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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:02

Law Firm Goals Are Dead Without This Strategy

The Law Firm Marketing Minute ·

2024/12/09

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Your Firm’s 2024 Game-Changer🔥 Without the right strategy, your law firm’s goals might as well be wishful thinking. In this episode, Smike, Sarah, and Megan break down the power of SMART objectives and how to reverse-engineer your success for 2024. From crafting realistic goals to breaking them into actionable steps, this is the blueprint every lawyer needs for a productive new

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24:04

How Santa Claus Could Be Killing Your Law Firm

The Law Firm Marketing Minute ·

2024/12/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎅 Procrastination might be the gift that keeps on taking. In this festive yet hard-hitting episode, Smike, John, and Sofia uncover how holiday mindset traps like "after the holidays" can quietly undermine your law firm's success. From reactive marketing mistakes to actionable tips for crushing procrastination, this episode is your wake-up call to stay ahead of the game.📌 What You Will

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1:25

Learn to Be Proactive: It’s What Winning Firms Do

The Law Firm Marketing Minute ·

2024/12/05

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Marketing Consistency MattersIn this episode, Smike, John, and Sofia dive into the challenges lawyers face when managing marketing efforts. Discover why reactive strategies lead to peaks and valleys in your practice—and how shifting to a proactive mindset can transform your firm's success. Packed with insights and actionable advice, this episode is a must-listen for any attorney

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1:56

Your Marketing Needs This, But You're Not Going to...

The Law Firm Marketing Minute ·

2024/12/04

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Failure Is the Secret SauceFailure isn’t just inevitable in marketing and business—it’s essential. In this episode, Smike, John, and Sofia tackle the uncomfortable truth: your marketing will fail. But don’t panic! Each misstep is a goldmine of insight, moving you closer to success. Learn how to embrace failure, extract its lessons, and turn setbacks into strategic wins.📌 What You

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1:41

Stop Screwing Over Your Future Self

The Law Firm Marketing Minute ·

2024/12/03

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Protect Your Future Self TodayStop putting off what matters most and start taking control of your future! In this episode, Smike, John, and Sofia unpack the painful truth about procrastination and reveal how today’s actions—or lack thereof—can either build or break your future self. Tune in for a raw, no-nonsense conversation that’ll challenge how you think about control, motivation,

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1:59

Stop Saying ‘After the Holidays’—Here’s Why

The Law Firm Marketing Minute ·

2024/12/02

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Waiting Costs You ClientsThink waiting until ‘after the holidays’ is harmless? Think again. In this episode, Smike, John, and Sofia break down why this common mindset can hurt your law firm’s growth. Learn why taking action during the holidays is critical for staying ahead and ensuring your marketing momentum doesn’t stall.📌 What You’ll Learn:The risks of waiting until ‘after the

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20:48

Don't Overstuff Your Bird - Truth About Keywords

The Law Firm Marketing Minute ·

2024/11/29

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!A Thanksgiving Special on Effective Blog-WritingIs your blog overloaded with keywords? In this episode, Smike, Eddie, and Sarah unpack the truth about keyword stuffing and how it’s holding your content back. Learn why overstuffing your blogs can drive readers away and how to strike the perfect balance between SEO and readability.📌 What You’ll Learn:Why keyword stuffing hurts your

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1:01

The 60-Second Guide to Better Blogs

The Law Firm Marketing Minute ·

2024/11/28

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!A Quick Guide to Writing Better BlogsIn just 60 seconds, learn how to elevate your legal blogs to attract clients and build trust. Smike, Eddie, and Sarah simplify the essentials of blog writing, focusing on creating content that resonates with your audience while positioning your law firm as an expert.📌 What You’ll Learn:The must-have elements for effective legal blogsHow to write

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2:03

Are Your Blogs Being Bullied?

The Law Firm Marketing Minute ·

2024/11/27

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Standing Up to Keyword OverloadAre your blogs being bullied by keywords? In this episode, Smike, Eddie, and Sarah break down how keyword overload can ruin your blog’s readability and hurt its ability to connect with readers. Learn how to strike the perfect balance between SEO and quality writing to create content that engages your audience and drives results.📌 Key Takeaways:Why

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2:51

How to Lose Your Blog Readers in Seconds!

The Law Firm Marketing Minute ·

2024/11/26

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Keeping Readers Hooked on Your BlogsStruggling to keep readers engaged with your legal blogs? In this episode, Smike, Eddie, and Sarah share why most blogs lose readers in seconds and what you can do to fix it. Learn how to avoid attention-killing mistakes, create scannable content, and keep readers coming back for more.📌 What You’ll Learn:Why readers stop engaging with blogs so

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1:27

Keywords Won’t Save Your Legal Blogs—What Will?

