x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

22:50

How early do I need to contact journalists with my...

Your pet business, Your way ·

2020/07/02

Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch?This month isChristmas in July, an annual event where brands large and small showcase Christmas offerings.It’s a reminder that if you’re thinking of pitching anything related to Christmas you need to start thinking about promoting it now.And whatever story it is you’re thinking of contacting the media about, how successful you will be does depend on your planning.How early you need

en

48:18

How Kim O'Donnell went from feeling 'invisible' to...

Your pet business, Your way ·

2020/06/25

This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible.She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley.But having spent her career working as a school nurse, when it came to standing out online and reaching new customers, she felt totally overwhelmed.Now, a year on, Kim has a global business, her website traffic has increased by nearly 700 per cent and she's had to bring in

en

31:26

Why blogging can help your pet business be more visible

Your pet business, Your way ·

2020/06/18

Does your pet business website have a blog section?Have you thought about writing one but never quite got round to it?Or maybe you’ve started one and life has got in the way.You’ve heard about the benefits when it comes to SEO and people being about to discover your products and services.If this is sounding familiar and you’re thinking about getting started the podcast this week is all about blogging.It’s a recording from a workshop I did at the Pet Industry Federation Virtual Pet Index event on

en

49:31

Creating FOMO for your pet business with May King Tsang

Your pet business, Your way ·

2020/06/11

Want to learn how to create FOMO around your pet business?This week I'm chatting to the Queen of FOMO - May King Tsang!She has created FOMO all over the world and shares her tips in this episode.Getting a buzz and excitement around your products and services can work alongside your PR efforts.And it can help you attract media interest and win press coverage.May King shares all you need to know to get started with FOMO and how it transformed her life and business.Here are the key timings and topics

en

53:27

Facebook Ads made easy with Jo Francis

Your pet business, Your way ·

2020/05/28

Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself?Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got stuck.This week I’m speaking to Facebook ads expert and dog mum of two Jo Francis to demystify the ‘dark art of Facebook ads’.Jo specialises in Facebook ads and e mail marketing and lives in Kent with her two children and dogs Bob and

en

36:47

Easy ways to reach people who aren't on social media

Your pet business, Your way ·

2020/05/21

Have you ever wondered about how people find out about your pet business?Do they discover you on social media, through your website, or word of mouth?While so many of us spend such a long time on social media, there are people who don’t use it at all.And they have pets that need looking after, so need to reach people to support them.In this episode I look at different ways you can reach people who might not be on social media.Plus I share examples from pet businesses who have had success in the most

en

37:56

Restart your pet business after lockdown with Dominic...

Your pet business, Your way ·

2020/05/14

The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months.This week I'm speaking to Dominic Hodgson who runs Pack Leader Adventures and coaches petpreneurs about his five step recovery plan.Having been through a recession and tried and tested many things since setting up his dog adventure business in 2011, he shares his insights on how to bounce back.Dominic says there are five steps pet business owners should follow as we come out of

en

39:27

E mail marketing made simple with Catherine Gladwyn

Your pet business, Your way ·

2020/05/07

Has setting up an e mail list for your pet business been on the to-do list for ages?I know it’s the case for many pet business owners which is why I’ve spoken to VA and Mailchimp expert Catherine Gladwyn.Catherine had helped hundreds of small business owners get their heads around e mail marketing and taken away the overwhelm.She works as a virtual assistant, coaches other virtual assistants, has written a book, How to Be A Virtual Assistant and has another book due out this autumn.Catherine shares

en

37:56

Should you invest in an online course or membership?

Your pet business, Your way ·

2020/04/30

Are you thinking about investing in an online course or membership programme?In this episode I go through the questions you should ask yourself before signing up to an online course or membership.At the beginning I share details on a Publicity for Pet Businesses Taster I'm running next week which you can sign up for on the link here: https://publicityforpetbusinesses.mykajabi.com/PRTasterHere is a summary of the episode with the timings of the key points covered:4.28 - What do people who complete

en

19:50

How to raise your profile with an Awareness Day with...

