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PODCAST

Grow Your Video Business with Ryan Koral

🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you: + Book better clients (at better rates) + Build systems that don"t rely 100% on you + Charge what you"re worth—with confidence +

business marketing

All Episodes

24:58

225: Why There Are Now More Opportunities For Passive...

Grow Your Video Business with Ryan Koral ·

2021/04/19

When you trade your time for money, it’s hard to stay in control of your schedule. That’s why creating passive income is so desirable. Longtime listeners to this show know that I’ve been able to do this through course creation videos with shared revenue partners. Selling digital products like this is a fantastic way to make more money without having to work more hours. The good news is that there are more opportunities for you to do this now than ever before. Key Takeaways Opportunities to make

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32:45

224: Why Being Unique Will Lead to More Success w/...

Grow Your Video Business with Ryan Koral ·

2021/04/12

There are countless ways to create a successful video business. Often it comes to thinking outside the box. Today’s guest created a phenomenal business model by taking a unique approach to subscription services. In this episode, he’ll tell you how he did it and what to look for in your business to set it apart. Key Takeaways To create authentic and interesting testimonial videos, ditch the script and ask unexpected questions. This will lead to authentic answers and compelling videos. Don’t charge

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38:03

223: How to Create a Winning Social Media Marketing...

Grow Your Video Business with Ryan Koral ·

2021/04/05

Marketing yourself should be fun. Then why does it so often feel hard? I know you didn’t start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today’s guest tells us how to do that to make it so much easier to market what you do. Key Takeaways You can’t do it all if you want your business to run smoothly. Identify your strengths - your zones of genius

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38:47

222: How Your Past Can Inspire a Better Future...

Grow Your Video Business with Ryan Koral ·

2021/03/29

Stories are powerful things. Even your own story can uplift, inspire, and make a change. As a filmmaker, you know the value of stories. What you have the power to do is take what others might see as mundane, and make it compelling and extraordinary. I’m so excited to have a guest who uses his own amazing story to show others how to dig deep into their own potential so that they too can become inspirations. Key Takeaways Life is full of opportunities to improve and reinvent yourself. To do this, you

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47:08

221: How Identifying Your Niche Will Make Your...

Grow Your Video Business with Ryan Koral ·

2021/03/22

You already know how to make amazing videos. If only that were enough to sustain your business, you’d be all set. Sadly, outstanding video seldom is enough. To truly get the business you need, you need to market what you do. Today’s guest is here to help us navigate the murky waters of social media marketing so that you can grow your business to the next level. Key Takeaways Don’t get caught up in how many followers you have. What’s more important is promoting the quality of your impact and the

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48:21

220: How to Build a Better Business by Cutting Back...

Grow Your Video Business with Ryan Koral ·

2021/03/15

If only you had that one piece of gear you could take your business to the next level, right? Well, more often than not, you’ll just end up spending money on something that won’t truly help move your business. Today’s guest and I talk about the most important factors when considering a new expense so that you can actually focus on what’s best for your business. Key Takeaways When trying to find your niche, think about different areas of expertise that you have that overlap. This will set you apart

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48:06

219: Why Small Offerings Are the Key to Landing Big...

Grow Your Video Business with Ryan Koral ·

2021/03/08

Who doesn’t want to land a high-budget project for a big brand? That may be the goal of many of us, but seldom can you start there. Before you get booked to make something big, you often have to do something much smaller. Today’s guest is an expert in video marketing who’s going to tell you how to introduce yourself to big clients by offering smaller projects. Key Takeaways When talking to clients, focus on how to best use the videos you create rather than the video itself. Your videos are a means

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51:50

218: Creating a Winning Sales Process to Convert Your...

Grow Your Video Business with Ryan Koral ·

2021/03/01

There was a time I tried promoting my studio with Facebook ads. It didn’t end up working out. I suppose there was a lot I didn’t know at the time that would have made the difference. But why would a video studio want to consider Facebook ads or ads of any kind? Today’s guest will answer that question and tell you how to do it the right way. Key Takeaways The best lead magnets will position you as a guide who will serve your clients however you’re able to while also letting them know that you may not

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39:29

217: Get Creative With How You Run Your Business w/...

Grow Your Video Business with Ryan Koral ·

2021/02/22

As creatives and entrepreneurs, we sometimes find ourselves up against a wall, unable to make money the way we thought we would. This is where we can put our creativity into action. There are so many options for us in this business. It just may not be obvious what they are right away. Today’s guest has explored numerous creative and non-traditional ways to make a video business profitable and is here to share some of them with you. Key Takeaways There are countless ways to make money in the video

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46:16

216: How to Define Success in Your Business w/ Evan...

Grow Your Video Business with Ryan Koral ·

2021/02/15

There’s a lot of excitement for video freelancers when they start out. But often after a point, they realize that things aren’t going as planned. In order to stay in business, you have to be adaptable and clear on your mission. Today’s guest shares lessons learned from recent pivots and how you can keep your business running during tough times. Key Takeaways Basing your success on how others see it will set you up for disappointment. Build your work around what it is that you want out of your

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51:35

215: How to Build a Rhythm of Creativity and Success...

