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PODCAST

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you"re a sales professional, manager, or leader, you"ll discover how to shift your mindset, leverage your natural talents, and create sustainable

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All Episodes

18:18

#691: How to Properly Frame Your Value

The Advanced Selling Podcast ·

2022/03/14

One area we commonly see sales professionals getting wrong is their value statement. How do you communicate your value at the beginning so the prospect can decide whether or not you are a good fit? In this episode, Bill and Bryan give you some ways you can better articulate your value and how to create a more compelling and properly framed value statement. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group

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21:16

#690: How to Avoid Burnout

The Advanced Selling Podcast ·

2022/03/04

With everything going on around us and managers and companies demanding more, more, more, it's easy to see why so many people are feeling burnt out. In this episode, Bill and Bryan discuss how to deal with performance pressure & anxiety in the sales role and how to avoid it before it rears its head. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join

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18:48

#689: Operating Rules for Your Sales Life

The Advanced Selling Podcast ·

2022/02/21

Do you have a set of rules & boundaries that you adhere to while selling? In this episode, Bill and Bryan challenge you to create 3 rules for your sales life. They give you some examples of rules and some ways you can get started creating your own. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! Do you have a question you want to be answered

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17:09

#688: Should You Build Your Platform?

The Advanced Selling Podcast ·

2022/02/14

In this episode of The Advanced Selling Podcast, Bill and Bryan discuss the motive behind what drives you in sales. The guys discuss whether everyone should build their brand and the advantages of social selling using your platform. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! Do you have a question you want to be answered on the podcast

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19:15

#687: What's Your Super Bowl?

The Advanced Selling Podcast ·

2022/02/07

In this episode, Bryan makes a huge announcement regarding his side-gig referring in the NFL. Also, during this Super Bowl celebration week, the guys discuss how everyone has a "Super Bowl" in their goals and how we can work to achieve it. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! Do you have a question you want to be answered on the

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20:39

#686: What Makes You Unique

The Advanced Selling Podcast ·

2022/01/31

In the ASP Insider program and in some of our episodes we have devoted time to the importance of clarifying your message. But, in this episode, Bill and Bryan get deeper into how you are unique in the market — both as a company or as an individual performer. We all have our uniquenesses but do we communicate them effectively? The guys give you an exercise on how to determine what makes you unique and special. ================================= The Insider program is open for enrollment. If you have

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21:10

#685: Are We Really This Bad at Emails?

The Advanced Selling Podcast ·

2022/01/24

In this episode, Bill and Bryan review a message thread where a salesperson is pitching one of our listeners. He forwarded us the message as an example of what not to do and the guys dissect it. If you have an email that is a train wreck that has come from someone wanting to do business with you, forward it on to listener@advancedsellingpodcast.com. We will dissect it on the air. Don't worry, completely anonymous. We won't use your name nor the sender‘s. Let’s see if we can fix this epidemic of

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16:26

#684: What to Say When You Can't Ship

The Advanced Selling Podcast ·

2022/01/17

We’ve gotten a lot of questions recently given the supply chain disruptions. It truly is a difficult issue right now. Most of the time we hear, "how do I handle customers who have open orders but I can’t deliver the goods?" In this podcast episode, Bill and Bryan give you some thoughts on how to handle this very difficult dilemma that you might find yourself in. ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small

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21:19

#683: Drop the Rock

The Advanced Selling Podcast ·

2022/01/10

In this episode, the guys get into the deep work of assessing your limiting beliefs. Where are your limiting beliefs holding you back from your success? This comes from the work that Bill and Bryan do with individual performers and corporate clients. It’s where half the group moves to higher levels of success but the rest of the group does not. It’s always a belief issue. ========================================= The Insider program is open for enrollment. If you have not checked out our version of

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20:15

#682: Bill and Bryan's Predictions for 2022

The Advanced Selling Podcast ·

2022/01/03

Happy new year all! Our mission this year is to provide you with great content so you can continue to grow your business and your income. We are so glad you’re with us. In the first episode of the year, the guys go through their six predictions for 2022. And, they ask you to make sure you hold them accountable for this one year from today. ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to

