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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

43:06

Leaning Into The Power of Traditional Media

Boutique Chat ·

2022/12/06

Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list. Listen in as Elizabeth and Karena walk us through

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43:04

Optimizing Your Shopify Conversion Rate

Boutique Chat ·

2022/11/29

Many members of The Boutique Hub are Shopify owners, so today we are digging into the details of enhancing your Shopify store with Josh Orr, the Founder and CEO of Streamline Retail—and a repeat guest on the podcast! We’ll be answering that burning question that all Shopify owners have: how do you make sure that your store has the highest possible conversion rate based on the traffic coming through? Listen in as we break down what makes stores convert at the highest rates, what apps you should be

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42:05

Lessons Learned From a Decade in Business

Boutique Chat ·

2022/11/22

If there has ever been a boutique that does an amazing job not only understanding their customer but also building a truly amazing brand, it’s Bekah Pollock's Hale House. Bekah is a long-time member of the Boutique Hub and has a beautiful store in Fort Worth, Texas, along with a tremendous following on Instagram. In this episode, we’re diving into how she accomplished it all. Listen in as Bekah takes us through her journey celebrating her 11th anniversary of Hale House, what it was like

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47:22

Building Extraordinary Wealth

Boutique Chat ·

2022/11/15

What if I told you that the “think rich to get rich” philosophy would only get you so far in your quest for financial freedom? My guest today is Candy Valentino, a speaker, coach, and long-time business owner. Also the author of Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom, Candy joins the show today to break down the steps to creating life-long wealth that you can start doing today. Listen in as Candy shares her tips for getting rid of debt, how to live below your

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32:50

Building a Multi-Channel Brand

Boutique Chat ·

2022/11/08

If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I’m excited to get into how she did it and where she is today on her brand journey. Get comfortable and listen in as Megan shares how she

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42:47

Finance 101: How to Build Wealth as a Boutique Owner

Boutique Chat ·

2022/11/01

We build a great business, we have a consistent and solid revenue stream from our boutique, but then what? Is the plan to sell the business, or to generate enough revenue to feed into other investments—or something else entirely? Dominique Broadway, personal finance expert, money therapist, entrepreneur, and founder and CEO of Finances Demystified, joins me today to answer the question: what is the long-term plan for the business we are creating today? Get comfortable and listen in as we dive into

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42:58

From Brick-and-Mortar To Online

Boutique Chat ·

2022/10/25

There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today. Take a listen as we chat about what has made Tucker Brown successful, both in-person and online,

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33:32

Spreading Happiness Through Handwriting

Boutique Chat ·

2022/10/18

If I could bundle up this conversation and all its good vibes for you, I 1000% would! Today I’m excited to chat with Maghon Taylor, artist and owner of All She Wrote Notes, member of The Boutique Hub and Retail Bootcamp, and an absolute ray of sunshine. She has an incredible business that I am so excited to dive into today and get the lowdown on licensing and so much more! Get comfortable and listen in as we dissect how Maghon built her business as an artist, how she grew with licensing agreements

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12:56

The Lowdown On Los Angeles

Boutique Chat ·

2022/10/11

I’m fresh off my recent trip from Los Angeles, and I’m answering a couple of quick questions that have been popping up in my Instagram DMs all week! If you’ve been following on Instagram, you’ll have seen some of the behind-the-scenes happenings at the LA Experience 2022 and Mastermind trips, and I’m giving you the lowdown on how to make the most of your trip to LA. Take a listen as I share everything from how to go direct to your vendors and build relationships with them to what to avoid when it

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13:30

Quick Tips for Surviving the Holiday Season

Boutique Chat ·

2022/10/04

Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you’re probably starting to think about what kind of promotions you’ll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You’re probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I’m giving you

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17:45

Keys For Successful Boutique Planning

Boutique Chat ·

2022/09/27

I know this time of year is when most of us are starting to think ahead about planning for the new year, so today I’m giving you quick tips on planning that will help you be more successful, get more done, and feel like you actually did something at the end of the day. I’m also giving you an inside look at the Boutique Boss Planner, which is meant to be your retail bible full of checklists, a calendar, reflections for every month, and so much more! Listen in as I dive into why setting boundaries is