Grow Your Video Business with Ryan Koral ·

2021/02/08

If you’ve ever found yourself poised to create something but unable to actually do it, you’re far from alone. There’s a whole psychology behind this paralysis that afflicts so many creatives. That’s why I’ve brought on an expert to help us understand it better and figure out how to overcome our self-imposed obstacles. Key Takeaways When you notice yourself afraid to move forward with your work, identify the actual source of that fear. Doing so will help you reframe your goals and actions so that you

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54:58

214: What is the Engine That Drives Your Business w/...

Grow Your Video Business with Ryan Koral ·

2021/02/01

What drives your business? I bet it’s not what you think. It’s not your style or your gear. It’s not even the amazing videos that you create. It’s your marketing. When you put marketing first, the business will follow. Today’s guest explains how to market your business while still staying true to your work. Key Takeaways An effective showreel should go way beyond just clips of your videos. It should say more about who you are as a company and what it is you can provide to clients. Add value for

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44:33

213: How to Create Compelling Content That Gets...

Grow Your Video Business with Ryan Koral ·

2021/01/25

The secret to lasting social change is to create compelling content that actually gets results. I’m joined by Ben Gilbarg of Big Picture Anthems to talk about where he spends his money, who he works with, and how he distributes his videos to maximize his client’s return on investment. Key Takeaways It’s more important to spend money on what’ll bring you the biggest return on investment. If that means investing in marketing, sales, branding, invest there rather than upgrading your equipment first

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01:01:22

212: How to Stand Out From the Crowd With Your Unique...

Grow Your Video Business with Ryan Koral ·

2021/01/18

Your time is precious. I’m sure that as you get further and further into the business of video production, more things are competing for your time, especially marketing. It’s so easy to lose countless hours on social media or in your inbox marketing what you do. Don’t get trapped! Today’s guest is here to tell us how to avoid this all while maximizing your outreach and landing repeat customers. Key Takeaways Don’t rely solely on a single social media platform to market your business. Bring potential

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46:53

211: What Happens When You Embrace Rejection w/ Den...

Grow Your Video Business with Ryan Koral ·

2021/01/11

Rejection hurts. Nobody likes the feeling of it. But we need to take risks in our lives and businesses for progress to happen. Today’s guest shares some great advice for how to get over rejection and even turn it into an asset. Key Takeaways All your communication to clients should center on getting them what they want. Be clear on what the problem is that you can solve for them and how you are going to do that. Everything else is just details. Your business needs systems in place if you are going

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55:02

210: Why You Need to Do Less to Get More Done in Your...

Grow Your Video Business with Ryan Koral ·

2021/01/04

Although the best advice urges us to pick a niche and stick with it, that’s really hard to do. We’re creative people and entrepreneurs. We want to do all the things. It’s in our very nature. That’s why stepping back and taking a more hands-off approach can be a challenge. Today’s guest understands the struggle and has some great advice for any of you going through it. Key Takeaways Having a well-defined process for bringing in employees is essential. Have your workflow structures in place and refine

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48:39

209: What Happened This Year and My Goals for the...

Grow Your Video Business with Ryan Koral ·

2020/12/28

It’s that time of the year again. Well, it’s the end of the year. That’s why I want to take some time to talk about how it went. There have been wins and there have been losses. Some goals were met and others weren’t. I hope that this will help you get some perspective on how 2020 went for you and set you up for an amazing year ahead. Key Takeaways The business and video landscape changed drastically this year. This meant that I had to shift my goals in real-time. Although there were many

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42:06

208: Saying No as a Way to Build a Better Video...

Grow Your Video Business with Ryan Koral ·

2020/12/21

Turning down opportunities can sometimes be a good thing for you and your business. It’s not easy to say no to jobs and money. Yet, strategically doing so opens up doors to what you actually want to do. Today’s guests have successfully built their studio around this idea. Key Takeaways It’s natural to want to branch out your business into many fields. However, this will dilute your talent and energy. Instead, create a narrow focus on where your skills and passions intersect. About Joshua Martin

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49:52

207: Setting The Right Expectations for Satisfied...

Grow Your Video Business with Ryan Koral ·

2020/12/14

Many of us get into this work to feed our creativity. We love to create and see our visions become reality. But we still have clients who have their own visions and ideas. It can be a tricky balance creating a business with the structure to satisfy both your clients and your own creative needs. Today’s guest explains how he manages to do just that. Key Takeaways Your business is built on relationships. Getting them right from the start leads to better work down the road. Take the time to suss out

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21:33

206: What Happens When You Build Trust to Grow Your...

Grow Your Video Business with Ryan Koral ·

2020/12/07

Your business will be made or broken on relationships. Building trust and being passionate is central to this. Whether it’s your team, your clients, or your competition, these relationships are crucial. Today’s guest has not only built an amazing business based on relationships but clearly loves what he does every day. Key Takeaways Finding opportunities to take on side-gigs will keep your skills sharp and allow you to do exciting work you otherwise couldn’t. There’s a lot of learning and

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