Your pet business, Your way ·

2020/04/23

Have you ever wondered where Awareness Days come from?Or maybe considered setting one up that relates to what you do in your business?Three years ago dog photographer Kerry Jordan did the same and decided she was going to set one up herself.She had the brainwave to create National Dog Photography Day and it takes place every year on July 26th.For the last two years it has trended on Twitter with organisations all over the world taking part, from celebrities to football clubs.In this episode, Kerry

en

26:23

How to prepare for a media interview in 10 simple steps

Your pet business, Your way ·

2020/04/16

Have you pitched to a journalist and had a positive response?Or are you thinking of pitching but feel unsure of the next step to take?If you haven't been interviewed by a journalist before, the prospect can be a little bit daunting.With the Coronavirus pandemic taking place now more business owners are finding opportunities to share their experiences in the media.And being prepared means they can maximise this so here are ten tips on how to prepare for an interview.Here is a summary of the episode

en

33:48

How to niche as a dog trainer with The Beagle Lady...

Your pet business, Your way ·

2020/04/09

Do you have a niche in your pet business?Maybe you've thought of focusing on one breed of animal or one type of behaviour.If this is something you've considered but you're not sure whether it would work, or maybe you've had friends and family members tell you that you're narrowing your potential clients base then you will LOVE listening to Kellie's experience.Kellie is a former police officer and it was two years ago when she adopted a Beagle named Daisy and fell in love with the breed that she

en

37:55

How to keep in touch with your clients on lockdown

Your pet business, Your way ·

2020/04/02

This episode looks at the four different types of content pet business owners can be creating while they can't physically serve their customers while on lockdown during the Coronavirus pandemic.How do you stay in touch with your clients for the next 11 weeks and give value so your business can bounce back when the restrictions are lifted?We keep hearing we need to keep showing up on social media and be present. But sometimes it can be hard to know what to say.This is something that is causing a lot

en

20:22

How writing a book can raise your profile with Claire...

Your pet business, Your way ·

2020/03/26

How do you stand out from the crowd when there are so many pet businesses popping up everywhere?For Claire Lawrence, a dog trainer from Buxton in Derbyshire, writing a book is what has set her out from the competition.In this episode Claire shares how she went from being a fed up chef to a dog walker before becoming a trainer.And how a terrifying episode with her own dog Titan which culminated in a man having his finger bitten off inspired her to work with reactive dogs.Now Claire helps dog owners

en

20:29

Five ways to find the right journalist to contact...

Your pet business, Your way ·

2020/03/25

Have you tried pitching a story idea and got Radio Silence?If you have, don't worry, it happens to most people when they start pitching to the media, including journalists who have been in the industry for decades.In this episode I talk about Five Journalists you can pitch to with your pet business story who are more likely to say 'yes.'Here are the notes for this episode, and at the end you'll find links to the articles and resources I've mentioned.Shownotes:0.30 - Where we are at in the

en

20:31

Seven easy ways to approach journalists

Your pet business, Your way ·

2020/03/24

In this episode I talk about seven easy ways to approach a journalist if you have a story about your pet business.Often business owners can put off approaching the media as they think they need to have a PR company, or an expensive press pack, or a perfectly crafted press release.But the reality is that all journalists are interested in is great ideas to entertain their readers.Here are the key points if you'd like to skip forward:1.30 - Follow the #journorequest hashtag on Twitter or in the US,

en

29:35

Why media coverage can help your pet business

Your pet business, Your way ·

2020/03/22

In this introductory episode I explain what publicity is and how it can help your pet business.I explain the following:What publicity is.The different places you can get publicity.How you can go about getting publicity.Success stories from pet entrepreneurs who have have media coverage and how it has helped their businesses.Here is a breakdown of the areas covered:1.37 - Introduction to me and my experience as a journalist for national media in the UK and a pet blogger at www.thepawpost.co.uk2.25 -

en

15:26

How to pitch stories to your local media about...

Your pet business, Your way ·

2020/03/20

Are you thinking of pitching to your local media about what you're doing in your pet business about Coronavirus?It's a scary time for everyone and journalists are looking to hear from businesses on what they are doing about Coronavirus.This episode gives you advice on what to do if you'd like to pitch a story to a local news outlet, so that could be a newspaper, website or TV or radio show.I share real life examples of businesses who have already been successful in doing this.The episode covers:How

en

258 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...