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PODCAST

The Bootstrapped Founder

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

business entrepreneurship

All Episodes

21:37

197: Securing your SaaS

The Bootstrapped Founder ·

2023/03/10

How to secure your product, the business, and an eventual exit, including using established frameworks, outsourcing to secure third-party vendors, and having clear and complete account separation. The blog post: https://thebootstrappedfounder.com/securing-your-saas/The podcast episode: https://share.transistor.fm/s/6c645953The video: https://www.youtube.com/watch?v=jNOr7BheIz8 You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast:

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53:23

196: Troy Hunt — Securing Your SaaS

The Bootstrapped Founder ·

2023/03/08

Troy Hunt (of HaveIBeenPwned fame) is a cybersecurity expert who has been around long enough to be able to give actionable and pragmatic security advice without complicating things.In our conversation, we chat about best practices for securing your SaaS business, how to get your family to be more secure, what it means to vet your vendors, if you should build your own authentication and why passwords just won't die.After this conversation, you will know how to adequately secure your SaaS

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17:32

195: Don't Fall for the Follower Count Trap

The Bootstrapped Founder ·

2023/03/03

Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.00:00:00

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69:07

194: Matt Wensing — Publish Your Juicy Thoughts

The Bootstrapped Founder ·

2023/03/01

Today, I’m talking to Matt Wensing — the founder behind Summit and tweeter of many often controversial things. We talk about bootstrapping a financial SaaS, how to deal with integrations, and when to take funding. Here’s Matt.00:00:00 An exchange of stories00:04:54 What’s your strategy?00:09:31 Writing long-form00:15:05 Bridging the gap between invention and commercialization.00:19:56 Creators and salespeople.00:25:58 How a little bit of cash can change the trajectory of your

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14:07

193: Stair-Stepping with Plugins: Platforms to Build On

The Bootstrapped Founder ·

2023/02/24

Stair-stepping into software entrepreneurship is a great way for developers to start their own businesses without taking on massive risks. Building a plugin on an established platform allows developers to leverage existing user bases and traffic to grow their business quickly, while also being aware of the risks associated with platform dependency, profit-sharing, and limited flexibility.My interview with Collen Schnettler: https://www.youtube.com/watch?v=PpcYTO5x3cYRob Walling's

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53:04

192: Colleen Schnettler — Stair-Stepping into SaaS

The Bootstrapped Founder ·

2023/02/22

Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.00:00:00 A lot of podcasts00:06:01 Building on Heroku00:12:25 Building on Marketplaces00:16:59 Dealing with support requests00:21:49 Pressure to sell?00:26:27 Hammerstone00:31:24 Business Value00:35:46 Value of value 00:41:11 The risks

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11:37

191: Writing for Founders

The Bootstrapped Founder ·

2023/02/17

Arvid shares what writing can bring to the founder table.Self-funded entrepreneurs can benefit from honing their writing skills, as it can be used to communicate ideas and thoughts clearly, attract attention, foster relationships, and build a personal brand. The blog post: https://thebootstrappedfounder.com/writing-for-founders/The podcast episode: https://share.transistor.fm/s/735924e4The video: https://youtu.be/1R5scFwM5XwYou'll find my weekly article on my blog:

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62:59

190: Hassan Osman — Writing on the Side

The Bootstrapped Founder ·

2023/02/15

Today, I’m talking to Hassan Osman— he’s the host of Writer on the Side, and himself a prolific writer. We talk about crafting books that sell (and keep selling), self-publishing on Amazon, and how to write while having a full-time job. Here’s Hassan!00:00:00 Introduction to Hassan Osman00:05:59 Slowly shifting your perspective00:10:48 Do you update your books that you have written?00:17:24 How short-sighted publishers can be00:24:29 The importance of the time component in your book00:29:12

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11:51

189: Be The Kindest Person in the Room

The Bootstrapped Founder ·

2023/02/10

Arvid talks about how applied kindness builds a brand and an audience.In a hostile world, many founders isolate themselves, but this isn't sustainable. Kindness changes the world, so be honest when self-promoting and set boundaries with hostility. Kindness can be seen in every aspect of life, creating a cycle of positive change.The blog post: https://thebootstrappedfounder.com/be-the-kindest-person-in-the-room/The podcast episode: https://share.transistor.fm/s/0f9109d5The video:

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61:53

188: KP — Building an Authentic Personal Brand

The Bootstrapped Founder ·

2023/02/08

KP talks about building in public, sharing your journey, and becoming a respected community member.Today, I’m talking to KP — the build-in-public guy. KP has been a pillar of the indie hacker community, and we talk about how to involve yourself, empower others, and eventually build a community around your personal brand and the things you care about. Here’s KP.00:00:00 KP’s founder hotline00:04:32 The struggle beneath success00:12:11 The connection between teacher and student00:16:26