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16:36

#681: A December to Remember - Week 3

The Advanced Selling Podcast ·

2021/12/20

Well, here we are, the last week of 2021! In this episode, Bill and Bryan give you your very short assignment for the week of December 20th. You should be able to get this done in a few hours and enjoy the rest of your week. We want to wish our loyal listeners happy holidays, merry Christmas, and a happy new year! We will see you the first Monday in January. ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small

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16:39

#680: A December to Remember - Week 2

The Advanced Selling Podcast ·

2021/12/13

Continuing the "A December to Remember" series, Bill and Bryan give you your assignments for the week of December 13th. This is a time at the end of the year where people start to check out so make sure that you listen to this podcast and start to think through how you’re going to make this week productive! ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to

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14:27

#679: A December to Remember - Week 1

The Advanced Selling Podcast ·

2021/12/06

In this podcast, Bill and Bryan give you your agenda for the week of December 6th. This is part one of a three-part series called, "A December to Remember," where we take the weeks in December that are often filled with cocktail hours and parties, and remind you that there’s still work to be done. ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to

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15:27

The Best Sales Advice I Ever Received with Keenan

The Advanced Selling Podcast ·

2021/12/02

Continuing the series, "The Best Sales Advice," Bill and Bryan invited master sales disruptor, Keenan https://www.asalesguy.com, to join them in this episode. Keenan is the author of the best-selling book, Gap Selling, and the CEO and president of A Sales Guy, Inc. For the past ten years, he’s ranked in the Top 50 Most Influential Salespeople by Top Sales World magazine. The guys have been following him for years. And, after hearing this episode, you will, too!

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18:59

#678: Crafting a Crystal Clear Business Plan for 2022

The Advanced Selling Podcast ·

2021/11/29

In preparation for our December ASP Insider Personal Business Planning event this Friday, Bill and Bryan go through some most common mistakes people make when crafting their plan and some tips on how to do it the right way. The guys give you their Do's and Don'ts for a crystal clear business plan for next year. If you haven't already assembled your personal plan for next year, Bill and Bryan invite you to participate in the ASP insider program this Friday, December 3. Go here to find out more

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18:12

#677: The 11th Hour Quagmire, How to Prevent It

The Advanced Selling Podcast ·

2021/11/22

We’ve all had this happen to us; we’re in the 11th hour, we’ve delivered a proposal, and the prospect tells us to hang tight and wait. This question came in from our LinkedIn group, Daniel, who has had this happen several times. Listen to this episode if you want clear concise prevention strategies so this doesn’t happen to you again. ========================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to

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33:33

The Best Sales Advice I Ever Received with John Barrows

The Advanced Selling Podcast ·

2021/11/18

When you want great advice, you go to a great source. So, we went to one of the best. John Barrows built an empire based on his passion for sales. He believes sales is the greatest profession in the world when done right – and the worst when done wrong. In this episode, John gives us the best sales advice he's received in his career. Learn more about John at https://jbarrows.com.

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18:21

#676: Is Sales Broken?

The Advanced Selling Podcast ·

2021/11/15

Is sales really broken? In many ways it is. This episode was inspired by an email Bill received from Anthony Iannarino discussing why sales is broken. Anthony lists the stats that he's uncovered from both the seller and the buyer that backs up his belief. In this episode, Bill and Bryan start to break down the areas where they think sales is broken and they give you some ways you can reframe your thinking to accommodate the new ways of selling. ========================================= The Insider

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09:08

The Best Sales Advice I Ever Received with Mark Hunter

The Advanced Selling Podcast ·

2021/11/11

In this exclusive series called "The Best Sales Advice I Ever Received," Bill and Bryan are handpicking some of the industry's top leaders to have them share the best advice that they've gotten in their careers. Sales legend, author, and speaker Mark Hunter joins Bill and Bryan in the studio this week with some simple yet profound advice: stay focused, stay consistent. These two foundational principles touch on every aspect of the sales process from your motivation level to your customer

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15:11

#675: The Best Sales Advice Bill and Bryan Have Ever...

The Advanced Selling Podcast ·

2021/11/08

In this episode, Bill and Bryan kick off a series that they will be releasing throughout the weeks on The Best Sales Advice Ever — coming from authors and sales experts in our space. The guys thought there was no better way to kick it off than to have them share the best advice that they’ve received in their careers about sales and goal achievement. If you haven't already, go to advancedsellingpodcast.com/linkedin and join our group so that you can also weigh in on the best advice you’ve ever gotten

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1,099 results

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