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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

5:15

Ad-Friendly True Crime, A Trillion Dollar Year, & More

Sounds Profitable ·

2024/12/09

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

12:19

Paywalling Podcast Journalism, Growing Audio...

Sounds Profitable ·

2024/12/06

Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

2:26

Magellan AI x Public Media, Focusing Subcultures over...

Sounds Profitable ·

2024/12/05

Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:50

Podcast Reporting 🔜 Paywalls, WARC on Increasing...

Sounds Profitable ·

2024/12/04

Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

6:22

Programmatic's 2024 Performance, YouTube's Podcasting...

Sounds Profitable ·

2024/12/03

Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:43

Podcast Show London Tickets Live, Mobile Shopping on...

Sounds Profitable ·

2024/12/02

Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

1:51

New Shows Grow in Triton Ranker, More Podcasting M&A,...

Sounds Profitable ·

2024/11/26

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

2:47

Australian Podcast Ads Grow, 2025 Focus on SEO Spend,...

Sounds Profitable ·

2024/11/25

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

9:03

Audible on Amazon Music, Audio "vs" Video Podcasting,...

Sounds Profitable ·

2024/11/22

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

5:03

Looking @ Spotify's Video Pivot, Uptick in Gen-AI...

Sounds Profitable ·

2024/11/21

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:30

Taking Podcast Research Global, Apple's Top Podcasts...

Sounds Profitable ·

2024/11/20

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:49

Audiobooks on Amazon Music, News Influencers Are...

Sounds Profitable ·

2024/11/19

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:31

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Sounds Profitable ·

2024/11/18

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

7:13

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Sounds Profitable ·

2024/11/15

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:49

New Spotify Partnership Program, KANTAR Looks @...

Sounds Profitable ·

2024/11/14

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

6:00

The Offline World

Sounds Profitable ·

2024/11/14

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

4:45

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Sounds Profitable ·

2024/11/13

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST.Catch the full write-up of today's episode on Sounds Profitable.

en

4:49

New Media Growth During Election, Podpage Debuts...

Sounds Profitable ·

2024/11/12

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

8:32

Audience Data on Podcast Discovery, Industry Tracking...

Sounds Profitable ·

2024/11/08

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:03

Asking Tough Brand Safety Qs, Defining Creator vs....

Sounds Profitable ·

2024/11/07

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

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