The Law Firm Marketing Minute ·

2024/11/25

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Stop wasting time on empty SEO tacticsThink keywords are enough to make your legal blogs successful? Think again. In this episode, the Spotlight Branding marketing team—Smike, Eddie, and Sarah—break down why relying on keywords won’t save your content and what you should focus on instead. Using a brilliant billboard analogy, they reveal how substance and value are the true drivers of

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26:28

The High Cost of Mishandling Your Law Firm’s Data...

The Law Firm Marketing Minute ·

2024/11/22

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Proper Data Tracking Is Critical for Your Law FirmBad data practices can quietly drain your law firm’s revenue and efficiency. In this episode, Smike and Sachin Bakhai, founder of LawKPIs, explore the hidden costs of poor data tracking and share actionable strategies to clean up your systems, implement real-time solutions, and make smarter decisions for growth.🔑 Key Takeaways:The

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2:27

Stop Guessing—What Actually Motivates Your Team to...

The Law Firm Marketing Minute ·

2024/11/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Motivating Your Team to Drive Law Firm GrowthEver wonder what it takes to get your team genuinely invested in growing your law firm’s revenue? In this episode, Smike sits down with Sachin Bakhai, founder of LawKPIs, to reveal strategies that motivate employees to take ownership of business growth. From implementing origination credit systems to identifying key performance data, they

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1:17

Your Data Is a Hot Mess—How to Clean It Up

The Law Firm Marketing Minute ·

2024/11/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Transforming Your Data from Chaos to ClaritySachin Bakhai, founder of LawKPIs, tackles a problem too many law firms face: messy, unorganized data. From scrambling for reports to making sense of bad metrics, they break down how to clean up your data and turn it into actionable insights. Discover how streamlined, real-time dashboards can save you time, improve decision-making, and help

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1:16

If Your Law Firm's Data Sucks, Here's Why You're Wrong!

The Law Firm Marketing Minute ·

2024/11/19

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Rethinking Bad Data in Law Firm MarketingHost Smike sits down with Sachin Bakhai, founder of LawKPIs, to challenge a common misconception: the idea that some data is just bad. Sachin explains why even the data you think is “useless” can hold valuable insights into your marketing strategy and client acquisition. Learn how rejected leads and underperforming campaigns can highlight

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1:58

Tracking the Right Numbers: Data Every Firm Should Know

The Law Firm Marketing Minute ·

2024/11/18

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Law Firm Data MattersIn this episode, Smike sits down with Sachin Bakhai, the founder of LawKPIs, to discuss the critical role data plays in the success of small and medium-sized law firms. Sachin shares actionable advice on setting revenue goals, working backward to identify key metrics, and tracking progress weekly or monthly to avoid costly delays. They dive into why investing

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16:39

What I Want You to Know About Social Media

The Law Firm Marketing Minute ·

2024/11/15

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Essential Tips for Growing Your Social Media FollowingIn this episode, we’re getting real about social media and what it truly means for the legal world. From building authentic connections to the value of consistency, Smike dives into why social media is more than just a popularity contest—it’s about relationship building and providing genuine value. He shares insights on how to use

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2:34

What You Need To Know About Social Media Growth

The Law Firm Marketing Minute ·

2024/11/14

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Essential Tips for Growing Your Social Media FollowingIn this episode, Smike breaks down what law firms need to know about social media growth. From tapping into your existing network to engaging with local community members and collaborating with nearby businesses, Smike shares three practical strategies to expand your reach and grow a loyal following. If you’re looking to increase

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3:21

3 Social Media Metrics Worth Keeping Track Of

The Law Firm Marketing Minute ·

2024/11/13

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Focusing on Metrics That Drive ResultsIn this episode, Smike dives into the topic of “vanity metrics” and unveils the three social media metrics that actually make an impact. With the idea in mind that these are NOT NEEDED for law firm social media success, Smike breaks down how engagement, shares, and watch time can reveal the true value of your content. Whether you’re aiming for

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2:56

Your Social Media's Best Friend

The Law Firm Marketing Minute ·

2024/11/12

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Data Is Your Social Media’s Best FriendIn this episode, host Smike dives into the importance of data as a powerful ally for social media success. From tracking analytics to spotting patterns, data can help you understand what resonates with your audience and what doesn’t. Smike breaks down practical ways to leverage social media analytics, including how to use ChatGPT for insights

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