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PODCAST

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid"s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business

business

All Episodes

65:03

Shark Tank shark Andrew Banks on how to build an...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/09/09

Andrew Banks made a motza from building two of the world’s largest recruitment companies - Morgan & Bans and Talent 2. He’s also one of the original sharks on the Australian version of Shark Tank in which he’s already invested in nine start-ups. He has an infectious attitude towards business that I know you’re going to love. “In order to build a solid team culture, we would recruit around people’s personality, style, and passion. So we’d hire

en-AU

53:47

This iconic Australian business has been quietly...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/09/04

67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa’s main beach for the past 48 years. How’s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own … explaining how it all started, what he’s learned about people over the journey, his simple approach to customer service, and how he’s embedded himself in the local community. There’s loads more tips

en-AU

20:00

A marketing mindset hack I've been using for 9-years...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/08/13

Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast. Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from YtravelInterview with Melissa Maker

en-AU

29:53

How to successfully pitch your business +++ plenty...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/08/11

Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle

en-AU

43:00

Storytelling is Dave Munson’s secret weapon when it...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/07/05

Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon. “You know, people really value authenticity

en-AU

48:49

Being an unconventional business underpins Mountain...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/06/27

Jen Geale owns Australia’s largest and most unconventional mountain bike store with her husband Michael and another married couple … with a turnover in excess of ten million dollars a year … and she’s done it all from the comfort of her own home whilst offering exceptional customer service. “I know deep down that if we worked 80-hours a week we would grow our business just that little bit more., We would make more money. We would be that little further ahead. But

en-AU

43:09

A $1,500 online survey lead to a 34% sales increase...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/06/20

Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: Increased revenues by 34% Added 17,000 prospects to his mailing list Got him thousands of dollars in free publicity And positioned his business as an industry authority THAT’S marketing gold … right there! “When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for

en-AU

62:21

Carman’s Muesli founder Carolyn Creswell strikes the...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/06/14

Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness

en-AU

55:57

sleepbus founder Simon Rowe escaped a comfortable...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/06/06

Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it … like nothing else mattered? Well, that’s exactly what happened to sleepbus founder Simon Rowe … and whilst it’s still early days, he’s on a mission to ensure that people who are sleeping rough get a comfortable, safe night’s sleep. “Following 12 months of research including being homeless myself, the idea of sleepbus was

en-AU

65:02

How to write effective marketing copy that converts...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/05/31

If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you

en-AU

47:29

Michelle Bridges has built a strong personal brand on...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/05/24

Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand. “If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and foremost

en-AU

53:09

This simple (yet scary) conference speaking strategy...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/05/17

Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it’s working a treat! “In such a new industry we

en-AU

64:47

Ex-Buddhist Monk turned entrepreneur Clarke Scott on...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/05/09

As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion? They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious businesses. “If you can come at everything, not just in business but in your life, by trying to be of

en-AU

55:01

How to start a business in a foreign country with...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/05/02

Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview! “We landed in Santa Monica where we found people to be very open to

en-AU

77:51

Instagram superstars Stephanie Claire-Smith & Laura...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/04/26

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen

en-AU

65:23

How to turn a grudge purchase in to a purchase women...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/04/18

Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done

en-AU

81:54

Sports Illustrated was the inspiration for this...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/04/12

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the

en-AU

48:04

A new way to use video to market your small business...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/04/05

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!)

en-AU

70:03

Rapid growth attributed to an unwavering respect for...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/03/28

When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing business

en-AU

76:58

The secret to working smarter not harder with Your...

The Small Business Big Marketing Podcast with Tim Reid ·

2018/03/21

Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He’s built a $15M property portfolio of his own, works only a few hours a day, travels

en-AU

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