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PODCAST

The Motor Files Podcast

"Your Front Row Seat To The Auto Industry’s Latest Trends"Chris Clarke brings 20 years of dealership experience and 12 years as a Toyota-trained Parts Manager to The Motor Files. This podcast offers auto enthusiasts clear and practical insights into the latest car technologies, industry updates, maintenance tips, and buying strategies.With a mix of solo episodes and occasional guest appearances, Chris shares two to three episodes each week, giving listeners the tools to make informed decisions and

leisure automotive

All Episodes

8:43

Why Are More Canadians Rejecting Electric Vehicles?

The Motor Files Podcast ·

2023/08/01

Intriguing findings from J.D. Power Canada's Electric Vehicle Consideration study. The results expose a fascinating divide between Canadian and American car buyers regarding electric vehicles (EVs). In Canada, 66% of automobile shoppers are "very unlikely" or "somewhat unlikely" to consider an EV for their next purchase—a notable increase from 53% last year. However, more and more Canadians are finding it a challenge to even find the basic necessities to survive on a daily basis.Links featured in

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10:13

It's Risky Working At Ford

The Motor Files Podcast ·

2023/07/29

Ford's decision to cut jobs amid its EV push could have several implications for the average consumer, ranging from limited choices and potential price changes to after-sales support concerns and brand perception. Additionally, the market competitiveness of Ford may be impacted, affecting its position in the automotive industry.Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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20:17

Dealerships are Becoming Increasingly Gynocentric?

The Motor Files Podcast ·

2023/07/25

While it is important to note that individual experiences and choices vary, there are psychological and behavioral factors that may contribute to women either refusing to join or staying long-term in the auto dealership industry.But a gynocentric push has been enabling the advancement of women in the auto industry at the expense of others.Links to the featured

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21:56

Meet Smarter AI | Advancing Transportation And Security

The Motor Files Podcast ·

2023/07/21

In today's episode, we have the privilege of hosting a true visionary and trailblazer in the field of AI, Chris Piche, alongside his groundbreaking company, Smarter AI. Chris Piche is an accomplished entrepreneur and AI expert, known for his remarkable contributions to the development of cutting-edge AI technologies. With Smarter AI, he has revolutionized the landscape of data analysis, machine learning, and predictive modeling.Join us as we explore the captivating journey of Chris Piche and delve

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7:15

Electric Vehicle Charging Cables: A Hot Target for...

The Motor Files Podcast ·

2023/07/18

The escalating number of EV charging cable thefts in California is a cause for concern among electric vehicle owners. With these valuable cords being targeted by thieves, residents must take precautions to protect their investment.Link to the featured article:https://www.nbclosangeles.com/investigations/thieves-now-targeting-one-pricey-electric-car-part/3187391/Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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7:37

Employees Brawl At Dealership

The Motor Files Podcast ·

2023/07/15

Footage of an all-out brawl that took place at Envision Toyota of Milpitas, a dealership in California. The exact cause of the fight is unclear, but it involved employees of the dealership. The Milpitas Police Department confirmed that they received a call about a fight between dealership employees on April 8. By the time the police arrived, some individuals had already left, and the investigation is ongoing. No medical aid was required.Link to the featured

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6:49

The Shocking Downfall of the Electric Car 'Revolution'

The Motor Files Podcast ·

2023/07/11

Our key points highlight the challenges and concerns surrounding the electric car revolution, focusing on the pullback by major carmakers, the potential negative impact on jobs, and the practical limitations and risks associated with transitioning to electric vehicles.Link to the featured article:https://www.yahoo.com/news/britain-risks-becoming-guinea-pig-050000500.htmlGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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8:19

Mechanics Have Expert Power, But Some Will Not...

The Motor Files Podcast ·

2023/07/07

Expert power refers to the influence and authority that individuals gain within a group or organization due to their extensive knowledge, skills, and expertise in a specific area. In the automotive dealership environment, mechanics who possess expert power are highly knowledgeable and experienced in diagnosing and repairing vehicles.Links to the featured TikToks:@mikeholmes_official@menjicarGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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10:13

How Politics Interferes With The Auto Industry

The Motor Files Podcast ·

2023/07/04

Konstanin Kisin touches on several important talking points regarding the automotive car manufacturing industry and its impact on climate change. Overall, political decisions have a direct influence on the business environment and direction of the automotive industry.Link to the featured video:https://youtu.be/DvSHWaUDa7k Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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12:27

Toyota's Controversial Approach To EVs

The Motor Files Podcast ·

2023/06/28

Toyota, known for its successful hybrid models, has taken a somewhat controversial approach to electric vehicles (EVs). At Toyota's shareholder meeting, Chairman Akio Toyoda became emotional, recalling his early struggles and feeling unwanted by executives.He defends a pragmatic approach to EVs, representing the "silent majority" in the industry. Toyoda's leadership revitalized Toyota during the financial crisis, emphasizing cost-cutting and region-specific models. Critics accuse him of resisting

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9:36

Tesla is Now Number One While Accused of Failure To...

