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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

10:58

Episode 110: What does the news from Ingram Publisher...

A People"s Guide to Publishing ·

2021/05/27

Big news this week in publishing: Ingram announces that the experiment to have books from its client publishers available in all of its warehouses didn't work and those orders will have to ship from Jackson, Tennessee. We take a look at what this means and what industry changes have made this difficult.

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25:29

Episode 109: How do I plan my book, tarot deck, board...

A People"s Guide to Publishing ·

2021/05/21

One of the Kickstarter backers for our Gold Lyre Tarot deck is planning their own deck, and as one of the reward levels for that project, we answered a bunch of their questions about how to do it. Is it better to work with one artist or multiple artists? How do you set your deck up for print? How do you choose a printer? How do you choose paper stock? What resolution should your artwork be? How do you market your deck? How do you set yourself up for a successful Kickstarter project AND a

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6:45

Episode 108: Why did HarperCollins buy Houghton...

A People"s Guide to Publishing ·

2021/05/13

Big news this week! HarperCollins Publishers bought Houghton Mifflin Harcourt's trade division! The giants gobble on each other some more as Penguin Random House's attempt to purchase Simon & Schuster proceeds and the rumors that Amazon was the other leading bidder. We tackle this news in pod style and evaluate how it impacts the industry.

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17:48

Episode 107: What Have Been Our Biggest Mistakes?

A People"s Guide to Publishing ·

2021/05/06

At a book event in 2019, a reader asked why more publishers are not more upfront about their own mistakes. Quickly realizing the answer to his own question, he moved on. So this week on the pod we explore this matter more thoroughly and look at 25 years of crushing errors and how you can learn from them.

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11:19

Episode 106: What are the roles of being an author...

A People"s Guide to Publishing ·

2021/04/29

For a lot of publishers, their own work as an author is their primary driver for what got them involved. While this wasn't either of our motivations, we are also both authors. This week we tackle the intersection of our roles as authors and publishers.

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12:21

Episode 105: How do borrow money for my publishing?

A People"s Guide to Publishing ·

2021/04/22

Question on the pod this week: Where can I find a banks that will help loan me money without having to put down your house and second child? So we take a look at how to fund your publishing operation!

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13:43

Episode 104: How Does a Publisher Select Their Focus?

A People"s Guide to Publishing ·

2021/04/15

It can feel dizzying to muddle through the array of topics and genres that you could produce into the world. How does a publisher decide? After all, we are mostly but mere mortals. So this week on the pod, we answer the reader question of how to narrow that down in order to be effective.

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9:30

Episode 103: Should I License My Books or Distribute...

A People"s Guide to Publishing ·

2021/04/08

This week on the pod, a reader got in touch. She's having trouble being accepted by distributors but received an offer to license her books from an established publisher. What is in her best interest?

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11:40

Episode 102: How do you know what a distributor...

A People"s Guide to Publishing ·

2021/04/01

There is a far-fetched and wrong-headed idea that distributors are like ATM machines, marketing machines, and can just infinitely ship books to stores in return for a paycheck. This is very far from the truth so this week on the pod, we are going to answer a reader question, "How do you know what a distributor specializes in?"

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12:25

Episode 101: How do I attract a trade distributor?

A People"s Guide to Publishing ·

2021/03/25

Almost every time, new publishers that get in touch are asking for help with variations of how to be sold into various stores or simply to get the attention of a trade distributor. So we've boiled this down, what distributors look for, and told some anecdotes about our own experiences with trade distributors.

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29:42

Episode 100: Episode 100: Our Favorite Memories!

A People"s Guide to Publishing ·

2021/03/19

Two years ago, this pod was just an idea: that two publishing nerds could answer reader questions for ten minutes each week since we no longer have time for consulting and do not see other human beings. But 100 episodes later, we decided to recall our favorite publishing memories!

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7:36

Episode 99: How will COVID forever change publishing?

A People"s Guide to Publishing ·

2021/03/11

Undeniably this has been a difficult and complicated year for publishers. But more interestingly, there are already long-term changes to the industry and account behavior that will outlast COVID. This week we take a look at how those things impact the book industry!

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16:29

Episode 98: What is a fair royalty for a book's author?

A People"s Guide to Publishing ·

2021/03/04

Amazon has manufactured a faux rivalry, driving a wedge between authors and publishers. This week on the pod, we diagnose and explain the difference between cover royalties, gross royalties, and net royalties...and how they are usually just misleading ways at the same outcome, yet Amazon's royalties are the smallest of all!

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14:56

Episode 97: How does COVID continue to affect book...

A People"s Guide to Publishing ·

2021/02/25

A year later, even as consumer habits resume and stores have reopened, account buying has changed their basic behaviors. This week, we look at how this affects publishers and how it will continue to change the industry even after COVID is contained.

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11:26

Episode 96: What Metrics Should a Publisher Keep...

A People"s Guide to Publishing ·

2021/02/17

How does a publisher evaluate their success? What are the numbers and measurements to look at? This week on the pod we take a good, hard look at how to chart your metrics and see how things are going for your press!

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35:15

Episode 95: 25 years—with a memory from each year!!

A People"s Guide to Publishing ·

2021/02/11

Tomorrow marks our 25th anniversary of Microcosm Publishing so we bring you one formative memory from each year that creates the amalgamated experience of our success and story.

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10:39

Episode 94: What do publishers do with that data?

A People"s Guide to Publishing ·

2021/02/04

You've created a pile of data about your books. Where do you keep it? Who do you send it to? How does it get there? We've got the answers!

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8:46

Episode 93: How Does Data Management Work?

A People"s Guide to Publishing ·

2021/01/28

Before long, publishers are juggling a lot of information. How many books do you have? What at their attributes? What is interesting about them? Who are they for? Who has responded well to them in the past? What do they look like? How do we order them? This week, we tackle how to store and deliver that data to everyone you work with!

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9:59

Episode 92: How Do ISBNS Work?

A People"s Guide to Publishing ·

2021/01/21

What are International Standard Book Numbers? How and why do publishers use them? When do you need them? What information is contained? What is useful about them? When do you not need them?

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10:07

Episode 91: Financial Annual Analysis 2020

A People"s Guide to Publishing ·

2021/01/15

Every year—like a nonprofit—we publicly post our financials with some analysis and comparison to previous years. What's changed? What's exciting? What's difficult? And now we'll also review it on the pod every year.

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346 results

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