PODCAST

The Expert Author Show

Brian Ellwood

This is a show about optimizing all areas of your life: career, health, productivity, and wealth.

business marketing

All Episodes

12:22

How To Get Clients Without DM'ing 50 People A Day

The Expert Author Show ·

2021/07/29

One thing many people a) hate and b) do in the online coaching world is send a lot of cold DM's. We do it because a) it works b) our coach told us to and c) everyone else is doing it. But, we hate it and we know it isn't sustainable in the long run. If you hate cold DM's, there is a different approach that cuts out the cold outreach and gets clients to reach out to YOU instead. Tune in to find out more :) Are you a coach who has struggled with any of the following? -clearly defining who your ideal

06:49

The #1 Most Profitable Coaching Niche

The Expert Author Show ·

2021/07/26

Ever Googled "the most profitable coaching niches?" This topic has A LOT of content about it already out there. But, if you were to choose one of those niches, you might actually make the LEAST money. There's a big problem with approaching the decision this way. In today's episode I explain why and offer an entirely different perspective for you to consider. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific

09:48

Are You Struggling To Make Money As a Coach? Listen...

The Expert Author Show ·

2021/07/22

If you ask a room full of 100 coaches what their biggest challenge is, 90 of them will say: "I want more clients" This often translates to: "I need my business to be making more money" I get it, especially if you quit your job to do this and the bank account is dwindling. The problem is, there are a couple of big pitfalls you can run into when you make money your primary focus. In this episode I offer a different perspective on how you can get out of "money jail" right now and build your business

08:11

What To Do If You Don't Feel Qualified To Be An...

The Expert Author Show ·

2021/07/20

If you've ever been held back by the belief that "I'm not qualified enough"... Then, people told you to just "believe in yourself" as the solution... I'm here to say that's a bunch of B.S. (and there's a much more practical solution available to you)... Tune in to find out what it is! Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you have 100% confidence you can deliver the

10:41

The Real Reason Most Coaching Programs Have Failed You

The Expert Author Show ·

2021/07/12

If you've found yourself in a coaching program that taught you a strategy you HATED to do... You're not alone. Also, continuing to join those programs and listen to those mentors will get you nowhere. This episode explains why, and what to do instead. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you have 100% confidence you can deliver the outcome -packaging up your actual

12:37

If You're Struggling To Explain Your Program, Here's Why

The Expert Author Show ·

2021/07/06

Are you still struggling to clearly define what you do for people? This is really common and nothing to be ashamed of. At the same time, until you fix it, you'll get nowhere as a coach. In this video I go over the 4 elements of a successful outcome that you can talk about and sell with ease. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you have 100% confidence you can

33:22

Have You "Niched Down" Enough?

The Expert Author Show ·

2021/06/28

Today's episode is a training video from a group coaching program I taught last year on picking your niche. In it, we go over how to choose your ideal avatar AND define your "market sweet spot". I must give credit to Ryan Levesque and his great book "Choose" for teaching me the methods that I share in this training on finding your sweet spot. Like Ryan says in the book, choosing who you serve is the #1 most important decision you'll make in your education business. The next most important decision

16:12

Why Those "Make 10K/Month" Programs Are Often A Waste...

The Expert Author Show ·

2021/06/21

Have you ever joined (or thought about joining) one of those programs that tells you they'll "help you make 10K/month"? If you did, I'm curious whether you got the outcome or not... If you didn't, then I highly encourage you to take 15 minutes of your time and listen to this episode BEFORE making the decision to hop into one of those. In the episode I go over why, for me, those programs fell short. It turns out, I was missing a set of key FOUNDATIONAL clarities. There were a handful of issues that

20:00

Why Confidence In Your Product Is Everything

The Expert Author Show ·

2021/06/14

On a scale of 1-10, how confident are you that you can get results for your clients? If you answered anything less than 10, your journey to success is going to be lot harder than it needs to. In this episode I dive into what you can do to fix this - and how I've helped multiple clients gain full confidence in their offers - EVEN IF they have little experience in their niche of choice. I know, I know, that sounds crazy. Even fraudulent. It's not. This episode will explain why, and unlock the

16:31

You Don't Have To Go Crazy On Social Media To Change...

