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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

31:55

NextDoor -- How Farms Are Using It to Sell CSA Shares

My Digital Farmer Podcast ·

2021/05/19

Ever heard of the NextDoor app? I've been hearing farmers mention it from time to time as a GREAT way to sell their products. So I decided to investigate. In this episode, I interview Rowan Miller of RowanTree Farms, who explains how this social media app works, who it's best for, and how to use it to sell more of your products.

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38:22

The Importance of the "Quick Win" in Your Marketing...

My Digital Farmer Podcast ·

2021/05/12

When I first learned marketing fundamentals, I kept hearing my teachers talk about delivering a "quick win." In today's episode, we talk about what this looks like in your sales strategy, and I talk through the characteristics of a quick win in real life. By the end of this episode, you'll be able to quickly build 3-5 quick wins into your customer journey system, that will create raving fans and increase your retention.

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36:55

106 What Should Go in Your CSA Handbook?

My Digital Farmer Podcast ·

2021/05/05

Writing a CSA Handbook is often an overwhelming job the first time you tackle it. This document acts as your "Users Manual' for your CSA members - the one source of truth to spell out your membership agreement and policies and procedures. But what should you write in it? Find the answers in this episode!

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27:32

105 Ten Places to Promote Your Lead Magnet and Grow...

My Digital Farmer Podcast ·

2021/04/28

So you've got this great lead magnet. No what do you do with it? In this podcast, I share 10 different places you can promote that lead magnet to help you grow your email list with qualified potential clients!

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01:05:06

104 Building a Partnership with a Community Supported...

My Digital Farmer Podcast ·

2021/04/21

Have you ever thought about partnering with a community supported fisherman in your CSA? Neither had I -- until I got a call from Aaron Sechler of Citizen Salmon Alaska. In this podcast episode, you get to be a fly on the wall, and listen in on our initial Zoom call where Aaron and I talk out the possibilities and rethink the word "local." My hope is that you might consider adding this product line and partnership to your own CSA, as we find ways to collaborate with other local-minded

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42:48

103 SNAP Benefits for CSA? - Interview with Megan...

My Digital Farmer Podcast ·

2021/04/14

Are you looking to make your CSA more accessible for all levels of income? One of the ways to do so is to make SNAP payments possible. Today's podcast guests share a pilot program called "CSA is a SNAP" that uses a revolving fund to make SNAP payments work for farmers. A great discussion about how to make CSA more accessible to all income levels.

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33:06

102 Seven Ways to Collect Email Addresses

My Digital Farmer Podcast ·

2021/04/07

Are you growing your email list? Your email list is arguably your most valuable marketing asset you own. In this podcast, I share 7 ways you can be collecting this vital contact information, so you can start increasing your customer acquisition today!

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45:46

101 The One Page Marketing Plan with Tim Young of...

My Digital Farmer Podcast ·

2021/03/31

Most farmers don't prioritize marketing from the start. Marketing is an afterthought -- something they think of doing at the last minute. This is often because for many of us, we're not sure what we're even supposed to be doing. All we know is that we don't have enough time to do it. Enter today's guest. Tim Young of Small Farm Nation has just released a new book for farmers called "The One Page Marketing Plan." In it, he shares his simple strategy for how to build a marketing system that works.

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46:49

100 "Grown By" - A Farmer Owned Software Platform -...

My Digital Farmer Podcast ·

2021/03/24

Ever heard of Lindsey Shute? The co-founder of the National Young Farmer's Coalition? Yeah, that Lindsey. Well, now she's set her sights on building another resource to help farmers: a new farmer owned software app called "Grown By." In this interview, we talk ALL about why she made it, how it helps farmers sell their product and get discovered, and why you should list your farm. Lindsey's betting that this app will become the "AirBnB" of the local farm scene, and make locally-sourced food a

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31:44

99 "Good Enough" Marketing

My Digital Farmer Podcast ·

2021/03/17

With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: "There's no way I can do that!" If you're not careful, you can easily start to feel like a failure when your strategy seems insufficient or imperfect compared to what you hear "other people" doing. But what if imperfect and incomplete is "good enough?" I share with you the concept of "minimal viable marketing." Is

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01:12:42

98 Interview with CSA Farmer Jordan MacPhee of Maple...

My Digital Farmer Podcast ·

2021/03/10

Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farming business morphed from a CSA-focused business, to a more diversified approach over time. He also shares how he vets his add-on share vendors so that he can offer lots of products from other farm businesses to his clientele. And he shares how he grew his email list to over 2000 using Facebook ads!

