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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:44:16

Office Hours: Trust | Suzi Watford (WSJ) & Ashley...

The CMO Podcast ·

2021/11/03

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust. Joining Jim for this episode is Suzi Watford (EVP Consumer & Chief Marketing and Membership Officer at Dow Jones and The Wall Street Journal) and Ashley Reichheld (Customer, Brand

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00:39:39

DE&I | Kwasi Mitchell (Deloitte)

The CMO Podcast ·

2021/11/01

Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice. In this episode, Kwasi talks to Jim about organic strategies to implement DE&I in organizations. He also shares how to efficiently measure DE&I, and

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00:42:20

DE&I | Carla Zakhem-Hassan (Citi)

The CMO Podcast ·

2021/10/28

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi. In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway she

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00:54:31

Micky Onvural (Bonobos) | From CMO to CEO

The CMO Podcast ·

2021/10/27

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018. In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky also

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00:01:01

Coming Thursday: DE&I Mini-Series

The CMO Podcast ·

2021/10/26

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line. The

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00:56:55

Heidi Cooley (Crocs) | Come As You Are

The CMO Podcast ·

2021/10/20

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year. In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thinks

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00:56:28

Brian Rowley (Panasonic) | The Long Game

The CMO Podcast ·

2021/10/13

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics. In this

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00:54:41

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

The CMO Podcast ·

2021/10/06

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her

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01:01:57

Kim Caldbeck (Coursera) | Scaling Learners

The CMO Podcast ·

2021/09/29

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook. In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. Support our sponsor Deloitte and experience their guidance on resilience for brands in

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00:51:31

Deena Bahri (StockX) | Make Listening a Strength

The CMO Podcast ·

2021/09/22

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix. In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks

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00:48:27

Michael Smith (NPR) | Legacy Brands Don't Build...

The CMO Podcast ·

2021/09/15

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive. In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous

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00:50:04

Office Hours | Advertising in a Cookieless World

The CMO Podcast ·

2021/09/08

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies begin to disappear and how your organization can be proactive about it. Have a question for us? Leave us a voicemail at (781)

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00:01:10

Coming on Wednesday - Office Hours!

The CMO Podcast ·

2021/09/02

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic! Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at, cmopodgmg@gmail.com,! The first Office Hours episode will be about Advertising in a Cookieless World which will premiere on The CMO

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00:48:58

Jack Reynolds (Free People) | 5 Year Plans and...

The CMO Podcast ·

2021/09/01

Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years. Jack didn't start his career as a marketer—he actually had ambitions to work in the music industry as an A&R representative. He started on his path as a marketer when he was

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00:59:11

Ali Weiss (Glossier) | Consumer-Centric Brands Listen...

The CMO Podcast ·

2021/08/25

Ali Weiss is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. Ali has been with Glossier for six years and was promoted to CMO in June 2021. In this episode,

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00:50:23

Cindy Davis (Bed Bath & Beyond) | Ethos Is Greater...

The CMO Podcast ·

2021/08/18

Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond. Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. They are also launching several new brands at the

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00:30:35

Cannes Lions 2021 | CMO Accelerator

The CMO Podcast ·

2021/08/11

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it. First, we hear from Steve Latham,

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00:58:26

Gail Tifford (WW) | From Weight Loss to Lifestyle Brand

The CMO Podcast ·

2021/08/04

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom. In this conversation, Gail talks about how she helped WW transform from a weight loss company into a lifestyle

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00:58:04

Aimee Johnson (Zillow Group) | Helping Consumers...

The CMO Podcast ·

2021/07/28

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter. Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to

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00:53:33

Linda Lee (Campbell Soup Company) | Clarity & Focus

The CMO Podcast ·

2021/07/21

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her

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407 results

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