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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

33:16

EP037 - How to Create Scroll-Stopping Content with...

The IT Experts Podcast ·

2021/02/22

We now exist in a time where most of our lives have been migrated online -- family gatherings, shopping, customer support, and business meetings. And as a business, there's only one thing that you can do, stand out from the crowd. And this is where putting out the right content comes to play. Creating content for your IT & MSP business can be challenging at times, especially when you're not used to it. And when it comes to it, we normally think that you have to set a certain time exclusively on

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09:15

EP036 - Setting Tech Teams Targets with Ian Luckett

The IT Experts Podcast ·

2021/02/15

We discuss the importance in having an appraisal system to measure your team performance. We also talked about the importance of you knowing that your team's job description is different from the appraisal system. Your Team Targets should be SMART: Specific Measurable Achievable Realistic Time-bound I hope that this episode helps you and your IT & MSP business team. You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/ To

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27:32

EP035- Getting Productive and Profitable with Your...

The IT Experts Podcast ·

2021/02/08

Chris shared with us that there is no perfect PSA tool, BUT there is a perfect PSA tool for your business. We talked about the importance of knowing what you'll be using your PSA tool is for, and that you use it right within your IT & MSP business. Chris reminds that your PSA tool should be used with your overall contract management, it is not simply a service desk (many business owners use it as such). Chris also talked about the parts of their PSA tools that IT & MSP

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33:55

EP034 - Perfect MSP Pricing with Nigel Moore & Ian...

The IT Experts Podcast ·

2021/02/01

In this episode of the IT Experts Podcast, we are joined by The Nigel Moore from Tech Tribe. Previously, he built a 1.5M AU$ MSP business, and exited in 2016. And today, we are going to be talking about how perfect pricing works in your IT & MSP business. We talked about the importance of confidence in building and growing your IT & MSP business. You need to know and trust yourself to do what you need to do; only then can you take your business to YOUR next level. Nigel shared one of

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11:11

EP033 - MSP Business Growth Strategy 101 with Ian...

The IT Experts Podcast ·

2021/01/28

And in today's episode, I share with you 5 key business growth strategy elements that you can easily adapt in your IT & MSP business. We cover the model that we use here at IT Experts, and that is the IT Experts MSP Profit Builder System. This system is broken down into the five elements that we cover today. They are: 1. The Profit Builder Blueprint 2. The 5 P's Sales System 3. People Performance Programme 4. MSP Profit Maximiser 5. The Powerful Performance Plan I hope that

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29:43

EP032 - MSP Cold Calling Secrets with John Montgomery...

The IT Experts Podcast ·

2021/01/25

As an IT & MSP business, closing a deal and conversion is key in keeping the business going. Cold calling allows you to reach out to your dream client and the best way to engage with them, get to know what needs they have and how exactly can you help them. John shares with us that as an IT & MSP business owner, you can sit down and wait for the phone to ring, or up your game and make that call. John also talked about the cold calling process; how important it is that you know how to approach

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28:43

EP031 - 5 Fundamentals to Become a Great MSP Business...

The IT Experts Podcast ·

2021/01/18

We all agree that the current world situation (even when this is too far from ideal) has opened opportunities to the IT & MSP industry. Yes, you might have added a few clients, you needed to recruit new people, and the cashflow is doing good. However, the biggest challenge for you as the head of the organisation is making sure that you can maintain and improve the good things happening in your organisation right now. More than ever, you need to step down from being a manager, and step

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39:30

EP030 - MSP Recruitment Secrets with Ben Leeds, Jon...

The IT Experts Podcast ·

2021/01/11

Ben shared with us how even with the current world situation, roles in the IT & MSP space are still highly in demand, and it would be a challenge to attract a good candidate especially when you think that the market is depressed, and you can under offer. Jon pointed out that with the skill scarcity in the IT & MSP space now, if you are looking at hiring a high-calibre talent, it is important that you adapt a mentality of "We need to work harder than before to attract the right talent".

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34:10

EP029 - New Year New Success - 4 Pillars to MSP...

The IT Experts Podcast ·

2021/01/04

We all agree that 2020 had been a challenging year and not only for us but for our business. Many had to endure through struggles and challenges and had to adapt into the NEW normal, which heavily relies on the digital world. This shift was an amazing opportunity for IT & MSP businesses, especially if you have a plan figured out on how to capitalise on your growth planning. Today, I'm going to share with you the four (4) pillars that you can use in your IT & MSP business which can

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26:51

EP028 - How to Use Personal Branding to Become an...