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57:23

97 How to Build a Referral System for your CSA

My Digital Farmer Podcast ·

2021/03/03

Word of mouth marketing has been called the most valuable form of marketing. It’s responsible for 19% of all purchases and influences as much as 90%. Yet today fewer than 1% of businesses have a strategy to leverage these conversations. In this podcast, we’ll share what to think about as you set up a referral system, and give you several examples of how you can build a mechanism in your business that will get people talking.

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01:05:34

96 CSA Retention Best Practices with Benzi Ronen of...

My Digital Farmer Podcast ·

2021/02/24

If you’re like most CSA farms, you’ve added a lot of new members in the last year due to COVID. Now you might be wondering, “How do I make sure they stay?” In this episode, Benzi Ronen of Farmigo shares what he’s learned about how to keep your CSA members coming back. We also talk about his popular CSA management software tool and how it’s helping farmers with customizable shares. If you’re in the market for a new CSA management tool, you’ll want to listen to this!

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01:05:34

95 How to Qualify Your Leads So You Can Get the Right...

My Digital Farmer Podcast ·

2021/02/17

Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that "qualify" your leads so you don't end up with a revolving door in your business.

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39:06

94 Is Harvie Right for You? Interview with Simon Huntley

My Digital Farmer Podcast ·

2021/02/10

One of the most common questions I hear from CSA farmers as they scale is "What CSA software system should I use?" This week, I created a podcast resource where I interview the founder of Harvie.farm -- and we talk about how this platform can help the right farmer build a strong CSA community.

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01:25:20

93 Three Tips to Rock Door to Door Shipping &...

My Digital Farmer Podcast ·

2021/02/03

If you're a farm looking to scale into regional or national shipping, then today's episode is for you. I've got Brooks Hitzfield from Seven Sons Farm, who has helped his little farm scale to 6 figures, by leveraging the power of online marketing, e-commerce and shipping. Brooks shares the 3 secrets to building an effective shipping and delivery system for your farm using Grazecart. He is a great example of a farm that has embraced online marketing to increase their profits.

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48:42

92 Why You Need to Send Out a Weekly Email (and What...

My Digital Farmer Podcast ·

2021/01/27

Writing your email list every week... ugh. Do I really have to? In this episode, I share why this system in your business is SO important. I also share 7 topic templates that will help unlock your writer's block the next time you sit down and try to think of something to say. Practice makes perfect!

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58:07

91 My Interview with a CSA Master Farmer ~ Liz...

My Digital Farmer Podcast ·

2021/01/20

I interview CSA farmer Liz Graznak from Happy Hollow Farm in Missouri. As you listen to her interview, pay attention to the intentional experiences she gave herself before she started a CSA in earnest. All these experiences helped build her confidence that she could actually provide what she promised to her CSA members. She also shares some of her other secrets to success. This is full of GOLD. Take some notes.

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01:11:10

90 How Stacey Thompson Built a CSA Farm-ily and Found...

My Digital Farmer Podcast ·

2021/01/13

Last season, Stacey decided to take the plunge and pivot her farm business away from the farmer's market towards CSA. The result was a life-changing moment for her and her farmer husband, who discovered the power of CSA community relationships. Hear their inspiring story of their CSA "farm-ily."

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46:35

89 Should You Become a CSA Farmer? 10 Questions to...

My Digital Farmer Podcast ·

2021/01/05

In a season when CSAs are once again "hot," many farmers may be asking themselves, "Should I start a CSA for my farm?" In this episode, I interview my life partner, Kurt Bench, as we explore the 10 qualities that we think will help you have an edge. Ask yourself if you have some of them before you pursue your CSA dream.

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