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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

29:44

10 Marketing Mistakes Small Businesses and...

optYOUmize ·

2024/05/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram discusses the challenges small businesses and solopreneurs face in marketing due to limited resources and time. He emphasizes the importance of avoiding common pitfalls such as not defining a target audience, neglecting an online presence, ignoring customer feedback, underestimating the importance of branding, overlooking content marketing, failing to track and analyze results, relying

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28:37

10 Must-Read Biographies for Every Entrepreneur

optYOUmize ·

2024/05/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary This script emphasizes the importance of learning from successful entrepreneurs to achieve success in one's entrepreneurial journey. It begins with a personal anecdote about learning from expert bodybuilders to underline the value of drawing insights from those who have achieved greatness in their fields. The narrative then transitions to recommending biographies of ten business moguls, highlighting the

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27:10

7 Business Lessons from Reality Show Top Chef

optYOUmize ·

2024/05/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram dives into how entrepreneurs can draw valuable business lessons from the reality cooking show, Top Chef. Ingram outlines seven key lessons that revolve around working under pressure, strategic thinking, adaptability, teamwork, creating a desirable product, consistency, and the importance of continuous learning and improvement. These lessons highlight the parallels between the culinary challenges

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27:38

Why Entrepreneurs Struggle With Confidence

optYOUmize ·

2024/05/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an award-winning entrepreneur and product creator, explores the common journey of entrepreneurs, characterized by highs, lows, and challenges that test their confidence. The podcast delves into the necessity of passion, drive, and confidence in starting a business and how entrepreneurs face adversity that can erode their self-assurance. Ingram discusses the importance of viewing each obstacle

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26:29

What Tom Brady's "Greatest Roast of All Time" Can...

optYOUmize ·

2024/05/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this podcast episode, host Brett Ingram discusses what entrepreneurs and individuals can learn from Tom Brady's greatest roast, highlighting how humor, humility, resilience, brand management, teamwork, adaptability, and understanding your audience can lead to success in business and life. Ingram shares his personal journey as a Patriots fan and draws parallels between Brady's football career, his

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25:07

Do You Believe You Deserve Success?

optYOUmize ·

2024/05/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this podcast episode, Brett Ingram discusses the pivotal role of belief in achieving success. He uses personal anecdotes and observations to explore why some people, seemingly less deserving, find success effortlessly, while hardworking individuals often struggle. Ingram shares his own journey of shifting focus from preventing failures to embracing the potential for success, emphasizing the importance of

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25:10

The Weird, Almost-Backward Way To Scale Your...

optYOUmize ·

2024/05/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of Optimize, hosted by Brett Ingram, entrepreneurs are encouraged to explore unconventional pathways to scaling their entrepreneurial income. The podcast debates the merits of traditional business growth strategies, such as expanding customer bases and leveraging existing resources, against the approach of developing new income streams through diversification. Benefits of expanding the

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25:43

The "Drop Everything and Do-This-Now" Action Every...

optYOUmize ·

2024/05/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this podcast episode, host Brett Ingram discusses the paramount importance of building a following for entrepreneurs at any stage of their journey, whether they are starting out or looking to grow their established business. Ingram argues that creating a loyal and engaged audience through sharing valuable content across various platforms is the single most crucial action for long-term success. He

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24:40

10 Side Hustles for Entrepreneurs To Boost Their Income

optYOUmize ·

2024/05/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the OptYOUmize podcast with Brett Ingram, entrepreneurs are given insights into enhancing their income through side hustles. The discussion covers the importance of diversifying income streams and testing new business ideas to mitigate economic and market fluctuations. Ingram presents ten side hustles tailored for entrepreneurs, highlighting freelancing, consulting, creating online courses,

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27:11

10 FREE Marketing Tactics To Sell Your Product Or...

optYOUmize ·

2024/05/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the OptYOUmize podcast, hosted by Brett Ingram, entrepreneurs learn about ten effective marketing tactics that require no financial investment. Ingram discusses the challenge small businesses and solopreneurs face with limited budgets and the necessity of creative, cost-effective marketing strategies to fuel sales and business growth. The tactics covered include social media marketing,

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26:09

Starting vs. Scaling a Business and The 7 Different...

optYOUmize ·

2024/05/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary This script for the podcast 'OptYOUmize' introduces listeners to the distinct phases of entrepreneurship—starting and scaling a business—and the unique skill sets needed for each phase. Host Brett Ingram discusses the different entrepreneurial skills essential for taking a concept to launch and then growing a

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24:44

What the NBA Playoffs Can Teach Us About Business

optYOUmize ·

2024/05/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode titled 'Optimize,' hosted by Brett Ingram, listeners are taken on an exploratory journey connecting the passion and dynamics of the NBA playoffs to tangible business lessons. Ingram draws parallels between the fierce competition, teamwork, and individual performances seen in basketball playoffs

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26:13

9 Business and Life Lessons from the NFL Draft

optYOUmize ·

2024/05/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Brett Ingram discusses the parallels between the high stakes, unpredictability, and valuable lessons of the NFL draft and the entrepreneurial journey. The podcast covers howhistorical performance, overcoming adversity, subjectivity in evaluations, the unpredictability of success, years of sacrifice, embracing

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24:31

The 4 "P" Words That Predict Success As An Entrepreneur

optYOUmize ·

2024/05/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of 'Optimize', hosted by Brett Ingram, we dive into the four crucial traits—dubbed the 'four P's'—that are essential for entrepreneurial success. These include Passion, Persistence, Perseverance, and Patience. Ingram discusses how each trait contributes to building a successful business and

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25:06

8 Ways To Add Passive Recurring Income To Any Business

optYOUmize ·

2024/04/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of Optimize, hosted by entrepreneur and award-winning product creator Brett Ingram, listeners are introduced to the concept of passive and recurring income streams and how integrating these can transform any business. Brett outlines the differences between passive income, which requires no

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26:33

12 Tactics to Get Customers To Spend More

optYOUmize ·

2024/04/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of Optimize, hosted by Brett Ingram, listeners are introduced to 12 strategic methods aimed at encouraging existing customers to spend more, thereby boosting business revenue and profits. Key strategies include offering bundle deals, cross-selling, upselling, providing volume discounts,

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25:56

How To Transform Customer Service Into Epic Branding

optYOUmize ·

2024/04/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary The conversation discusses how to transform customer service into epic branding. It emphasizes the importance of customer service as a branding opportunity and explores various strategies to enhance the customer experience. These strategies include understanding customer needs, training and empowering employees,

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24:54

Dangers Of Me Too Marketing and How To Find Your Own...

optYOUmize ·

2024/04/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary The conversation explores the dangers of MeToo marketing and the importance of finding one's own voice in marketing. It emphasizes the need to be authentic and unique in order to stand out in a crowded market. The host provides six ways to achieve this: understanding what makes us unique, engaging with our

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25:10

9 Biggest Mistakes In Creating Digital Products and...

optYOUmize ·

2024/04/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the nine biggest mistakes in creating digital products and how to avoid them. He emphasizes the importance of understanding the market need, focusing on the customer, collecting user feedback, ensuring a good user experience and design, proper testing, estimating

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24:25

How Safe and Dependable Is Your Digital Marketing...

optYOUmize ·

2024/04/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Digital marketing income is both safe and dependable when it is diversified across multiple income streams. While digital marketing offers many benefits, such as the ability to generate large amounts of money with a small footprint, it is also a dynamic and fast-moving industry. Over the past 15 years, the

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