The IT Experts Podcast ·

2020/12/21

Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD. We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader. We also discussed how being self-aware you are of your own personal brand can help you in your business. Helga also talked about the three purposes that a good brand serve. They are: 1

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21:19

EP027 - Yearly Planning Process Podcast with Ian Luckett

The IT Experts Podcast ·

2020/12/07

Most IT and MSP business owners find the topic of business performance less than exciting, BUT, if you want to take your business to YOUR next level, you need to take this bull by the horns and you'll soon realise the power of this exercise and how important and interesting this can be. We run this exercise in our IT Experts Mastermind and I encourage members to do the same every 3 months. It really makes you think about what has happened and also get ready for the next period.

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19:04

EP026 - 7 Steps to Avoid Shiny Ball Syndrome & Stay...

The IT Experts Podcast ·

2020/11/23

Shiny Ball Syndrome happens when you lose focus on the tasks that matter because you find something else more exciting and interesting, you get distracted and fall off your plan. Next thing you know, you've abandoned your original plan altogether and are back to square one. So, today we will talk about 7 important tips and tricks that would help you ensure that you don't fall victim to the 'Shiny Ball Syndrome' and simply get more of what matters done! Step 1: Set up a Plan - Make sure it

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27:31

EP025 - Supercharging Your SEO with David Johnson and...

The IT Experts Podcast ·

2020/11/09

Many IT, MSP and Tech businesses don't pay much attention to their website's SEO, especially when they're generating clients offline and through referrals. However, Dave shares with us how supercharging your SEO can help you take your business to the next level, beat your competitors and stand out in a crowded market place. Dave also shares with us how important it is that businesses keep up with the ever-changing search engine algorithms. These are sometimes seen as a dark art and that’s

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18:05

EP024 - The Importance of Finding Your Company Values...

The IT Experts Podcast ·

2020/10/26

Today, I share with you the steps that I take with my clients to help them understand, create and share their own company values with their teams. Once you have identified your own values, then it will help you to create and build your own company culture and this will also help build employee engagement and performance. In addition to this, it also helps your prospects and clients identify what type of organisation. Probably the most powerful part of identifying your values is that you can

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28:59

EP023 - Email Fundamentals Get Opened, Clicked and...

The IT Experts Podcast ·

2020/10/12

In this episode of the IT Experts Podcast, we talk to Yusuf McNulty, who is an absolute Email Warrior and we lovingly know him as Mac. He is a former Teacher turned Copywriter. In today's show, we talk about the Fundamentals of Email Marketing, which is exciting because as we all know, emails lead to leads. So, the purpose of the show, the reason that we've put this together today is to help the IT, MSP and Tech community when it comes to nurturing leads, nurturing your prospects, even

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24:53

EP022 – How a Peer Support Group Can Help You Scale...

The IT Experts Podcast ·

2020/09/28

So, what is a peer support group and how does it work? Business Owners' peer groups have been around for many, many years. I first heard of them while I was reading Napoleon Hill's book Think and Grow Rich. It's basically where business owners come together, build trust, build rapport, and share with each other the challenges and successes in their businesses. This powerful combination of connection and knowledge helps them to grow their businesses and to make business not such a lonely

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28:45

EP021 - Why Marketing is Only About Value and Leads...

The IT Experts Podcast ·

2020/09/14

Terry emphasises that your website is and should be at the center of your marketing efforts. If your website isn't fit for purpose, no matter how much you spend on ads, Google, social media -- they all go to waste. We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer, having lots of social media skills, SEO, email, Pay Per Click video, HTML, event, etc. Terry also talked about the only two reasons why

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23:38

EP020 - Understanding IT Business Growth Strategies...

The IT Experts Podcast ·

2020/08/31

You will learn, how do business strategies work in the tech space? What are its key elements? and also, if it is really as much HARD work as most would believe? (Nope!) Get your notepad ready for this episode that's full of useful tips and tricks that you can easily follow and use in your IT and Tech business. But before anything else, let me just remind you that your people are the main engine of your organisation. No matter how good your business strategy is, if you're people

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26:01

EP019 - How to Build a High Performing Remote...

The IT Experts Podcast ·

2020/08/04

In this episode of the IT Experts Podcast, I share with you a few secrets on How to Build a High Performing Remote Technical Team. This will help you to increase their productivity and employee engagement and when you master all this, you will ultimately see an increase in your profitability. It has been a few difficult months in business since the Covid-19 pandemic hit, and most businesses have had to adapt to the new normal very quickly, which for most involves social distancing and

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23:15

EP018 - Time Management Tips for Tech Business with...

The IT Experts Podcast ·

2020/07/27

These days, everybody seems to be busy which is great, but the real question you should be asking is are you busy taking your business to the next level? Or are you being consumed by working too much IN the technical side of your business? That being said, It is very important that you have a good grasp of key revenue-generating activities in your business right now, as this will give you the best chance of surviving any difficult times that lay ahead. One thing that all successful

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