x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

40:06

Episode 20: Bow Down Before the Ad Tech God

Marketecture: Get Smart. Fast. ·

2023/05/19

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the Marketecture podcast. And with him were Eric of New Jersey, and Ari, the one who speaketh too much. And it was good.In this episode:Twitter's new CEONetflix at the upfrontsLuma's DMS conferenceVisit Marketecture.tv to join our community and get access to full-length in-depth

en

04:57

LinkedIn - B2B ad tech juggernaut

Marketecture: Get Smart. Fast. ·

2023/05/15

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real

en

50:40

Episode 19: Joanna O'Connell -- "CMOs don't care...

Marketecture: Get Smart. Fast. ·

2023/05/12

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS.In this episode:Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/ Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/ GoogleIOVisit Marketecture.tv to join our community and get

en

05:57

Episode 100 - A deep dive on The Trade Desk’s...

Marketecture: Get Smart. Fast. ·

2023/05/08

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at

en

47:01

Episode 18: Chris Kane's Mission to Kill Bad Supply

Marketecture: Get Smart. Fast. ·

2023/05/05

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-moreAmazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBwGoogle gives up on in-app mediation:

en

06:17

Ampersand - Bundling TV inventory across national...

Marketecture: Get Smart. Fast. ·

2023/05/01

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

en

42:49

Episode 17: Stephanie Layser from Amazon on why AWS...

Marketecture: Get Smart. Fast. ·

2023/04/28

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.Also in this episode:Optable raises $20 million for their clean room:https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy Google earnings:https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html Index Exchange's loyalty pledge to

en

04:33

AdsWizz - An SSP, DSP and ad server geared to audio...

Marketecture: Get Smart. Fast. ·

2023/04/24

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/ads-wizz-anne-frisbie .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our

en

33:28

Episode 16: Marketecture at Possible in Miami

Marketecture: Get Smart. Fast. ·

2023/04/21

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with:Rishad TobaccowalaRichy GlassbergEric WheelerDave KohlJoanna O'ConnellAnd many more!Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through

en

06:12

Intentful - AI copywriting tools trained on brand data

Marketecture: Get Smart. Fast. ·

2023/04/17

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

en

41:48

Episode 15: The Ad Prof himself, Ratko Vidakovic,...

Marketecture: Get Smart. Fast. ·

2023/04/14

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of

en

37:56

The four pillars of Uber’s $500M ad business

Marketecture: Get Smart. Fast. ·

2023/04/10

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

en

37:40

Episode 14: What he saw - Matt Goldstein and Rich...

Marketecture: Get Smart. Fast. ·

2023/04/07

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google algo changes, and more.Magnite going direct:https://digiday.com/media/in-a-shrinking-marketplace-magnite-explores-media-trading-without-dsps/Tom Tiscari estimates Magnite and Pubmatic’s take

en

05:07

DoubleVerify - Tackling new measurement challenges in...

Marketecture: Get Smart. Fast. ·

2023/04/03

CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way

en

03:54

605 - Attribution and performance prediction tools...

Marketecture: Get Smart. Fast. ·

2023/04/03

Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/605-lindsey-woodland .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get

en

44:46

Episode 13: Ronan Shields on Netflix, B2B media, and...

Marketecture: Get Smart. Fast. ·

2023/03/31

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs.In this episode:Sovrn take rates go to zeroCompetition act from Senator Mike LeeSemaphor on the history of OpenAIEU pubs don't like contextual dataVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of

en

05:29

Emodo - A native SSP and DSP backed by Ericsson’s data

Marketecture: Get Smart. Fast. ·

2023/03/27

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/emodo-alistair-goodman .Visit

en

37:07

Episode 12: How should agencies invest in tech? With...

Marketecture: Get Smart. Fast. ·

2023/03/24

Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode:Biden banning TikTokVendors doing the dirty work for agenciesGap cuts retail mediaVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world

en

05:08

Tubi - A deep dive on the AVOD services' audience and...

Marketecture: Get Smart. Fast. ·

2023/03/20

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at

en

05:31

Demandbase doubles down on B2B ad tech

Marketecture: Get Smart. Fast. ·

2023/03/20

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based audience activation.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/demandbase-gareth-noonan-russell-martin .Visit Marketecture.tv to join our

en

367 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...