The Motor Files Podcast ·

2023/06/23

Links to the featured videos:https://ca.finance.yahoo.com/video/teslas-model-y-becomes-worlds-160552504.html https://youtu.be/Zg1gJakC4-cGrab a copy of my book: https://partsmanagerpro.gumroad.com/l/qtqax "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Please remember to like, share and leave your

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12:35

From Glory to Closure: The Rise and Fall of...

The Motor Files Podcast ·

2023/06/21

Automotive Plants have been around since the beginning of the Industrial Revolution. The reasons for closure can vary, including financial difficulties, declining sales, strategic realignment, changes in market demand, and cost-cutting measures. However, we have seen families, towns and countries decimated as a result.Link to the featured video:https://www.freep.com/story/money/cars/general-motors/2023/06/05/uaw-kokomo-indiana-video/70288494007/Grab a copy of my book:

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8:17

The Impactful Shifts: Major Events That Shaped The...

The Motor Files Podcast ·

2023/06/15

A lot of events have had varying degrees of negative impact on the car manufacturing industry, including decreased sales, disrupted supply chains, financial losses, reputational damage, production shutdowns, influencing market dynamics, consumer behavior, supply chains, and future strategies of automakers ultimately increasing costs.But somehow...we continue to move forward .Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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11:50

The Strategies Dealerships Use And What Employees...

The Motor Files Podcast ·

2023/06/09

Today I react to an Auto News video featuring Allie Peter, Fixed Operators Director at Cavendoer Auto Groups in San Antonio explaining the hiring referrals and strategies dealerships look for. @autonewsLink to the featured video:https://www.autonews.com/video/service-and-parts/recruiting-hires-employee-referralsGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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7:34

Dealerships In Florida Over Charging Buyers Looking...

The Motor Files Podcast ·

2023/06/06

Customers should protect themselves from scams and ensure a smooth and fair buyout process for their car lease agreement by following certain guidelines.Link to the featured video:https://youtu.be/NokevloG06UGrab a copy of my book: https://partsmanagerpro.gumroad.com/l/qtqax "The Parts Manager Guide" -

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10:43

Stellantis Stops Construction As Politicians Cannot...

The Motor Files Podcast ·

2023/06/02

Automaker Stellantis announced a halt in construction on an EV battery plant in Ontario, as they dispute with the Canadian Federal Government. Canadian Leaders promised big tax incentives for the plant, but a few months after the deal was signed, an American law came into effect that changed everything.Link to the featured article:https://www.cbc.ca/player/play/2207894595617Grab a copy of my book: https://partsmanagerpro.gumroad.com/l/qtqax "The Parts Manager Guide" -

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6:12

Woman VANDALIZE 400 Vehicles At Car Dealerships...

The Motor Files Podcast ·

2023/05/30

Intentionally damaging someone else's car can lead to criminal charges in Canada. The specific charge and potential penalties can vary depending on the severity of the damage and the circumstances of the incident. Cameras across dealerships caught one woman who went to several dealerships and keyed hundreds of cars.Link to the featured video: https://youtu.be/JvUH2BzbEl8Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" -

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7:20

Americans Keeping Their Cars For Longer Periods Of Time

The Motor Files Podcast ·

2023/05/26

The trend of Americans keeping their cars longer can be attributed to various factors, including economic uncertainties caused by the pandemic, supply chain disruptions impacting new car availability, and the overall reliability and durability of modern vehicles. These factors, along with personal preferences and financial considerations, influence individuals' decisions to hold onto their cars for extended periods.Link to the featured video: https://youtu.be/rruyFlfEsv0Grab a copy of my book:

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10:57

Ford Loses $60k On Each EV It Makes

The Motor Files Podcast ·

2023/05/23

Ford went bullish on EV, imposed by our government and has recently reported its first-quarter financials for 2023 showing that the losses at its 'Model e' EV division are widening. The Blue Oval lost over $60,000 for every EV sold in those three months, which means that investors weren't thrilled.Ford needs to wait on other "legacy" automakers and not bow to government bureaucracy.Links to the featured articles:

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16:04

The Truth About Electric Vehicles and Their...

The Motor Files Podcast ·

2023/05/20

Electric vehicles (EVs) are often touted as a more environmentally-friendly alternative to traditional gasoline-powered cars. While it's true that EVs produce zero emissions at the tailpipe, their overall impact on the environment depends on several factors, including the source of the electricity used to charge them.If the electricity used to charge EVs comes from renewable sources like wind or solar, then the overall impact on the environment is relatively low. However, if the electricity is

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