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7:15

187: Negative Reviews are Good for You

The Bootstrapped Founder ·

2023/02/03

Negative reviews are an important part of the customer experience, as they provide valuable feedback to creators about how their product or service is being perceived. Reviews can be a source of frustration for founders, as they may not reflect the quality of the work, but rather the disconnect between the customer's expectation and the reality of the product. It is important for creators to stay mindful of how they position their products in the marketplace and ensure that their messaging

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62:46

186: Brennan Dunn — Mastering Email Marketing

The Bootstrapped Founder ·

2023/02/01

Brennan shares the secrets to using emails to build relationships and increase your revenue.Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.00:00:00 Brennan Dunn00:00:48 What is up with email clients?00:05:05

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8:42

185: The Monkey and the Pedestal

The Bootstrapped Founder ·

2023/01/27

To increase your chances of success as an entrepreneur, think outside the box and expand your opportunity surface. This can be achieved by embracing activities that don't scale, diversifying inputs, and taking small steps toward achieving your goals. These strategies will help you create valuable connections, build strong relationships and gain valuable insights that will lead to success.00:00:00 Laura's journey00:01:10 The parable of the monkey and the pedestal.00:02:28 A cultural

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60:39

184: Laura Elizabeth — Building Software Products As...

The Bootstrapped Founder ·

2023/01/25

Today, I’m talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here’s Laura!00:00:00 Laura Elizabeth00:02:10 Running a non-technical founder podcast00:09:28 Hiring the right people00:12:14 Hiring people who can do something you can't00:17:27 Being able to do everything is both awesome and frightening 00:20:13 Experimenting with different

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12:52

183: Expanding Your Opportunity Surface

The Bootstrapped Founder ·

2023/01/20

To increase your chances of success as an entrepreneur, think outside the box and expand your opportunity surface. This can be achieved by embracing activities that don't scale, diversifying inputs, and taking small steps toward achieving your goals. These strategies will help you create valuable connections, build strong relationships and gain valuable insights that will lead to success.- Expanding Your Opportunity Surface- Find your Following, my Twitter course — now with Find your

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53:08

182: Daniel Fayle — Door-to-door to $2M ARR

The Bootstrapped Founder ·

2023/01/18

Today, I’m talking to Daniel Fayle — co-founder of Chekkit, a business he and his team have boostrapped to $2mil in ARR. We’ll touch on finding the right vertical to get started, how to do things that don’t scale, and what choices need to be made to get a business to 7 figures. 00:00:00 Daniel Fayle00:05:35 Getting started with Chekkit00:09:00 Local marketing & picking verticals00:12:05 When to hire a team?00:17:25 Integrations00:22:33 Pricing choices00:25:32 How to be inspired by

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11:21

181: The Role of Trust in Remote Work

The Bootstrapped Founder ·

2023/01/13

I was chatting with Marissa Goldberg about remote work this week, and she gave me several handy frameworks for founders who want to build remote-first businesses. At the center of any successful remote work relationship lies trust.And surprisingly, many businesses have a tough time trusting anyone once they can't see them at their desk in the office. Remote work is throwing a wrench in the time-honored tradition of butt-in-seat-hands-on-keyboard that so many managers consider to be the

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60:43

180: Marissa Goldberg — Running a Remote-First Business

The Bootstrapped Founder ·

2023/01/11

Today, I’m talking to Marissa Goldberg. She’s an expert in remote work and guides companies and founders alike toward a future-proof workplace. We’ll talk about productivity, best practices for going remote, and setting up a remote team of all sizes. Here’s Marissa.00:00:00 Remote Work and Future Proof Workplaces00:02:03 What is Remote Work Prep?00:06:54 The right approach to go about remote work.00:11:00 Traditional hiring doesn’t work for remote teams.00:17:29 Integrating rest into your

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24:56

179: Founder Mental Health Pitfalls

The Bootstrapped Founder ·

2023/01/06

This week I chatted with Patrick Campbell about his exit of ProfitWell to Paddle for $200 million. One of the most mind-blowing things that I experienced during that conversation was hearing Patrick tell me that he feels he needs to build something else to prove that his exit -$200 million- was not just a fluke.I did not expect that, but I should have because I feel the same way all the time. And the more founders I talk to, whatever stage of their journey they might be on, I hear them tell

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61:28

178: Patrick Campbell — Life After a $200mil Exit

The Bootstrapped Founder ·

2023/01/04

Today, I’m talking to Patrick Campbell, founder of ProfitWell, a bootstrapped business that recently got acquired by Paddle for a whopping 200 million dollars.I talked to Patrick about getting acquired for 9 figures, finding your footing as a founder after such an incredible exit, where the online payment industry is heading, and how mental health challenges follow us wherever we go.00:00:00 Introduction00:01:04 Patrick's entrepreneurial journey00:03:10 A different approach to

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439 results

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