x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

3:01

I’m Passing 5M in ARR What S&M Efficiency Metrics...

SaaS Metrics School ·

2023/11/18

In episode #127, I address a common question in the progression of our SaaS metrics. As our SaaS business scales, we have to implement additional metrics to guide the business. - 5 Pillar SaaS Metrics Framework - Questions that I ask first - What S&M metrics should I implement? Use my 5 Pillar SaaS Metris Framework (https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/) Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to

en

3:13

Do I Need Cohort Analysis for My Revenue Streams?

SaaS Metrics School ·

2023/11/17

In episode #126, I address cohort analysis and when this framework is the right fit for your SaaS business. - What is cohort analysis? - Basic cohort analysis - Advanced cohort analysis - Are you high ACV or low ACV? Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS

en

4:39

73% of Your SaaS Peers Raised Their Prices in 2023

SaaS Metrics School ·

2023/11/16

In episode #125, I address an interesting report from Vertice.one on SaaS inflation. There is an art and science to increasing your prices. This fits nicely with a price increase question from a coaching client. - Are you raising your prices? - Don’t conflict with your terms and conditions - SaaS inflation Vertice report:https://www.vertice.one/inside-saas/reports/saas-inflation-index/ Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to

en

3:04

The 4 Pure Play SaaS COGS Departments

SaaS Metrics School ·

2023/11/15

In episode #124, I address the COGS, or Cost of Goods Sold, departments on your SaaS P&L. There are four common departments with pure play SaaS. - Technical Support - Customer Success - Professional Services - Dev Ops Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

en

3:03

The 6 Possible Revenue Categories on Your SaaS P&L

SaaS Metrics School ·

2023/11/14

In episode #123, I address the major revenue categories in SaaS. It’s important to set this up correctly. It impacts how you manage your business and your metrics. - Subscriptions - Variable - Professional Services - Managed Services - Hardware - Other Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

en

3:35

Can You Really Define ARR?

SaaS Metrics School ·

2023/11/13

In episode #122, I address a big metrics and sometimes a controversial metric. It’s your ARR. Can you really define your ARR? And is that definition appropriate? We are still in the Wild West of SaaS metrics. - A slam dunk version of ARR - Can I include usage-based revenue in ARR - What about services revenue? - ARR and valuations Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

en

2:38

Make Sure You Code Software Expenses Correctly

SaaS Metrics School ·

2023/11/11

In episode #121, I cover internal use software and software embedded in our SaaS app. It’s easy to confuse where this spend should be posted to our SaaS P&L - Internal use software - Software embedded in our SaaS app Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

en

2:38

What ARR Number Should We Use in ARR Multiples?

SaaS Metrics School ·

2023/11/10

In episode #120, I cover a somewhat debated topic on ARR. Of course, this is debated between buyers and sellers. If I’m trying to achieve a specific ARR multiple, what ARR number should I use? - Trailing revenue? - Exit ARR? - CARR? Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

en

4:04

What is CARR and Why Do I Care?

SaaS Metrics School ·

2023/11/09

In episode #119, I cover committed annual recurring revenue (CARR). Yet, another SaaS metric. It can also be called contracted annual recurring revenue. It was an obscure metric, but now it is widely used even if you don’t call it CARR. - What is CARR? - What are the components of CARR? - SaaS valuations

en

4:04

How to Calculate the Cost of Expansion ARR

SaaS Metrics School ·

2023/11/08

In episode #118, I cover an important sales and marketing efficiency metric, the Cost of ARR. As our GTM team scales, it usually splits into new business hunters and the “farmers,” or our expansion team. We can calculate the cost of ARR expansion and benchmark our performance. - Fully-burdened sales and marketing expense - Allocate between new and existing - Pick your time period and average sales cycle - Benchmark your performance Cost of ARR blog

en

4:21

Are You Tracking the Billable Utilization of Your...

SaaS Metrics School ·

2023/11/07

In episode #117, I provide an overview of the all-important utilization metric for professional services teams. Not calculating it? Then you don’t know if your team is burning out or if they have capacity to take on more customer projects. - What is an FTE? - What is billable utilization? - Interaction between utilization and backlog Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

en

4:15

Track Your Professional Services Backlog Number

SaaS Metrics School ·

2023/11/06

In episode #116, I provide an overview of professional services backlog in SaaS. Your professional services team play an important role in early customer satisfaction and retention. When we sign up a customer for a subscription and professional services, this creates a services backlog number. - What is backlog? - How do we measure backlog? - Backlog vs billable headcount Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS

en

2:39

What is Professional Services?

SaaS Metrics School ·

2023/11/05

In episode #115, I provide an overview of professional services in SaaS. Your professional services team plays an important role in early customer satisfaction and retention. - What is PS? - COGS vs OpEx - Backlog and utilization Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

en

4:20

Do You Have Balance Between CAC Payback and Retention?

SaaS Metrics School ·

2023/11/04

In episode #114, I address the power of SaaS metrics in context. Two metrics that should be viewed together? CAC Payback Period and revenue retention. - do you have balance? - CAC Payback Period - Gross Revenue Retention Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

en

4:06

The Perfect Storm for Cash Burn

SaaS Metrics School ·

2023/11/03

In episode #113, I address cash burn from the front lines. If you are still pivoting on product market fit, it can be very dangerous to scale your go-to-market (GTM) team and investment. - product market fit and ICP - scaling your GTM team - S&M efficiency with minimal spend Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics

en

3:07

What Should Be Included in Your Dev Ops Expenses?

SaaS Metrics School ·

2023/11/02

In episode #112, I address Dev Ops expenses in our COGS area of the SaaS P&L. Let’s discuss the details of Dev Ops expenses. - hosting - 3rd party software - ongoing security and testing - dev ops staff - amortization of capitalized software development Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

en

3:47

Human Powered vs Product Powered Revenue | You Gotta...

SaaS Metrics School ·

2023/11/01

In episode #111, I address human powered versus product powered revenue. It’s so important to categorize your revenue and COGS correctly on your P&L. You don’t want to confuse potential investors and stakeholders. - Human powered revenue - Product powered revenue - Define your revenue categories - Define your COGS Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

en

4:04

Top 5 Accounting Software for SaaS Companies

SaaS Metrics School ·

2023/10/31

In episode #110, I address the core system in our financial process, our accounting software. I am in the midst of my 5th annual tech stack survey. I’ll share the top five accounting systems for SaaS. - Accounting software is our financial tracking engine - We don’t always stay with the same software - Top 5 software according to my survey Enter your tech stack at this

en

3:57

Levers to Pull in Sales Compensation Planning

SaaS Metrics School ·

2023/10/30

In episode #109, I address sales compensation planning and how you can design your plans for maximum effectiveness. QuotaPath joined me on a webinar to my SaaS community. There were some eye-openers on how to design your compensation plans. - What is your north star metric that you are trying to solve for? - 3 common comp plans to drive to your metric - example levers Watch the replay in my No Fluff course series:https://www.thesaasacademy.com/offers/zz3ZR2WL/checkout Head to the Demo

en

3:07

Should Downgrades Count Against My Booked ARR?

SaaS Metrics School ·

2023/10/29

In episode #109, I address bookings, downgrades, and reporting. We may or may not want to include downgrades in our net ARR number. This is an important decision. - What is a downgrade? - Should I include this in my bookings report? - Should downgrades impact my sales and marketing efficiency metrics? Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

en

367 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...