The Expert Author Show ·

2021/06/09

"I don't want to become one of those guys going crazy on Instagram all day" (Words from one of my clients, a successful entrepreneur who is getting into coaching) Unfortunately, this is a common misconception that prevents people from getting into the education space. They don't want to act like a tool on their IG stories all day or post pics of their car, their abs, or their margarita. They want to share what they know and make a difference in the lives of others. They want to have fun doing it

20:04

What "They" Aren't Telling You About Choosing Your Niche

The Expert Author Show ·

2021/06/02

How should you choose your niche? Do you just go with what you know best? Or what you're most passionate about? What if you want to help people with something but you don't have a lot of confidence in your ability to get them results? It's these fundamental decisions that are holding most would be online experts back - even though they think they just need more IG followers. I have a precise method that I use to help my clients chisel out their ideal niche in such a a way that it combines all of the

19:46

The #1 Mistake I Made In Growing My Audience

The Expert Author Show ·

2021/05/26

If you're overwhelmed by all of the different social media platforms that you can be using to grown your education business... Then it's likely you're making the same BIG mistake I was (that slowed my audience growth to a halt). I've recorded a podcast episode that shows you 1) that you don't need to focus on all these different platforms and 2) why doing so is probably the reason that you aren't growing your audience. I also show you HOW to think about which platform you should choose, and give you

17:34

How You Can Get A Clear Vision For Your Coaching...

The Expert Author Show ·

2021/05/19

If you've struggled with procrastination, it can be caused by a lack of a clear vision. Simply put, you can't see how you should roll out the products and programs in your coaching business. You don't want to start working on something only to realize it was the wrong thing - and have to change gears again. In this training I show you how to use "the grid" to know what products you should create over the course of your career. This video was inspired by a talk Brendon Burchard gave, found here:

16:45

Are You Suffering From "Delegation Shame"?

The Expert Author Show ·

2021/05/12

It means judging other people for paying for something that "they could do themselves". Many people are hesitant to buy back their time by investing in delegation (getting help) because they fear being judged by their friends and families. Instead, they continue to use time (the most precious resource) towards things they'd rather not be doing, instead of investing that time into the things that matter to them. In this episode I break down this concept more, show you how I delegate almost

21:27

The Secret Behind Brendon Burchard's 9 Figure...

The Expert Author Show ·

2021/05/05

Brendon Burchard's secret lies not only in his high level of presence, enthusiasm, and energy... The guy is also a strategic business genius who has a unique and powerful way of deciding what products he will create, called an "integrated product suite"... When you understand this you will not only see how you can scale your education business to the upper level like Brendon did... But you'll also be able to see the roadmap for how the business will evolve and grow over time (which seeing the vision

14:30

The #1 Platform To Build Your Website, Funnels, And...

The Expert Author Show ·

2021/04/28

I have one platform I love where I have built my website, 6 online courses, and countless funnels. It's the same one Brendon Burchard runs his entire business on. This video is a walkthrough of my account behind the scenes where I show you how I've built everything and just how easy it can be for you to do, too. To get started with a free 14 day trial to Kajabi, go here (affiliate link): https://app.kajabi.com/r/xXCThZLx/t/yc2lsjrl

12:38

Why You Don't Need To Do Cold DM's And Lots Of Sales...

The Expert Author Show ·

2021/04/21

Most coaches and experts I talk to hate what is also the most popular (and arguable most effective in the short term) strategy of DM'ing people and filling their calendar with calls. If you're an introvert and/or a creative type, this strategy is likely a big turn off for you. You don't need to copy what other people are doing just because it will make you money the fastest. In this video I share my thoughts and what you can do instead. To see if my 6 week 1:1 coaching program would be a fit

14:54

Should You Do 1:1 Coaching, Group Coaching, Or Just...

The Expert Author Show ·

2021/04/16

If you're confused by the different options you have of getting the outcome for your clients... The biggest mistake you can make is just to copy what someone else is doing. Tune in to learn the different "stages" that an education business goes through so you can know how to shape the details of your program. To see if my 6 week 1:1 coaching program would be a fit for you, DM me here: http://m.me/brian.ellwood1

14:54

3 Things You Must Know Before You Market Your...

The Expert Author Show ·

2021/04/09

Most online educators are unclear on the core fundamentals of their business... Instead they are focused on flashy marketing strategies... Here's how to avoid becoming like them and set your business up on the proper foundation. To see if my 6 week 1:1 coaching program would be a fit for you, DM me here: http://m.me/brian.ellwood1

12:06

3 Steps To Designing Your Ideal Coaching Business

The Expert Author Show ·

2021/03/29

Successful entrepreneurs want to become thought leaders all the time but are totally confused on how to break into the space. They don't want to be a douchebag like the gurus they've been watching. They want to do it their way. They can, and there are 3 vital steps to making that happen. In this episode I lay them out for you - my entire blueprint - so you can take action and start making the difference you crave. To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

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