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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 658: Equity not Expense

School for Startups Minutes ·

2025/03/08

If you're new businesses web-based, giveaway, the equity instead of hiring an expensive programmer, make a deal. Instead, I'll give you 10 or 20 percent of the business. If you build the website for free, it'll be harder to find someone, but you will.

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01:31

SFS Minute 657: Trade

School for Startups Minutes ·

2025/03/08

When you were starting a new business, the most important thing is to develop some momentum. You need to have projects coming in the door to help build your portfolio and to get some name recognition in the marketplace. The best way to do that is to probably give away your first three or four projects for free. To develop leads testimonials and Market awareness. Don't be afraid to give away a little bit at the very beginning.

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01:31

SFS Minute 656: No Office

School for Startups Minutes ·

2025/03/08

I'm at an entrepreneur at a chamber event and he asked me to help him build his business. I agreed and he gave me his business card and a shirt with his logo on it and invited me to his office. He didn't know yet what business he was going to start, but he already had an office and a logo and a shirt. Don't spend money if you don't need to no office, no shirts, nothing until you're making profit. It's that simple.

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01:31

SFS Minute 655: Service not Product

School for Startups Minutes ·

2025/03/08

Unfortunately, product-based businesses are very expensive to start. If you want a bootstrap, you should probably start a service-based business. It's 70 of the economy. Anyway, it's a good place to be.

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01:31

SFS Minute 654: Keep Day Job

School for Startups Minutes ·

2025/03/08

Last week, I talked about the five traditional ways to get startup Capital when you're building a new business and I rather firmly announce that bootstrapping was by far. The best way to do it bootstrapping is when you reach into the mud, you pick your foot up with your shoelaces and move your foot forward using your hands. The mud is that deep, describes a long hard process of starting a business with no money, but it's by far the best way to do it this week. I'm going to show you five ways to

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01:31

SFS Minute 653: Bootstrapping

School for Startups Minutes ·

2025/03/03

The best way to get money to start your new businesses to bootstrap. It means reaching down into the mud, picking your boot up out of the mud with your shoelaces and plopping your foot forward. And marching ahead one step at a time that way, that's where the term comes from. I'll spend all next week, helping you understand ways to bootstrap. But bootstrapping is the winner. The best way to start your business for under 5 000 is to bootstrap.

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01:31

SFS Minute 652: VCs

School for Startups Minutes ·

2025/03/03

Venture Capital VCs are the things you will read about in the paper. And in the magazines, that's where one percent of one percent of businesses do get their startup Capital. They're almost always connected to Silicon Valley or to the Venture capital community in the first place. It's just not a realistic for us common man.

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01:31

SFS Minute 651: Angels

School for Startups Minutes ·

2025/03/03

Many successful, entrepreneurs, love to give back both with their time, education advice. And with money, the ones that want to help with money are called Angels. It's like they come from heaven with their money to help your business. Almost every city has a network or a club of Angel Investors type in the name of your city. And then angel investors, you'll be surprised with the incredible helpful results that come up.

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01:31

SFS Minute 650: Banks

School for Startups Minutes ·

2025/03/03

What about Banks? You would expect a bank would give you a loan. That's what they're in business for, right? No, not if you're a small startup business, you cannot expect a bank to give you any kind of loans. Until you are three or four or five years in business and have predictable income. And even then it's a long shot, so we're not going to count on a bank.

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01:31

SFS Minute 649: F and F

School for Startups Minutes ·

2025/03/03

This year, I'm going to talk about every single thing. You need to know to start a business and this week we're talking about the five traditional ways to get startup Capital. I'll tell you today's way right after this. Almost 90 percent of entrepreneurs start with this method for financing their business. It's the F and F and maybe even another F stands for friends fools and family. Yes, you get your startup capital originally from your friends, the fools that, you know, and from family and 90 95

EN

01:31

SFS Minute 648: Trademarks

School for Startups Minutes ·

2025/02/23

The final step is to check with the trademark office and make sure that your URL is available. If it is, you're good to go and off to the races with your great new business name.

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01:31

SFS Minute 647: Socials

School for Startups Minutes ·

2025/02/23

The next step is to take the two or three best recommended URLs and test them on the social media account. Is that name available on Facebook, Instagram, LinkedIn, Twitter, the social media places that you care about. If the social handles are not available, you do have a real problem. Maybe a competitor that you didn't know about. If on the other hand, the social handles are available, there's only one more step to go.

EN

01:31

SFS Minute 646: URLs

School for Startups Minutes ·

2025/02/23

I think the most important thing about your name is how well it Googles. So you take those 10 words and go to a website like godaddy.com that allows you to buy URLs. Type in combinations of two or three of those words dot-com at a time and see what comes up. See what's available. Play around it might take two or three hours, but you will find a great URL that way.

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01:31

SFS Minute 645: SEO

School for Startups Minutes ·

2025/02/23

SEO - Search engine optimization. How well does Google find you? Do you come up number one or are you on the 10th page? This is so critical to your new business. So you need to take those 10 words that you put on the list and find out which words are Googled the most, and put together a combination that will be something that someone is actually looking for. For example, Detroit Christmas lights.com will Google really well in Detroit.

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01:31

SFS Minute 644: 10 Words

School for Startups Minutes ·

2025/02/23

This year, we are walking through every single part of starting a successful small business, especially assuming that you have very, very little money. This week we're talking about how to name your new business. I'll give you our first step right after this. My process for coming up with the new name is very different from most people. Most people start with the trademark and work from there. That's my last step. What I want to do first is make a list of about 10 to 12 words that are related to

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01:31

SFS Minute 643: Starbucks

School for Startups Minutes ·

2025/02/16

Great company names come from all sorts of places like history, place names, and literature. I love to go to Einstein's Deli. I order from Amazon, all of the time and Starbucks blatantly stole their name from Moby Dick. The chief mate in that famous book was named Starbucks. The company thought that it would give a sense of exploration to the brand.

EN

01:31

SFS Minute 642: Slack

School for Startups Minutes ·

2025/02/16

An acronym is sometimes a great way to name your business, slack stands for Searchable Log of All Conversation and knowledge. It's a shared email and project platform for companies it's a great great product and they stole their name from the abbreviation of what they do. Great idea.

EN

01:31

SFS Minute 641: Nike

School for Startups Minutes ·

2025/02/16

In 490 BC, Athens defeated the Persians in the city of Marathon, Pheidippides was tasked to run back to Athens and announced the Great Victory. He ran into town yelling. We won. We won. And then promptly dropped dead. That run became the marathon. And of course, he was yelling, "Victory, victory", which translates into Nike . Isn't that the perfect story for that company? I love it.

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01:31

SFS Minute 640: Kodak

School for Startups Minutes ·

2025/02/16

Your company name needs to have a story, In Kodak, is a great example of that, the founder George Eastman thought that the sound "ka-ka" sounded like a camera, a traditional camera taking a picture young people may have never heard that noise. And from that sound "ka-ka", he developed Kodak trying to sound just like the sound of the camera. The lesson learned just have a story behind the name.

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01:31

SFS Minute 639: Haagen-Dazs

School for Startups Minutes ·

2025/02/16

This week, I'm going to walk through all of the aspects of starting a business. Absolutely everything you need to know. I've already done a couple of weeks on how to start particular business models with, absolutely no money. Make sure you check the archives to listen to those this week. I'm going to continue and talk about where to get your business name from, I'll start off with one of ice cream's most famous brand names Haagen-Dazs ice cream does not come from Denmark. It comes from Brooklyn New

EN

510 results

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