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PODCAST

Trapital

Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more

technology

All Episodes

38:46

Tracy Chan on Twitch Music, Helping Artists Monetize,...

Trapital ·

2021/05/21

Twitch’s VP Head of Music, Tracy Chan, came on the podcast to talk about how artists on Twitch are making money. The number of artists making $25,000 on Twitch has grown 16x since the pandemic started. For those making $50,000 or more, the median viewership is 183 fans. That’s wild! We talk about how artists use the platform, gaming culture’s influence, and where the creator economy is heading.Tracy joined Twitch in 2020. He left Spotify where he launched Spotify for Artists, and worked at YouTube

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32:01

James Lindsay on Rap Snacks, BossUp Bank, Why...

Trapital ·

2021/05/14

Rap Snacks founder and CEO James Lindsay came on the podcast to talk about his rise in the consumer packaged goods industry. Rap Snacks launched in 1994 and has partnered with artists like Migos, Cardi B, Trina, and Fabolous to sell snack chips.We talk about how Rap Snacks landed distribution space in Walmart, and how to navigate the snack food industry. We also talked about BossUp Bank, the new bank he launched with Master P to reach underserved communities.Lindsay also co-managed Meek Mill, so we

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26:56

Trapital Mailbag! Hip-Hop’s Streaming Popularity, Rap...

Trapital ·

2021/05/07

I answered a bunch of questions from Trapital readers and listeners! Monetization in hip-hop vs other genres, rap battle leagues, Square’s Tidal acquisition, women in the music industry, cancel culture, record labels, and tech funding announcements that look like music festival lineups!Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coTrapital is home for the business of hip-hop. Gain the

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50:47

Brandon Pankey on Launching the APEX Video Network,...

Trapital ·

2021/04/30

Live Nation Urban’s VP of Business Development & Operations, Brandon Pankey, joined to talk about the post-pandemic return of concerts and music festivals. He recently launched APEX, an advertising video on demand streaming service that will be music-centric. We talk about why he launched it and how he plans to give artists an opportunity to tell their stories. We finished our conversation by talking about the community and education-related work that Brandon has done, and why we have to let the

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47:15

Shawn Prez on Bad Boy, Black Rob, and PowerMoves Inc....

Trapital ·

2021/04/23

Music executive Shawn Prez came on the pod to talk about his days as Bad Boy’s VP of Marketing, what set Bad Boy’s Street Team apart, breaking hit records, starting the Ciroc Boyz, his work at Power Moves Inc., and why he decided to launch an award shows to recognize DJs. This episode was originally published on April 7, 2020. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Shawn

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39:19

BrandMan Sean on Music Marketing, Common Mistakes...

Trapital ·

2021/04/16

Music marketer BrandMan Sean (Sean Taylor) joined to talk about how he built the BrandMan Network, which recently crossed 100,000 YouTube subscribers! He’s been a go-to source of insights for rising hip-hop artists on how to build their brands, use social media, and focus on what matters most. In this episode, Sean breaks down how he keeps up with the changes in the landscape, how artists beat those with 2-3x their budget, and his Contrabrand Agency. If you’re interested in the latest best practices

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19:39

The "Will and Jada" Playbook

Trapital ·

2021/04/09

An audio version of the Trapital essay “How Will and Jada Pinkett Smith Built a Content and Commerce Powerhouse” The star couple regained Hollywood success by letting fans into their once-private lives and building a media-driven commerce flywheel with Westbrook Inc. Host: Dan Runcie, trapital.co Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo: trapital.co/newsletter

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52:11

Brian “Z” Zisook on DJBooth’s Run, Major Record...

Trapital ·

2021/04/02

DJBooth’s Editor-In-Chief and VP of Content Operations and Artist Services at Audiomack, Brian “Z” Zisook, came on the pod to talk about DJBooth’s 18th anniversary (!) and how it stayed strong over time. We also talked about the role that major record labels serve, the potential for indie artists, TikTok’s influence, the streaming era, classic rap albums, short releases, and more. At the end, we talked about Audiomack World and the company’s new partnerships with DistroKid.If you want an honest take

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46:14

Dame Ritter on When “Ownership” Goes Too Far, Myths...

Trapital ·

2021/03/25

Music Entrepreneur Club founder Dame Ritter came back on the pod to help me break down four music industry myths:artists need to own everything. Ownership!I can’t make money on streamingNFTs will save meI’ll make all my money on tourAll of these takes need nuance, and there’s no better person to talk to than Dame. He ran Funk Volume, a former independent record label that hit $4M in sales in its first four years. On the episode we also talked about the comedians he manages, Bigg Jah and Minks, and

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45:49

Ibrahim "Ib" Hamad, Dreamville President (2020)

Trapital ·

2021/03/18

Dreamville co-founder and President, and J. Cole’s manager Ibrahim Hamad came on the Trapital Podcast to talk about how him and J. Cole started Dreamville and how it became what it is today. Ib also broke down what changed for Dreamville in 2014, the impact that the Dollar & a Dream tour had on J. Cole’s career, establishing the Dreamville brand beyond J. Cole, and why the Dreamville Fest has nine lives. This episode was originally published in April 14, 2020 Host: Dan Runcie, @RuncieDan,

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36:09

Micah Johnson on Selling $1M Worth of NFTs in 1...

