights on the

en

34:41

Value-Based Pricing: How To Do It Right! - RD110

Resourceful Designer: Strategies for running a... ·

2018/03/02

What Is Value-Based Pricing? Value-based pricing is a way to not only get paid for your time and expenses but a way to get paid for the value of the services and products you provide to your clients. Value-Based Pricing = Time + Expenses + Value. With hourly pricing and project-based pricing, you are compensated only for your time and expenses. This way is ok for newer designers just starting out. But once you’ve established yourself and start to build a reputation as a skilled designer, you

en

30:40

7 Tips For Building Design Client Loyalty - RD109

Resourceful Designer: Strategies for running a... ·

2018/02/22

How much thought do you give client loyalty? When it comes to your business, everything you do and everything you don’t do tells your clients how they should feel about you and your business. Being a great designer isn’t enough to garner client loyalty. There are plenty of great designers out there. So why should someone choose you over any of them? It’s even more difficult in today's market with all the inexpensive crowdsourced or contest oriented design options available to clients these days. Not

en

21:15

5 Things To Consider Before You Become a Freelance...

Resourceful Designer: Strategies for running a... ·

2018/02/15

Are you looking to become a freelance designer? At one point or another, every designer wonders what it would be like to become a freelance designer. Maybe you’re a student dreaming of tackling the world after graduation. Perhaps you’re an in-house designer tired of working 9-5 designing similar things for the same company year after year. Maybe you work for a design agency as part of a larger team of experienced designers, and you feel like you are not being used to your full potential. Regardless

en

19:35

Landing New Clients, It's All About The Follow-Up -...

Resourceful Designer: Strategies for running a... ·

2018/02/08

If you want more design clients you need to follow-up. It requires many hats to run a successful home-based design business. Beyond being a designer, you need to wear the hat of a bookkeeper, a receptionist, a marketer, a salesperson and many more. Often it's the salesperson hat that scares people away, but it's one of the most important ones you will have to wear. To have a successful design business, you need to be a competent salesperson. You don’t have to be great. You don't even have to be that

en

23:34

Making Progress Every Day Equals Business Success -...

Resourceful Designer: Strategies for running a... ·

2018/02/02

Make a little progress every day to reach the next level. Building a successful design business isn’t easy. It takes skill, it takes time, and it takes effort, a lot of effort. Think of your design business’s success as a journey. One where you strive every day to make progress towards that next level of success. Every business starts off new, with all the potential in the world. To grow your business, you need to have a destination in mind of what next level you want to reach. Then you get to work

en

44:16

Coping With Isolation When Working From Home - RD105

Resourceful Designer: Strategies for running a... ·

2018/01/26

Do you worry about isolation while working from home? Isolation is one of the major concerns when running a home-based design business. Spending day after day, week after week having minimal contact with other people can take its toll on some people. That's why working from home is not for everyone. When asked about working from home most people will give one of two responses. I wish I could do that. Be my own boss, work my own hours with nobody looking over your shoulder. I don't think I could do

en

364 results

Similar Podcasts

Start The Breakthrough Full Audiobook Now, Thriller Fans!

thebookvoice.com

Get Hooked On The Life-Enhancing Full Audiobook Experience!

thebookvoice.com

西四五条

主播郑捕头

Podcast Patapoe

0d0a

On Mic Podcast

Jordan Rich