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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

26:28

Snack Nuts for Hormel Foods, Head of Marketing

Wharton Marketing Matters ·

2022/01/20

Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more! Hosted on Acast. See acast.com/privacy for more information.

en

26:31

1/19/22: Marketing News with Marketing Dive's Peter...

Wharton Marketing Matters ·

2022/01/20

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse. Hosted on Acast. See acast.com/privacy for more information.

en

35:37

Wheelhouse Labs & Speakeasy Co.

Wharton Marketing Matters ·

2021/12/27

Marketing Matters Spotlight Segments: Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. Topics include Marketing & Producing Jimmy Kimmel's third "Live in Front of a Studio Audience" special. Josh Jacobs, Co-Founder & CEO of Speakeasy Co., a leading e-commerce and fulfillment platform servicing the beverage alcohol industry. Topics include the Transformation of Alcohol Distribution & their Holiday partnership with Bacardi. Hosted on

en

17:22

Retail Trends with Retail Dive's Daphne Howland

Wharton Marketing Matters ·

2021/12/27

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season. Hosted on Acast. See acast.com/privacy for more information.

en

28:56

Vice President of Marketing, Lexus USA

Wharton Marketing Matters ·

2021/12/16

Vinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'! Hosted on Acast. See acast.com/privacy for more information.

en

24:03

12/15/21: Marketing Hits & Misses with Marketing...

Wharton Marketing Matters ·

2021/12/16

Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021! Hosted on Acast. See acast.com/privacy for more information.

en

28:35

Black Friday Special - Marketing Dive & The National...

Wharton Marketing Matters ·

2021/11/30

Marketing Matter's Annual Black Friday Special!Guests Include: Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions Hosted on Acast. See acast.com/privacy for more information.

en

24:24

Black Friday Special - Butterball & Expedia Group

Wharton Marketing Matters ·

2021/11/30

Marketing Matter's Annual Black Friday Special.Guests include: Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40thanniversary and Butterball's Turkey-Talk Line Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends Hosted on Acast. See acast.com/privacy for more information.

en

26:20

Sephora's Senior Vice President of Integrated...

Wharton Marketing Matters ·

2021/11/04

Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty. Hosted on Acast. See acast.com/privacy for more information.

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26:40

11/3/21: Marketing Hits & Misses with Adweek's...

Wharton Marketing Matters ·

2021/11/04

Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad. Hosted on Acast. See acast.com/privacy for more information.

en

26:00

Marketing Hits & Misses with Adweek's Shannon Miller...

Wharton Marketing Matters ·

2021/10/28

Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more! Hosted on Acast. See acast.com/privacy for more information.

en

27:00

CEO, Spirit Halloween

Wharton Marketing Matters ·

2021/10/28

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more! Hosted on Acast. See acast.com/privacy for more information.

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26:09

General Manager, Sir Kensington's

Wharton Marketing Matters ·

2021/10/22

Alex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating the brand & recent partnerships with Chrissy Teigen, Steven Schirripa and more! Hosted on Acast. See acast.com/privacy for more information.

en

26:50

10/20/21 Marketing Hits & Misses with Retail Dive's...

Wharton Marketing Matters ·

2021/10/22

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.Stories include: Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night”Ad Ray-Ban And Facebook’s New Smart Glasses Saks Fifth Avenue Pursuing IPO for its Digital Operations Stitch Fix Is Making Some Big Moves Hosted on Acast. See acast.com/privacy for more information.

en

27:26

9/27/21: Hits & Misses/Retail Dive's Cara Salpini

Wharton Marketing Matters ·

2021/10/04

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more! Hosted on Acast. See acast.com/privacy for more information.

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25:34

CEO & Co-Founder, Liquid Death

Wharton Marketing Matters ·

2021/10/04

Mike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing! Hosted on Acast. See acast.com/privacy for more information.

en

26:46

Vice President, Marketing - Mars Food (Ben's Original)

Wharton Marketing Matters ·

2021/09/16

Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities. Hosted on Acast. See acast.com/privacy for more information.

en

26:13

Senior Brand Director, Absolut Vodka

Wharton Marketing Matters ·

2021/09/16

Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era! Hosted on Acast. See acast.com/privacy for more information.

en

26:15

President, Expedia Brands

Wharton Marketing Matters ·

2021/08/25

Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF. Hosted on Acast. See acast.com/privacy for more information.

en

26:45

Tiffani Bova, Global Growth & Innovation Evangelist...

Wharton Marketing Matters ·

2021/08/25

Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report! Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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