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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

24:44

What the NBA Playoffs Can Teach Us About Business

optYOUmize ·

2024/05/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode titled 'Optimize,' hosted by Brett Ingram, listeners are taken on an exploratory journey connecting the passion and dynamics of the NBA playoffs to tangible business lessons. Ingram draws parallels between the fierce competition, teamwork, and individual performances seen in basketball playoffs

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26:13

9 Business and Life Lessons from the NFL Draft

optYOUmize ·

2024/05/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Brett Ingram discusses the parallels between the high stakes, unpredictability, and valuable lessons of the NFL draft and the entrepreneurial journey. The podcast covers howhistorical performance, overcoming adversity, subjectivity in evaluations, the unpredictability of success, years of sacrifice, embracing

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24:31

The 4 "P" Words That Predict Success As An Entrepreneur

optYOUmize ·

2024/05/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of 'Optimize', hosted by Brett Ingram, we dive into the four crucial traits—dubbed the 'four P's'—that are essential for entrepreneurial success. These include Passion, Persistence, Perseverance, and Patience. Ingram discusses how each trait contributes to building a successful business and

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25:06

8 Ways To Add Passive Recurring Income To Any Business

optYOUmize ·

2024/04/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of Optimize, hosted by entrepreneur and award-winning product creator Brett Ingram, listeners are introduced to the concept of passive and recurring income streams and how integrating these can transform any business. Brett outlines the differences between passive income, which requires no

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26:33

12 Tactics to Get Customers To Spend More

optYOUmize ·

2024/04/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this episode of Optimize, hosted by Brett Ingram, listeners are introduced to 12 strategic methods aimed at encouraging existing customers to spend more, thereby boosting business revenue and profits. Key strategies include offering bundle deals, cross-selling, upselling, providing volume discounts,

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25:56

How To Transform Customer Service Into Epic Branding

optYOUmize ·

2024/04/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary The conversation discusses how to transform customer service into epic branding. It emphasizes the importance of customer service as a branding opportunity and explores various strategies to enhance the customer experience. These strategies include understanding customer needs, training and empowering employees,

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24:54

Dangers Of Me Too Marketing and How To Find Your Own...

optYOUmize ·

2024/04/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary The conversation explores the dangers of MeToo marketing and the importance of finding one's own voice in marketing. It emphasizes the need to be authentic and unique in order to stand out in a crowded market. The host provides six ways to achieve this: understanding what makes us unique, engaging with our

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25:10

9 Biggest Mistakes In Creating Digital Products and...

optYOUmize ·

2024/04/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the nine biggest mistakes in creating digital products and how to avoid them. He emphasizes the importance of understanding the market need, focusing on the customer, collecting user feedback, ensuring a good user experience and design, proper testing, estimating

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24:25

How Safe and Dependable Is Your Digital Marketing...

optYOUmize ·

2024/04/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Digital marketing income is both safe and dependable when it is diversified across multiple income streams. While digital marketing offers many benefits, such as the ability to generate large amounts of money with a small footprint, it is also a dynamic and fast-moving industry. Over the past 15 years, the

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24:50

10 Great Podcast Interview Questions

optYOUmize ·

2024/04/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram shares 10 great podcast interview questions. He discusses the benefits of interview podcasts and how they provide valuable content without the need to be an expert. The key to creating a great interview podcast lies in asking effective questions that engage the guests and

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25:23

How Entrepreneurs Can Use The Pareto Principle For...

optYOUmize ·

2024/04/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Entrepreneurs can use the Pareto Principle, also known as the 80-20 rule, for ultimate productivity. By focusing on the highest leverage activities, entrepreneurs can prioritize their tasks and optimize their time and resources. This principle can be applied to various aspects of business, such as social media

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26:24

The Fast and Easy Way To Sell Your Website

optYOUmize ·

2024/04/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram shares his experience and tips on how to sell websites quickly and easily. He explains that websites with traffic, e-commerce sales, or age are highly marketable and desirable for buyers. Brett emphasizes the value of selling off websites that are not being optimized or

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26:11

What Would You Do If Your Sales Dropped Suddenly?

optYOUmize ·

2024/04/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Entrepreneur Brett Ingram shares his experience of dealing with a sudden drop in sales and provides valuable insights on how to handle such situations. He emphasizes the importance of being prepared for unexpected downturns and not ignoring the possibility of sales dropping. Brett highlights the need to step

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25:07

8 Benefits Of Joining a Mastermind Group

optYOUmize ·

2024/04/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Joining a mastermind group has numerous benefits for entrepreneurs. It provides collective intelligence, diverse perspectives, and innovative ideas. It also offers accountability, networking opportunities, and support and encouragement. Mastermind groups foster learning and growth, enhance problem-solving

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25:40

10 Elements of a Compelling Sales Offer or Pitch

optYOUmize ·

2024/04/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram discusses the 10 elements of a compelling sales offer or pitch. He emphasizes the importance of sales as a required skill for entrepreneurs and explains that sales can be done in various ways, not just face-to-face. The key to a successful sales offer is creating an attractive

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24:00

Is Your Target Market Right for a Podcast?

optYOUmize ·

2024/04/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Podcasting has gained popularity due to its ability to establish authority, build a community, and aid in personal development. It also offers a global reach and monetization opportunities. However, the success of a podcast depends on whether the target market is right for it. The best audience for a podcast

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25:27

The Best Social Media Platform for Marketing To Every...

optYOUmize ·

2024/04/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Social media marketing has democratized marketing, allowing anyone to reach their audience without gatekeepers. However, not all platforms are the same, and success depends on the target audience and the platform's strengths. Facebook is suitable for a wide age range and is effective for both B2C and B2B

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26:23

Six Unconventional Email Marketing Tips That Can...

optYOUmize ·

2024/04/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary Email marketing is a cost-effective way to market to your audience. There are two main ways to use email marketing: promoting your own products and promoting affiliate products. Conventional email marketing advice may not always work, so it's important to find what works best for your own list and prospects

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23:38

The Best AI Tools for Content Creation and Their...

optYOUmize ·

2024/04/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary AI tools for content creation can be valuable in enhancing and supplementing content, but they should not replace human creativity and authenticity. The main tools discussed in this conversation are OpenAI's GPT-3 and GPT-4, which are capable of generating human-like text; Dali and Imogen, which generate

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25:02

10 Secrets to Persuasive Marketing that Converts...

optYOUmize ·

2024/04/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube want more traffic, leads, and sales from your website without any extra promotion? meet PROHMOS Summary In this conversation, Brett Ingram shares 10 secrets to persuasive marketing that converts prospects into customers. He emphasizes the importance of understanding the audience and tailoring messages to address their specific needs and concerns. Brett also highlights the significance of emphasizing the value and

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