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30:07

How To Manage Your Boutique’s Inventory

Boutique Chat ·

2022/09/20

You know that feeling when you team up with a boutique bestie who just gets it, and you can talk all things industry knowing that they know exactly what you’re talking about? Well, I get to experience that today as I chat with my boutique bestie, Ulla Hald! Ulla is the founder of Faves, which many of you know and use for planning inventory and managing purchase orders once you’ve bought at market or any online platform. In this episode, we’re walking through what successful retailers using Faves all

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18:28

Pulling Back The Curtain on Hubventory

Boutique Chat ·

2022/09/13

We’ve been working on something behind the scenes at The Boutique Hub that has been a long time coming, and today we’re diving into all the juicy details! This massive project is something that we’ve been asked about for a long time and that I know will really lend itself to one of our core values here at The Hub: community over competition! In this episode, I’m diving into the wholesale platform that we have been building, including how although the scale and scope of the project were greatly

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30:39

Changing The World Through Fashion

Boutique Chat ·

2022/09/06

What do you get when you pair a love of fashion with Nigerian culture and a drive to succeed? You get one incredible fashion brand that is changing the world and amassing a cult following along the way. Meet Autumn Adeigbo, designer and former stylist, whose fashion line can be found all across the United States in department stores like Neiman Marcus, Bergdorf, and Nordstrom. Listen in as Autumn shares what it took to build her fashion line, what she learned from not only her upbringing, but also

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44:41

Making An Impact With A Product-Based Business

Boutique Chat ·

2022/08/30

Have you ever wondered how somebody has an idea for a product that solves an actual real-world problem, and then how they’re able to build, scale, manufacture, and distribute that product? All while also having a thriving boutique line? In this episode, I’m joined by Adi Arezzini, founder of Teami Blends, and we’re talking all about her product-based business that is making a huge impact. Listen in as Adi shares what it was like to initially build and scale her business, the systems and processes

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38:29

Why The Hustle Culture Is Not Serving You

Boutique Chat ·

2022/08/23

Growing and scaling a business is not easy, and it can be even harder for female entrepreneurs who have been told to hustle hard and grind all day, every day to make their business a success. In today’s episode, I’m joined by Gina DeVee, speaker, author, and founder of the multi-million dollar women’s empowerment company Divine Living, and we’re talking all about how to shift out of the hustle mindset and allow your business to blossom. Listen in as we break down what it means to allow your vision

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29:46

Building a Sustainable Brand in a Modern World

Boutique Chat ·

2022/08/16

Calling all manufacturing and wholesale friends, this episode is for you! Today I’m joined by Stephanie McTigue, owner of CoFi Leathers and a busy mom who has built an incredible brand of women’s leather handbags and sneakers. We’re going behind the scenes to hear how she built not just a beautiful brand, but also a sustainable one. Listen in as Stephanie shares what it means to be a sustainable brand in today’s day and age, how she ensures that her product quality is always second to none, and why

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44:26

Be The Powerhouse: Overcome Your Fears and Go All In...

Boutique Chat ·

2022/08/09

Today we are answering a question that I know every single one of us has had to answer at some point in our lives: how do I overcome my fears and go all in on my dream? Whether it’s leaving your 9-to-5 to focus on your side hustle, scaling your business to the next level, or overcoming whatever mental obstacle you are facing, Lindsey Schwartz of Powerhouse Women takes us through how to know when the time is right for you to take that next step towards your dream. Get comfortable and listen in as

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27:25

From Humble Beginnings to an International Celebrity...

Boutique Chat ·

2022/08/02

Who doesn’t love a great story about starting from humble beginnings and growing to enormous success? Natalie Mills, aka the Queen of Bling, joins me today to talk about her journey from working for a modest salary in South Africa to moving to the United States and growing an international celebrity brand—all while overcoming some adversity along the way. Listen in as we dive deep into Natalie’s journey to the massive success she has now, how she scaled her business into hundreds of boutiques, and

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35:24

Building a Brand with Your Best Friend

Boutique Chat ·

2022/07/26

What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together all while staying in their own lanes and leveraging their individual strengths. We’re diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run

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