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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

23:05

Are you running your business as the business owner...

The Floral CEO ·

2023/08/09

In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the significance of embodying the future version of yourself today. She encourages listeners to define their business objectives, set clear boundaries, and make key decisions that match their vision. For those dealing with difficult clients or situations, she underlines the importance of communication and setting clear boundaries. Moreover, she

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8:36

Build content, boost creativity with $75 - Mini Episode

The Floral CEO ·

2023/08/04

On this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that you want to be associated with your brand - and actually just have some fun creating!

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16:26

Using Canva for proposals to book more Couples

The Floral CEO ·

2023/08/02

In this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the importance of visuals in your proposals, and how curating and organizing images can optimize your process. Topics covered include how to use folders in Canva, pre-made templates for popular rental items, and using color swatches to nail your clients' color schemes. Jen also addresses the concern of clients shopping around with your proposals, and

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12:14

Streamlining your rental inventory

The Floral CEO ·

2023/07/28

In this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending for the next generation. She shares nuggets of wisdom on how to streamline the proposal and sales process, featuring items such as bud vases, taper candle holders, and pin frogs. She talks about the importance of curating cohesive rental collections, pairing items together for a set price, and achieving a streamlined inventory. She also shares a

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26:38

Living your best Mom and business life

The Floral CEO ·

2023/07/26

Being a mom and a business owner can be tough. In this episode we talk about ways to make you a more aligned business owner and living the motherhood you envisioned. Having both parts of your life running in synergy is something most Moms don't deserve it. You deserve it! Listen how to live with purpose and have the business and motherhood of your dreams.

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10:31

Stop Being Afraid to Say No to These Things - Mini...

The Floral CEO ·

2023/07/21

In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations, distractions that don't contribute to your main goal, toxic clients, and any activity or

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19:32

How niching down has skyrocketed my business

The Floral CEO ·

2023/07/19

In this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, Jen shares her experiences working as a florist in the cultural wedding industry including Hindu, Muslim, Sikh, Pakistani and Somali weddings, among others. She discusses her relationships with multiple event decorators and wedding planners, the specialty of each decorator, and the working dynamics involved. Jen further shares why niche

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8:25

Does your energy level match your desired income?

The Floral CEO ·

2023/07/14

Many people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways to see if they are closer a match is tracking time, how you feel, how your business feels and look for areas that are falling behind. Then look at- am I putting in a 100K effort to support this? Its eye opening that you could be dreaming big but have lackluster communication , drive and passion to make it happen.

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17:21

5 things to start outsourcing now

The Floral CEO ·

2023/07/12

In this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success and sanity. She shares her top five tasks to outsource, including social media and admin tasks, bucket cleaning, organizing and prep work, accounting and tax advisory, and teardowns. By delegating these tasks to other professionals, she can focus on her passions and continue growing her business. Tune in to discover how outsourcing can benefit

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12:54

Literally, don't care- be yourself - Mini Episode

The Floral CEO ·

2023/07/07

In this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.

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17:42

Creating proposals that sell

The Floral CEO ·

2023/07/05

On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client. I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. They can see the soft fluffiness of the blooms. They can see the bold colors, they can see the

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10:23

Deposits - My Entire Process - Mini Episode

The Floral CEO ·

2023/06/30

In this episode of the Floral Hustle podcast, Jen shares her tips and insights on handling deposits in the floral business. She talks about simplifying the deposit process, offering clients different payment options, and how she handles the deposits she receives. Jen also discusses how she approaches special circumstances when it comes to keeping or refunding deposits and shares the importance of having a kindhearted approach in the business. Additionally, she touches on the topic of

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10:39

Three things holding you back in your business!

The Floral CEO ·

2023/06/28

In this week's episode of the Floral Hustle podcast, Jen discusses the three things that may be holding you back in your business. She emphasizes the importance of consistency in building relationships, responding to clients, and posting on social media. Jen also talks about how having the right mindset and thinking bigger can lead to significant growth and success in your business. Tune in to learn how to overcome these challenges and achieve your goals in the floral industry.

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11:18

Forecast your year and how much to pay yourself- Tips...

The Floral CEO ·

2023/06/23

Notes:In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on how to accurately predict and manage your finances. Learn how to use simple tools like Google Sheets to track your revenue, expenses, and profit margin, and understand how to make adjustments throughout the year to ensure you meet your income goals.

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23:13

Smart Sourcing

The Floral CEO ·

2023/06/21

In this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is.We talk through ordering through multiple wholesalers and sourcing direct from rose farms. Leave this episode prepared to smart source this wedding season.

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10:19

Should you raise your prices?

The Floral CEO ·

2023/06/16

In this episode I want to talk about some of the signs that you should be raising your pricing.

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17:53

3 ways to get more done

The Floral CEO ·

2023/06/14

Do you have a never ending to do list? Do you feel like you never make traction on your to do list? Here are three ways for you to ditch the overwhelm and get more done.#1 Lists- Use a notes app like Evernote to create folders for different subjects in your life. Capture things pouring out of your head so you can feel like you are not loosing things.#2 Sunday night prep- prepare for your week so you are setup for self. With Sunday night prep I make sure calendars are setup and filled up the

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16:10

Inquiry? What to do next to close more couples! -...

The Floral CEO ·

2023/06/09

When you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples.First thing you should do is make sure the inquiry is a good fit for business. Does the design match your aesthetic and is the budget in line with your minimum? Then I share my brochure that has starting at pricing in it. I then ask additional questions to

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16:43

Ordering from Overseas

The Floral CEO ·

2023/06/07

This episode highlights some essential factors to consider when sourcing products from overseas factories. - Sourcing is not limited to just China, as factories from other countries such as India, Pakistan, Bangladesh, Korea, and Thailand also participate in sourcing. - Alibaba.com and the Alibaba sites provide a vast range of countries and manufacturers enrolled in their supplier program, and so do other sites like DHgate. - There's typically a three-week shutdown of Chinese factories

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9:04

3 reasons to do a styled shoot - Minisode

The Floral CEO ·

2023/06/02

The ping in your email is real with requests for your to participate in a styled shoot. Your heart flutters and sinks at the opportunity. With so many florists agreeing to any styled shoot because they think they are supposed to- let me tell you that is not what you need to do. You should be inspired and have the ability to do something that you have been craving to create. When you are inspired the work is often a fun experience to create and it usually is your best work you are putting

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308 results

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