Trapital ·

2021/03/11

The artist Micah Johnson came on the pod to talk about his rise in the art world. On February 21, he introduced the world to Aku: The Moon God, his fictional character that was born from a question, “Can astronauts be Black?” Aku was released as an NFT that resulted in $1 million worth of sales in 1 minute and $2 million total in 28 hours! On the podcast, we talk about how Micah got support for Aku’s launch, why NFTs are powerful for his work, his future plans for Aku, and more. Micah was also a

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46:14

Mick Batyske on How His DJ Career Led to Brand Deals,...

Trapital ·

2021/03/04

The multi-hyphenate entrepreneur Mick Batyske (aka DJ MICK) came on the pod to share how he started his career as a DJ (Mick Boogie) for the Cleveland Cavaliers hosting parties for LeBron James and Jay Z. He rebranded as “Mick” to expand his reach in multiple areas, build for the long-term, and leverage his best skillsets.His most important skill is building relationships and gathering audience insights. That mindset equates to how founders think, how marketers sell products, and invests in

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17:27

Jay Z sells 50% of Ace of Spades, TikTok Artist’s...

Trapital ·

2021/02/26

Dan shares thoughts on Jay Z selling 50% of Armand de Brignac to LVMH, Cristal, and how it all ties together. After that, Dan gives an audio version of the Trapital essay, How More TikTok Stars Can Succeed in the Music Industry.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coLinks: Jay Z Puts a Cap on Cristal (2006) New York Times Jay Z and LVMH Pop the Cork in Champagne Tie-Up Wall Street

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44:33

Ted Lucas on Slip-N-Slide Records, Miami Hip-Hop, and...

Trapital ·

2021/02/19

Slip-N-Slide Records founder and CEO Ted Lucas came on the podcast to talk about his influential record label. Slip-N-Slide was home to Trick Daddy, Trina, Rick Ross, Plies, and many more. We talk about the early days when Ted had to pay major record labels for distribution! We also talk about why his label stayed independent, why his artists had major deals with other labels, and R&B’s role in modern music. We also talk about SuperFest, the music festival he runs in Miami, and his rising

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36:40

J. Erving on Human Re-Sources, Sony Music's...

Trapital ·

2021/02/10

Human Re-Sources founder J. Erving came on the podcast to talk about why he recently sold the rising indie distributor to Sony Music, where he’s now EVP of Creative Development and an EVP at The Orchard, where Human Re-Sources now sits. We also talked about his experience managing artists like Jeremih, why record labels and indie distributors partner with each other, how to evaluate and develop talent in today’s era, and more.If you’re interested in the “role of a record label” in today’s landscape,

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52:48

The Best Hip-Hop Album Rollouts of All-Time (with...

Trapital ·

2021/02/05

A webinar recording of "The Best Hip-Hop Album Rollouts of All-Time," a conversation on the best album rollouts in hip-hop since the year 2000. I’m joined by Ernest Wilkins of Office Hours.We break down the marketing tactics that make a good album release and each shared our top five list of albums rollouts. Our lists include some big releases by Kanye West, Dreamville, Beyonce, and many more!Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts |

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59:28

Def Jam's Past, Present, and Future with Gary Suarez

Trapital ·

2021/01/28

A webinar recording of "Def Jam's Past, Present, and Future," a conversation on the past decade of business decisions made by one of hip-hop's most storied record labels.Gary and I discuss the highlights, the lowlights, and who should lead the label next.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSGary Suarez ( @noyokono ) runs a hip-hop newsletter called Cabbages. He's a music journalist with bylines in

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44:35

Binta Brown on the State of the Music Industry,...

Trapital ·

2021/01/21

Music executive Binta Brown talked about why she left a successful career as an attorney to enter the music industry. We talk about the opportunities she saw and how the industry differs from other forms of media. We also talked about her work leading the Black Music Action Coalition, an advocacy organization formed to address systemic racism in the music industry. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Host: Dan

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47:28

Master P on Reebok, Ownership, Generational Wealth,...

Trapital ·

2021/01/13

The mogul and hip-hop legend Percy Miller (!!) came on to talk about why he and ex-NBA star Baron Davis want to acquire Reebok. We also talked about his new Master P Reviews channel on YouTube, supporting Black businesses, how his strategy differs from Jay Z and Kanye West, and lessons learned from studying the late Reginald Lewis, the Wall Street banker who started the first Black-owned billion dollar company.If you want to learn it straight from the No Limit Records legend himself, this is the

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50:14

Why Artists Are Selling Their Music Catalogs (with...

Trapital ·

2021/01/04

A recording of the Why Artists Are Selling Their Music Catalogs webinar from December 19. We broke down the reasons why so many artists sold their catalogs in 2020, the companies that want them, and where this trend is heading.Karl Fowlkes is an entertainment attorney whose clients include artists, musicians, athletes, producers and creative companies that have amassed millions of streams, RIAA certifications. He's also a music industry professor at Rowan University and Drexel University.To

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313 results

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